OptinMonster vs Hello Bar: Campaign Customization

When building campaigns to capture leads, design flexibility can make the difference between a campaign that works and one that gets ignored. It’s important to be able to create campaigns that match your brand and test different ideas to get better results.

Both OptinMonster and Hello Bar let you customize campaigns, but OptinMonster’s approach gives you much more creative control and design options to create campaigns that really stand out.

Firstly, OptinMonster gives you 700+ professionally designed templates for all campaign types, so you have lots of options no matter what kind of campaign you want to create.

We’ve broken these templates down into 6 campaign types:

• Lightbox Popups are overlays on your content that are perfect for getting visitors’ attention.
• Fullscreen Welcome Mats that take over the entire screen when visitors arrive. They are particularly excellent for making big announcements.
• Slide-in Scroll Boxes slide in smoothly from the corner as visitors read your content.
• Floating Bars stick to the top or bottom of your page and stay visible as visitors scroll.
• Inline Optins embed directly into your content, such as blog posts for more contextually related offers.
• Coupon Wheel Optins gamify the signup process with a spinning wheel that visitors can interact with.

Our drag-and-drop builder lets you create beautiful optin forms without any coding skills or technical knowledge. You can change every part of your campaign by dragging and dropping new elements where you want them and changing their settings.

Here’s what you can do in our drag-and-drop builder:

• Add text, images, and videos to make your campaigns more engaging.
• Create Yes/No forms to pre-qualify visitors before showing them your main offer.
• Build multiple views within a single campaign to create complex funnels that guide visitors through different steps based on their choices.
• Add countdown timers to create urgency and encourage visitors to take action before time runs out.
• Include coupon codes using our click-to-copy button to offer discounts and incentives that increase conversion rates.
• Use AI Smart Optimizations to automatically improve your campaign copy and headlines for better performance.
• Save favorite blocks you’ve customized so you can quickly reuse them in future campaigns without rebuilding from scratch.
• Apply MonsterEffects to add eye-catching animations when your campaigns appear, making them more noticeable without being annoying.
• Insert Smart Tags to personalize campaigns with visitor information like their location or referral source for more relevant messaging.
• Preview and edit your campaign on mobile to make sure it looks perfect and works properly on all devices before going live.

Hello Bar offers 100+ templates that give you good starting points for basic campaigns. You can switch between different templates within their builder if you want to try a different look, which gives you some flexibility during the design process.

Most of the campaign types Hello Bar offers are also available in OptinMonster, except the alert bar and push notification.

However, their alert bars are simply expandable message bars that show more content when clicked, and you can use our slide-in campaign type to achieve the same effect with many more customization options.

For the push notification feature, you can use our partner brand’s PushEngage. This gives you a dedicated tool built specifically for browser notifications with more advanced features than Hello Bar’s.

They also don’t have gamified spin-to-win campaigns, which is important if you want to make lead capture more interactive and fun for visitors, as these typically see higher engagement rates than standard forms.

Hello Bar’s editor uses sidebar settings with real-time preview, but they don’t offer full drag-and-drop editing like we do. You can only drag form fields, meaning less creative control since you’re stuck with template designs for other elements.

The biggest limitation is that Hello Bar doesn’t allow multiple views within campaigns. Therefore, you’re restricted to basic linear campaigns instead of sophisticated, multi-step experiences that feel more personalized.

Winner: OptinMonster

OptinMonster gives you creative freedom and advanced features needed to build campaigns that truly convert.

• ✓ Full drag-and-drop editor for every campaign element, while Hello Bar only allows dragging form fields
• ✓ 700+ templates (including gamified coupon wheel campaigns for interactive experiences)
• ✓ Multiple views within single campaigns for complex funnels (Hello Bar can’t do this)
• ✓ Time-saving features like AI Smart Optimizations and reusable favorite blocks

OptinMonster vs Hello Bar: Analytics & Testing

Getting clear data about your campaign performance is important for improving your results over time. You need to know which campaigns are working, which ones aren’t, and what changes will increase conversions.

Our dashboard analytics shows you the most important numbers for each campaign right away:

• Impressions – How many people saw your campaign
• Conversions – Total number of people who signed up or took action
• Conversion rate – The percentage that shows how well your campaign works
• Top campaigns – Which campaigns perform best
• Top pages – Which pages have the best conversion rates

This gives you an instant snapshot of what’s working and what needs attention. You can filter all data by date range to see performance over specific periods, and our dashboard shows a rolling 30-day view so you always have current performance data.

For deeper analysis, you can click into individual campaign reports to see detailed breakdowns of their conversion rates, impressions, and top pages over time.

Not all campaigns are about lead generation, as some are designed to drive sales directly. That’s why Revenue Attribution is so important. This feature shows you exactly how much money each campaign has made from actual sales, not just email signups or clicks.

Need more insights? We integrate directly with Google Analytics so you can run advanced reports and see how your OptinMonster campaigns fit into your overall website performance.

Once you have clear data on how your campaigns are performing, the next step is optimizing them for even better results. Our A/B split testing makes it easy to improve your campaigns.

We suggest testing one thing at a time (like changing your headline or button color) so you can clearly see what made the difference. That said, you can compare completely different campaign designs if you want to test bigger changes.

When you create a split test, we randomly show visitors either your original campaign or one of your test versions. Our split test reports show visitors, conversions, and conversion rate for each version, with conversion rate being the most important number for choosing a winner.

