Practical tips to boost your site conversions.

TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …

Are you wondering how to improve your eCommerce email marketing strategy to boost your subscribers and revenue? Jennifer Roberge of EczemaCompany.com shared with us how split-testing campaigns allowed her to make data-driven decisions to boost her eCommerce email marketing instead of guessing, and led to increasing conversions 158%. Meet The Eczema Company Jennifer Roberge created …

Do you feel like you have a great offer, but are frustrated that visitors aren’t opting in to receive it? The answer might lie in changing how your offer is presented. In this case study, we’ll show you how ATLAS Workbase used split testing on their call to action to increase conversions more than 1500%. …

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