
If you want to stay on top of your eCommerce marketing strategy, you have to plan ahead for all the holidays and celebrations that you can use for promotions. To help, I’ve prepared the Marketing Calendar 2026, full of a wide range of holidays and special events. This eCommerce holiday calendar covers the entirety of …

Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …

In a glance. What is affiliate marketing? It’s a performance-based business model where you earn commissions by promoting other companies’ products or services using unique tracking links. You don’t need to create products, handle inventory, or deal with customer service. You simply recommend products you trust and get paid when people buy through your links. Here’s …

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