Before OptinMonster, the conversion rate on the Stays.net blog was 1%. Using OptinMonster, we improved it to 6%. We were constantly improving by A/B testing and trying different types of popups. As a result, the conversion rate on the blog is now around 10%. Today, we are able to grow our sales 10% a month with the leads generated by OptinMonster popups.

Lucas Morello

Owner at Mareorama Marketing Agency and Head of Digital Marketing at Stays.net

View Case Study

Hello Bar provides basic analytics through its dashboard, which shows campaign views, emails collected, clicks, and other goal-based metrics. You can filter data by date range and export reports to CSV files.

Unfortunately, Hello Bar doesn’t offer native revenue tracking like we do, so you won’t get clear data about how much money your campaigns actually generate.

As for A/B testing, Hello Bar limits what you can test to mainly content, colors, and timing. They specify that changing other elements no longer makes it a true A/B test, which restricts your testing options compared to our more flexible approach.

Winner: OptinMonster

Hello Bar covers basic analytics needs, but OptinMonster provides the complete tracking and testing tools needed to maximize your campaign performance:

• ✓ Revenue Attribution tracking shows exactly how much money each campaign makes you (not available in Hello Bar)
• ✓ More flexible A/B testing that lets you test any part of your campaign, not just content, colors, and timing
• ✓ Direct Google Analytics connection for advanced reports and deeper insights

OptinMonster vs Hello Bar: Value for Money

When you buy lead capture software, you want to make sure you’re getting good value for your money. The right tool should bring in more customers at a positive ROI, making it a smart investment for growing your business.

OptinMonster’s pricing is based on campaign views, which means you only pay when someone actually sees your campaign, not for every person who visits your website pages.

Here’s what we offer at different price levels:

• Basic ($7/month): 1 website, 2,500 campaign views/month, unlimited campaigns, 700+ templates, basic targeting features, and email integrations
• Plus ($19/month): 2 websites, 10,000 views/month, everything in Basic plus A/B testing, device targeting, InactivitySensor, and Yes/No forms
• Pro ($29/month): 3 websites, 25,000 views/month, everything in Plus plus Exit-Intent® Technology, countdown timers, and revenue tracking
• Growth ($49/month): 5 websites, 100,000 views/month, all features including advanced targeting rules, spin-to-win wheels, and eCommerce targeting

We don’t have a free subscription, but our 14-day money-back guarantee lets you try everything risk-free and see real results before you commit.

On the other hand, Hello Bar offers a free plan to get started, which scales based on popup views:

• Free: Unlimited popups and subscribers, 5,000 popup views per month, basic features only
• Growth ($29/month yearly): 50,000 popup views/month, unlimited A/B tests, better support, 3 user accounts
• Premium ($49/month yearly): 150,000 popup views/month, premium support, unlimited user accounts
• Elite ($99/month yearly): 500,000 popup views/month, all features included

To demonstrate the value of both platforms, let’s compare similar-priced subscriptions:

When you compare our Growth plan with Hello Bar’s Premium plan (both $49/month), Hello Bar gives you 150,000 views while we give you 100,000 views.

Yes, you get fewer views with OptinMonster, but you also get:

• Spin-to-win campaigns that Hello Bar doesn’t offer at all
• Advanced eCommerce targeting that lets you show campaigns based on cart value and purchase history
• Revenue tracking so you can see exactly how much money each campaign makes you (something Hello Bar can’t do)

Plus, every OptinMonster subscription includes VIP Done-For-You Campaign Setup (valued at $297), where our conversion experts create a professional campaign for you, and access to OptinMonster University (valued at $1,997).

When you factor in these elements, OptinMonster gives you much more capability to create campaigns that actually work.

Winner: OptinMonster

When you compare what you actually get for your money, OptinMonster delivers more value:
✓ Advanced campaign features like spin-to-win wheels, Revenue Attribution, and eCommerce targeting that Hello Bar simply doesn’t offer
✓ OptinMonster’s Done-For-You Campaign Setup ($297 value) and OptinMonster University ($1,997 value) are included with every plan
✓ 14-day money-back guarantee to try OptinMonster without risk

OptinMonster vs ConvertBox: Campaign Customization

Great campaigns start with the right foundation, but they succeed when you can customize every detail to match your brand and audience perfectly.

OptinMonster gives you complete creative control with six powerful campaign types designed for different marketing goals:

• Lightbox Popups – Perfect for lead magnets and special offers that grab attention without overwhelming visitors
• Fullscreen Welcome Mats – Ideal for first-time visitors when you want maximum impact and conversions
• Floating Bars – Great for announcements, promotions, or calls-to-action that stay visible as visitors scroll
• Slide-in Scroll Boxes – Excellent for capturing engaged readers who’ve shown interest by scrolling through your content
• Inline Forms – Best for embedding opt-ins naturally within blog posts, pages, or product descriptions
• Coupon Wheels – Perfect for gamifying the opt-in experience and boosting engagement with interactive spin-to-win campaigns

With over 700 professionally designed templates, you can find the perfect starting point for any campaign. You can filter templates by device, goal, or category to quickly locate designs that match your needs.

If you prefer starting fresh, the Canvas template lets you build completely custom campaigns from scratch.

OptinMonster’s drag-and-drop editor makes customization simple and powerful. Simply click any element to instantly access editing tools for text, fonts, colors, images, and buttons. The builder includes comprehensive blocks and features that let you create exactly what you envision:

• Add text, images, videos, and optin fields to create engaging campaigns that collect the visitor information your business needs.
• Use AI Smart Optimizations to improve your copy and headlines for better results.
• Display Yes/No forms to pre-qualify visitors and segment them based on their responses for personalized follow-up.
• Build countdown timers that urge visitors to act before the offer ends.
• Create multi-view campaigns to create complex funnels within a single setup. Based on visitor responses, show different thank-you messages, special offers, or follow-up questions.
• Personalize campaigns with Smart Tags that automatically insert visitor location, referral source, or other dynamic information for more relevant messaging.
• Fine-tune mobile appearance with the mobile editor to hide or show specific elements and ensure optimal performance across all devices.
• Insert MonsterEffects to add eye-catching animations and sound effects that grab attention without being annoying.
• Add HTML blocks to embed custom code and forms, or integrate third-party tools seamlessly into your campaigns.
• Save custom blocks you’ve designed for quick reuse in future campaigns without rebuilding from scratch.

OptinMonster is an easy to use, powerful conversion engine with infinite flexibility thanks to its feature-packed builder.

Mateo Sol

Owner, LonerWolf

View Case Study

ConvertBox takes a simpler approach to campaign customization with two main categories:

• Overlay campaigns include sticky bars, slide-in callouts, center popups, and full-page takeovers that appear on top of your content.
• Embedded campaigns can be inserted directly into your page content in sidebars, pages, or posts.

The template selection is much more limited than OptinMonster’s extensive library. During our testing, we found only 9 template options for popups and similarly small selections for other campaign types.

ConvertBox’s drag-and-drop editor covers basic features like texts, images, videos, progress bars, countdown timers, and a mobile view editor. However, there are some notable customization options too, such as:

• A User Profile element that adds your profile picture to campaigns, making them look like personal messages or chat notifications to create a more conversational feel.
• A Teaser Box functionality that lets visitors minimize and reopen campaigns instead of closing them completely. OptinMonster also offers this feature when you create slide-in campaigns, plus you can customize how the minimized view looks to match your brand.

While ConvertBox’s editor handles basic customization needs, it lacks many of the advanced features that OptinMonster offers. 

For example, you won’t find AI-powered optimizations, spin-to-win coupon wheel campaigns, or the ability to save custom blocks for reuse across future campaigns without rebuilding them from scratch.

Winner: OptinMonster

OptinMonster gives you more ways to create campaigns that stand out and convert:

• ✓ OptinMonster offers six different campaign types, including unique options like coupon wheels, while ConvertBox only provides basic overlay and embedded formats.
• ✓ With over 700 templates compared to ConvertBox’s limited selection of around 9 per campaign type, you’ll always find a design that fits your brand and goals.
• ✓ Advanced features like AI Smart Optimizations, Smart Tags for personalization, and MonsterEffects animations help your campaigns perform better than basic text and image campaigns.

OptinMonster vs ConvertBox: Analytics & Testing

The best campaigns are built on data, not guesswork, which is why comprehensive analytics and testing capabilities can make or break your conversion optimization efforts.

OptinMonster provides detailed analytics that helps you understand exactly how your campaigns perform and impact your bottom line. Our dashboard analytics gives you a complete overview of all your campaigns with the essential metrics that matter most:

• Impressions – How many people viewed your campaign
• Conversions – Visitors who took your desired action
• Conversion rates – Percentage of visitors who convert
• Top campaigns – Your highest converting campaigns ranked by performance
• Top pages – Which pages on your site generate the most conversions from your campaign

For individual campaigns, you can drill down into detailed reports and filter data by specific date ranges to understand performance trends over time. This granular view helps you identify what’s working and what needs improvement across all your marketing efforts.

Our Revenue Attribution feature sets us apart by connecting your campaigns directly to real sales. While many tools only track email signups or form submissions, we show you exactly how much money each campaign makes for your business.

This is important because not all campaigns are about collecting leads. Many focus on driving immediate sales, promoting products, or increasing order values.

If you need more insights, you can connect OptinMonster with Google Analytics to get even deeper data about visitor behavior, traffic sources, and how your campaigns fit into your overall marketing funnel.

OptinMonster’s smart A/B testing helps you optimize campaigns through data-driven decisions. You can click on the ‘Create Split Test’ button to test one specific element at a time, such as headlines or button colors.

This focused approach clearly identifies what drives better conversion results rather than guessing what might work. Here are the highlights of our split testing feature:

• You can test as many versions as you want with unlimited variations of your campaigns.
• Fair testing happens automatically as we randomly show different versions to different visitors.
• One-click winner selection lets you instantly make your best-performing version the main campaign.
• Turn variations on or off anytime to control which versions visitors see.

ConvertBox provides real-time analytics with core metrics including views, interactions, leads, and conversion rates. You can access an overall activity snapshot from the main dashboard or view detailed stats for individual campaigns.

One feature we find useful is the step-by-step breakdowns for multi-step campaigns, showing you exactly how visitors interact with each element and button click-through rates. This granular data helps you understand where visitors drop off in your funnels and which steps need improvement.

For testing, ConvertBox provides A/B split testing with two different approaches:

• Cookied Split Test – Shows the same version to returning visitors for consistency across their visits
• Regular Split Test – Randomly assigns different versions on each visit, even to the same visitor

You can create multiple test variations and track performance metrics to determine which version converts best.

However, ConvertBox has a significant limitation when it comes to measuring real business impact. The platform lacks revenue attribution capabilities entirely.

Winner: OptinMonster

OptinMonster wins on analytics and testing because we provide the complete picture of campaign performance and business impact:

• ✓ Revenue Attribution directly connects your campaigns to actual sales revenue, showing you the true ROI of your marketing efforts, while ConvertBox provides no revenue tracking at all.
• ✓ Smart A/B Testing focuses on testing one element at a time for clear, actionable results that you can use to improve all your campaigns.
• ✓ Proven results from customers like Rich Page, who achieved a 316% conversion increase using our testing features.

OptinMonster vs ConvertBox: Value for Money

Smart business owners know that the cheapest option isn’t always the best deal. True value comes from getting the features and results that actually grow your revenue.

Our pricing is based on campaign views, not total website pageviews, which makes it much more cost-effective for high-traffic sites.

A campaign view only counts when a visitor actually sees one of your OptinMonster campaigns, so you’re not paying for visitors who never interact with your marketing efforts.

Here are our subscription options that are designed to grow with your business:

• Basic ($7/month): 1 website, 2,500 monthly campaign views, unlimited campaigns, 700+ templates, basic Display Rules, and email integrations
• Plus ($19/month): 2 websites, 10,000 monthly campaign views, everything in Basic plus A/B testing, device targeting, InactivitySensor, and Yes/No forms
• Pro ($29/month): 3 websites, 25,000 monthly campaign views, everything in Plus in addition to Exit-Intent® Technology, countdown timers, and revenue tracking
• Growth ($49/month): 5 websites, 100,000 monthly campaign views, all features including advanced display rules, gamified coupon wheels, and eCommerce targeting

We don’t offer a free tier, but every subscription comes with a 14-day money-back guarantee, so you can test OptinMonster risk-free and see real results before committing.

Plus, every subscription includes a Done-For-You Campaign Setup (valued at $297), in which our conversion experts create one professional campaign for you at no extra cost.

I own a digital publishing business and we’ve been trying to integrate some new optin systems onto our site for ages but were having so much trouble finding the best system. Then I found OptinMonster and the world is a better place! Your system is so easy to use and is written in a language I understand. It’s a good value for money and it really delivers.

Tim Farthing

MD of PLYP.co.uk

ConvertBox takes a different approach with a one-time lifetime payment of $495 for their standard plan. This covers up to 10 websites, 250,000 views per month, unlimited campaigns, no branding, and lifetime updates.

They also offer a Pro upgrade for an additional $95 that increases limits to 50 sites and 500,000 views per month.

ConvertBox’s lifetime deal eliminates ongoing monthly costs, which appeals to businesses wanting to avoid recurring software expenses.

However, when comparing actual value, OptinMonster provides significantly more for your investment.

The Done-For-You Campaign Setup included with every OptinMonster subscription provides immediate value by giving you a professionally designed campaign from day one. ConvertBox doesn’t include any proactive setup assistance, leaving you to figure everything out yourself.

Moreover, our Revenue Attribution feature alone can help you identify which campaigns generate real sales revenue, potentially paying for your subscription many times over. 

ConvertBox doesn’t offer any revenue tracking, so you’re missing crucial data about campaign return on investment.

Other than that, OptinMonster has a lot more advanced targeting features like AdBlock detection and eCommerce targeting that ConvertBox doesn’t offer.

Winner: OptinMonster

OptinMonster provides better value for money because you get more features and support that directly impact your bottom line:
✓ Campaign view pricing means you only pay when visitors actually see your campaigns, making it more cost-effective for high-traffic websites.
✓ Done-For-You Campaign Setup included free provides immediate professional value that ConvertBox doesn’t offer.
✓ Revenue Attribution helps you track actual sales from your campaigns, potentially paying for your subscription many times over, while ConvertBox provides no revenue data.
✓ Advanced targeting features that help you create more effective campaigns that generate better results than ConvertBox’s basic options.

OptinMonster vs Privy: Campaign Customization

Your campaigns need to look professional and match your brand, or visitors will ignore them completely. You need a builder that doesn’t limit your creativity while still being simple enough to use without a design degree.

We make it easy to start with our 700+ professionally designed templates, then customize everything to match your brand perfectly. Here are our campaign types:

• Lightbox Popups – Traditional overlays that capture attention
• Floating Bars – Sticky header or footer bars that scroll with visitors
• Fullscreen Welcome Mats – High-impact interstitials for maximum visibility
• Slide-Ins – Non-intrusive corner notifications that slide into view
• Inline Forms – Embedded forms that blend naturally into your content
• Coupon Wheels – Gamified spin-to-win campaigns that boost engagement

OptinMonster’s drag-and-drop builder lets you create visually stunning campaigns without touching a single line of code. You can click on any element in your campaign (text, images, buttons, forms, and more) and instantly access all the editing tools you need.

Here are the blocks and features you can access in our builder:

• Basic design blocks including columns, form fields, text, buttons, images, videos, icons, dividers, and spacers
• Multiple campaign views beyond the standard optin and success pages to create personalized visitor experiences
• Countdown timer block to create urgency and boost conversions
• Yes/No block to create two-step optin forms
• Smart Tags that can personalize your content based on visitor behavior and preferences
• AI-powered Smart Optimizations that can improve your campaign copy with one click
• Stock image library, so you never have to leave the builder to find professional photos
• Custom HTML/CSS/JavaScript support for unlimited design possibilities
• WPForms integration block to embed your existing WordPress forms
• Custom block saver to save and reuse your best-performing design elements across campaigns
• Mobile editor to fine-tune how your campaigns look on smartphones
• MonsterEffects to add eye-catching animations and sound effects

Previously, we mentioned that you need to choose between the classic and new builder in Privy before you can even start designing.

Privy’s classic builder is mainly for embedded forms, banners, landing pages, and their spin-to-win campaigns. When you want to edit text or change an image in this builder, you can’t just click on it like you would in most modern software.

Instead, you have to find and select that element from a list in a sidebar panel, which is not as flexible as the standard drag-and-drop editor.

Here’s what we found frustrating: if you want to edit a different campaign view, you must first completely save your current work. Then you navigate back to the main menu to access and edit that view.

This constant saving and switching between screens turns simple edits into a time-consuming mess.

Their newer builder works more like what you’d expect from modern tools. You can edit elements directly and customize different campaign views on the same page without all the back-and-forth navigation.

However, the available campaign types here are limited to popups, fullscreens, flyouts, and bars. Plus, you get access to more advanced blocks like radio buttons, checkboxes, mini quizzes, countdown timers, and product recommendations that sync with Shopify.

The real problem isn’t that either builder is bad. It’s that having two builders creates unnecessary complexity. You might start a campaign in one builder, then realize you need a feature that’s only available in the other one.

Winner: OptinMonster

OptinMonster makes customization simple and powerful, giving you everything you need in one easy builder:

• ✓ One simple builder means no confusing choices (you don’t have to pick between different tools every time you make a campaign).
• ✓ All campaign types together – create popups, slide-ins, bars, and more without switching to different builders.
• ✓ Smart time-saving tools like saved blocks, AI help, and 700+ ready-made templates that Privy doesn’t have.

OptinMonster vs Privy: Analytics & Testing

You can’t improve what you can’t measure. That’s why smart marketers rely on detailed analytics and A/B testing to turn good campaigns into great ones. The difference between guessing and knowing can mean thousands of extra leads and sales every month.

OptinMonster’s analytics focus on actionable insights that directly impact your bottom line. Our dashboard provides a clear overview of all your campaigns at a glance and lets you dive deep into individual campaign performance when you need specifics.

• Visitors – The total number of people who have viewed your campaign, giving you insights into the total reach of your campaigns
• Impressions – How many times your campaigns were seen across all webpages
• Conversions – How many visitors took your desired action, e.g., subscribing to your email list or clicking a special offer
• Conversion Rate – The percentage calculated as (conversions ÷ visitors) × 100, which is the most important metric for measuring campaign success
• Top Pages – Which pages on your website generate the most campaign views and conversions
• Top Campaigns – Which campaigns perform best so you can replicate successful strategies

You can filter this data by date range to easily compare performance across different time periods, seasonal trends, or after making campaign changes.

Now, what if you want to track sales too? Many businesses use OptinMonster to make money directly, not just collect email addresses. That’s why we also have a Revenue Attribution feature that shows exactly how much money your campaigns generate from eCommerce transactions.

If you need more data, you can easily integrate OptinMonster with Google Analytics to get deeper insights into visitor behavior and campaign performance.

When it comes to A/B testing, OptinMonster makes optimization data-driven yet extremely simple. Just click on the ‘Create Split Test’ button on the dashboard, and you can:

• Test one element at a time for accurate results (like changing just the headline or button color).
• Create unlimited variations by duplicating child campaigns within any split test.
• Pick the campaign with the highest conversion rate (we’ll automatically remove the other campaigns and make your winner the primary campaign).

To make sure there’s no bias, we randomly assign traffic between your original campaign and test variations. This makes sure that each version gets a fair chance.

One of the great things about OptinMonster is your ability to test and adjust in real time. The options provided pretty much give you all you need for any kind of optin situation that you need. From time based prompted lightboxes to mobile specific formats, OptinMonster seems to have it all. Using OptinMonster, we increased revenue 9.5% for our client, America’s Professor.

Matt Erickson

Director of Marketing, National Positions

Privy takes a similar approach to analytics, tracking core performance metrics across their dashboard and individual campaign views. Their system shows total signups, views, orders, and revenue with date filtering options to help you analyze performance over specific time periods.

Unfortunately, their revenue tracking is only available for Shopify and BigCommerce users.

What sets Privy apart is its automatic Profile Attributes detection. When someone signs up through a Privy campaign, they automatically capture additional visitor data, including:

• The specific page where the signup occurred
• Browser information and device details
• Visit history and approximate location
• Previous interaction patterns with your site

This data appears in individual contact records and can be exported or used for advanced segmentation in future email campaigns. It’s particularly valuable for eCommerce businesses that want to understand their customer journey better.

When it comes to split testing, Privy offers several features for marketers who prefer automated optimization, like automatic test termination after reaching a specific number of participants and custom traffic allocation for the split test variants.

Winner: Privy

Privy takes the lead in analytics and testing with features that provide more comprehensive insights and automated optimization:

• ✓ Automatic Profile Attributes capture detailed visitor data like signup pages, browser info, and interaction history
• ✓ Advanced split testing controls with custom traffic allocation and automated test termination based on participants or time limits
• ✓ More specific metrics like signups and orders that give clearer business insights

OptinMonster vs Privy: Value for Money

When you’re paying monthly for software, you want to know that every dollar spent directly contributes to growing your business and capturing more leads.

Both OptinMonster and Privy offer multiple pricing tiers, but their approaches to value and cost structure differ significantly.

Our pricing is based on OptinMonster campaign views, not your total website traffic, meaning you only pay when visitors actually see your campaigns.

Here’s how our subscriptions break down:

• Basic ($7/month) – 1 website, 2,500 campaign pageviews, all campaign types (popups, floating bars, slide-ins, sidebar forms, inline forms, fullscreen campaigns), and basic integrations with major email services
• Plus ($19/month) – 2 websites, 10,000 campaign pageviews, everything in Basic plus A/B split testing capabilities, advanced integrations, Yes/No two-step forms, and content locking features
• Pro ($29/month) – 3 websites, 25,000 campaign pageviews, everything in Plus plus Exit-Intent® Technology, Revenue Attribution tracking, campaign scheduling, countdown timers, and 2 sub-accounts for team collaboration
• Growth ($49/month) – 5 websites, 100,000 campaign pageviews, everything in Pro plus geo-location targeting, AdBlock detection, eCommerce-specific targeting, unlimited sub-accounts, and spin-to-win templates

Every subscription includes our Done-For-You Campaign Setup service, where conversion experts create a professional campaign for you. This alone is worth $297 in consulting fees, so you’re already getting tremendous value.

OptinMonster doesn’t offer a free tier, but we do provide a risk-free 14-day money-back guarantee so you can test our platform without commitment.

Privy offers two types of plans: one that specializes in lead generation only, and another that combines lead generation and email + SMS marketing.

For the first option, here are the pricing details:

• Basic Convert ($12/month) – Limited to 10,000 total website pageviews, 3 pre-built campaign templates only, basic popup and exit-intent functionality, and one after-signup email per display
• Convert ($24/month) – Unlimited popups and flyouts, more campaign customization options, but still limited to lead capture features only. Pricing scales with total pageviews (e.g., it can go up to $42/month for 15,000 pageviews)

Meanwhile, here is the pricing information for the second type of plan, which is based on contact list size rather than pageviews:

• Starter ($30/month) – Full Convert plan functionality plus email marketing, up to 1,500 email contacts, unlimited list growth tools, and complete email campaign management
• Growth ($45/month) – Everything in Starter, up to 2,000 email contacts, 75 text contacts, 450 text sends, and advanced segmentation and automation

The pricing of both OptinMonster and Privy may look comparable now, but let’s give you a demonstration to show you the real value.

Let’s say your website gets 50,000 monthly pageviews, but you only show targeted campaigns to 5,000 high-intent visitors (like those viewing pricing pages or spending 2+ minutes on your site).

• If you’re on the Privy Convert plan, you’d pay based on all 50,000 pageviews, potentially $84 per month.
• If you’re on OptinMonster, you can pay just $19/month for our Plus plan since you’re only charged for the 5,000 actual campaign views (which fits within the 10,000 pageview limit), saving you $65.

However, if you need email marketing functionality, Privy’s Starter plan ($30/month) becomes more attractive since this pricing is based on your contact list size rather than pageviews.

That being said, if you already have an email marketing service, this may not be necessary for your business.

Think of what you’re not getting from Privy but can get with OptinMonster for less money. For example, the free Done-For-You Campaign Setup, our much easier-to-use campaign builder, and more targeting and display rules out of the box.

Winner: OptinMonster

• ✓ Pay only for campaign views, not total website traffic
• ✓ Free Done-For-You Campaign Setup worth $297 included with every subscription
• ✓ More value than Privy with advanced targeting features and intuitive campaign creation

OptinMonster vs ConvertFlow: Campaign Customization

The right customization options can make the difference between a campaign that blends into the background and one that stops visitors in their tracks. Your lead capture tools should give you creative freedom without requiring a design degree.

OptinMonster gives you access to over 700 ready-made templates that actually work. Each one is built and tested to get results for specific business goals like growing your email list, boosting sales, or getting back lost customers.

Just pick the campaign type that fits your marketing goals:

• Lightbox Popups – Show important messages right in the center of the screen when visitors are most likely to take action.
• Floating Bars – Keep your offers visible at the top or bottom of the page so visitors never miss your best deals.
• Fullscreen Welcome Mats – Take over the entire screen to make a big first impression that gets attention and drives conversions.
• Slide-in Scroll Boxes – Appear naturally as people read your content, so you can capture leads without annoying your visitors.
• Inline Forms – Place signup forms directly in your blog posts and pages where readers are already engaged.
• Gamified Campaigns – Make signing up fun with spinning wheels that turn boring email signups into an exciting game.

Customizing campaigns is simple with our drag-and-drop builder. No coding needed! Simply drag elements where you want them, customize them to your liking, and watch your campaign take shape.

You can also view how the campaign appears on smartphones, which is important since over half of website traffic now comes from mobile devices.

On top of that, you can make your campaigns more powerful with these conversion-boosting features:

• Two-step opt-ins that start with an easy Yes/No question before asking for email addresses (getting a small ‘Yes’ first makes people much more likely to share their contact information)
• Countdown timers that create urgency by showing real deadlines for limited-time offers that motivate immediate action
• MonsterEffects animations and sounds that grab attention at crucial moments without being annoying
• Smart tags that automatically personalize campaigns with each visitor’s information, making people more likely to engage
• Multiple campaign views that guide visitors through complete conversion journeys from initial interest to final purchase
• AI writing assistance that suggests proven copy when you’re stuck, giving you content that’s already worked well for similar businesses

In contrast, ConvertFlow has 300+ templates, which is much fewer compared to OptinMonster. Besides the landing pages, the platform offers several campaign formats: website popups, hook popups (or slide-in campaigns), sticky floating bars, and embedded forms.

You can quickly add text, images, videos, countdown timers, progress bars, and more using the drag-and-drop builder.

For Shopify users, ConvertFlow offers product showcase blocks that pull directly from your store. While OptinMonster doesn’t have similar features, we do provide a step-by-step guide on how to create product recommendation campaigns using the elements available in our builder.

However, ConvertFlow has some notable limitations. The platform doesn’t offer gamified campaign formats, which can be crucial if you want to make lead generation more engaging and interactive for your visitors.

ConvertFlow also lacks advanced features like eye-catching animations and AI writing assistance. These features can make the difference between campaigns that blend into the background and ones that immediately capture attention and drive higher conversions.

Winner: OptinMonster

For campaign customization that drives real results, OptinMonster provides superior tools and flexibility:

• ✓ More template variety with 700+ conversion-tested designs versus ConvertFlow’s 300+ templates
• ✓ Unique campaign types, including gamified spin wheels that ConvertFlow doesn’t offer at all
• ✓ Advanced engagement features like MonsterEffects animations, sound effects, and AI writing assistance that help campaigns stand out

OptinMonster vs ConvertFlow: Analytics & Testing

You can’t improve what you don’t measure. The best lead generation campaigns come from understanding what works, what doesn’t, and making smart changes based on real data rather than guesswork.

OptinMonster takes the confusion out of tracking your campaign success. Our analytics dashboard presents your performance data clearly, so you can quickly understand what’s driving results without getting overwhelmed by complex reports.

• Total campaign viewers and impressions
• Number of successful conversions
• Conversion percentages for each campaign
• Top-performing pages on your website

Every campaign gets its own detailed breakdown, letting you dive deep into specific results and make smart choices about which campaigns to optimize, pause, or expand. You can also examine your performance across different time periods to spot trends and seasonal patterns.

Understanding performance is just the start. OptinMonster also reveals exactly how much revenue your campaigns generate through our Revenue Attribution system.

This matters because lead generation isn’t always the end goal. Whether you’re promoting flash sales, offering time-sensitive discounts, or recovering abandoned purchases, you need to know which campaigns actually increase your bottom line.

Looking for even deeper insights? Link OptinMonster with Google Analytics using our simple integration guide. This connection provides enhanced visitor data, traffic source analysis, and a comprehensive understanding of how campaigns impact your site’s overall performance.

Tracking results is only part of success. That’s why OptinMonster makes testing and optimization effortless. Simply select ‘Create Split Test’ to build campaign variations and experiment with different:

• Message headlines and promotional copy
• Call-to-action button styling and wording
• Visual elements and layout designs
• Display timing and behavioral triggers
• Entire campaign themes and approaches

OptinMonster handles traffic distribution automatically between your test versions while monitoring which variant delivers superior results. Once you identify the winning version, simply select ‘Make Primary’ to promote it as your main campaign.

Before OptinMonster, the conversion rate on the Stays.net blog was 1%. Using OptinMonster, we improved it to 6%. We were constantly improving by A/B testing and trying different types of popups. As a result, the conversion rate on the blog is now around 10%. Today, we are able to grow our sales 10% a month with the leads generated by OptinMonster popups.

Lucas Morello

Owner at Mareorama Marketing Agency and Head of Digital Marketing at Stays.net

View Case Study

As for ConvertFlow, the tool approaches analytics with a focus on funnel performance, giving you detailed insights into how visitors move through your multi-step campaigns.

• Campaign viewers and total impressions
• Initial conversions at the first step
• Campaign completions for multi-step funnels
• Completion rates showing how many people finish your entire sequence
• Add-to-cart actions and purchase conversions
• Revenue generated within a 7-day attribution window

One feature we were impressed by was its detailed funnel breakdown reports. These show you exactly where visitors drop off in your campaigns, which elements drive the most engagement, and how people respond to survey questions or product selections.

For split testing, ConvertFlow offers two different approaches:

• Cookie testing ensures that returning visitors always see the same campaign version they encountered before, creating a consistent experience across multiple visits.
• Round-robin testing shows different variations to returning visitors based on your traffic distribution settings, giving you broader test data from repeat visitors.

You can set specific traffic percentages for each test variation, giving you precise control over how many people see each version.

Winner: ConvertFlow

ConvertFlow takes the lead here with its sophisticated funnel analytics and advanced testing capabilities, making it ideal for businesses running complex multi-step campaigns and detailed customer journeys.

That said, ConvertFlow’s strength in detailed funnel analysis works best when you’re creating elaborate conversion sequences. Most small businesses don’t need complicated eCommerce metrics to improve their lead generation. They need clear answers to three essential questions:

1. Which campaigns are people actually seeing?
2. How many visitors are taking action?
3. What’s the real impact on my revenue?

OptinMonster delivers these critical insights immediately through our streamlined dashboard, while also integrating with Google Analytics for businesses wanting more comprehensive analysis.

OptinMonster vs ConvertFlow: Value for Money

Smart business owners don’t just look at monthly subscription costs. They calculate the real return on investment based on what features they get, how many leads they can capture, and how much those leads are actually worth to their business.

Both OptinMonster and ConvertFlow use view-based pricing, but their approach to delivering value differs significantly.

OptinMonster counts pageviews only when visitors actually see your campaigns, not your total website traffic. This smart approach means you’re paying for engaged visitors who interact with your lead capture tools. This makes every dollar more effective than paying for overall site traffic that might never see your campaigns.

Here’s what you get with OptinMonster’s annual subscriptions:

• Basic ($7/month): 2,500 pageviews on 1 site with unlimited campaigns, 700+ templates, drag-and-drop builder, AI writing, basic analytics, Done-For-You setup ($297 value)
• Plus ($19/month): 2 sites, 10,000 pageviews, A/B testing, device targeting, content locking, MonsterEffects, full analytics
• Pro ($29/month): 3 sites, 25,000 pageviews, Exit-Intent® Technology, countdown timers, Smart Tags, Revenue Attribution, priority chat
• Growth ($49/month): 5 sites, 100,000 pageviews, advanced targeting, OnSite Retargeting®, AdBlock detection, coupon wheels, unlimited sub-accounts

The most complete conversion rate optimisation toolset in a box! Incredible value and very easy to use!

Moby Siddique

Co-Founder, RedPandas

Reviewed on WordPress.org

OptinMonster doesn’t offer a free tier, but it provides a 14-day risk-free, 100% money-back guarantee that lets you test every feature with real campaigns on your actual website.

ConvertFlow takes a different approach with a free preview option that lets you build campaigns but requires paid plans to make them live. Their pricing counts monthly views when visitors interact with campaigns or enter landing pages where ConvertFlow is installed.

• Free: Build & preview 5 campaigns, unlimited landing pages/forms/popups/quizzes, basic templates, 1 site, no live campaigns
• Pro Annual ($75/month): 30,000 views, unlimited sites, premium templates, live chat, onboarding call
• Plus Annual ($225/month): 100,000 views, advanced funnel personalization, CRO tools
• Scale Annual ($750+/month): 500,000 views, white-glove onboarding, dedicated manager, managed popup funnels, split tests, landing page creation

ConvertFlow’s pricing can escalate fast if you exceed view limits — $22/month per 10,000 extra views on Pro/Plus plans. On Pro Annual, doubling your views to 60,000 nearly doubles your cost from $75 to $141/month.

But OptinMonster includes Done-For-You campaign setup ($297 value) with every plan — even Basic — something most competitors charge extra for.

Winner: OptinMonster

• ✓ Lower entry costs ($7/month vs ConvertFlow’s $75/month minimum for live campaigns)
• ✓ More advanced features at lower tiers (Exit-Intent®, 700+ templates)
• ✓ Predictable pricing without surprise overages
• ✓ Done-For-You campaign setup free on all plans

OptinMonster vs Thrive Leads: Campaign Customization

When it comes to converting visitors into subscribers or customers, having the right design tools at your fingertips makes all the difference. Your campaigns need to look professional, match your brand, and most importantly, convert visitors effectively.

OptinMonster offers over 700 conversion-optimized templates. Each template is designed and tested to maximize results for specific goals, such as lead generation, sales promotion, cart abandonment recovery, etc.

Choose from multiple campaign types to match your conversion strategy:

• Lightbox Popups – Grab attention at the perfect moment with center-screen displays proven to convert visitors into subscribers.
• Floating Bars – Keep important messages visible as visitors browse, perfect for time-sensitive offers and announcements that drive action.
• Fullscreen Welcome Mats – Make a bold first impression with full-screen campaigns that maximize engagement and conversions.
• Slide-in Scroll Boxes – Engage naturally as visitors read your content, increasing conversions without disrupting their experience.
• Inline Forms – Build your list right within your content where readers are most engaged and likely to convert.
• Gamified Campaigns – Turn lead generation into an interactive experience with our spinning wheel that makes subscribing fun and rewarding.

These campaign types are just the beginning. Our intuitive drag-and-drop builder makes it easy to customize every aspect of your campaigns without touching a line of code. Just point, click, and watch your vision come to life.

Whether you’re tweaking colors to match your brand or adjusting layouts for better conversion rates, everything happens in real time with instant previews. Additionally, each campaign can be enhanced with our powerful conversion-focused elements:

• Two-step Yes/No buttons that boost conversions by starting with an easy question (visitors who say ‘Yes’ are much more likely to subscribe when asked for their email)
• Dynamic countdown timers that motivate immediate action by showing real-time inventory or offering deadlines, perfect for creating urgency
• MonsterEffects animations and sound effects that capture attention at crucial moments
• Smart Tags that make every visitor feel special by automatically personalizing campaigns with their location, browsing history, and previous interactions
• Multiple campaign views that guide visitors through a perfect conversion journey – from initial engagement to final sale
• AI Smart Optimizations that help you write high-converting copy

The best part? You can save your favorite blocks to reuse across campaigns. Found a high-converting design? Save it once, use it everywhere, saving hours of design time while maintaining consistent results.

On the other hand, Thrive Leads offers a feature-rich approach to campaign customization, but this complexity may come at a cost.

The reason? The builder is essentially similar to the Thrive Architect page builder. It’s great if you’re creating detailed landing pages, but potentially overwhelming for simple optin forms.

There are tons of features to learn and settings to configure before you can launch your first campaign.

Starting with templates, Thrive Leads offers dozens of professional designs to choose from. While they don’t publicly share the exact number, there’s a substantial library covering various optin types and styles.

Thrive Leads offers several campaign types:

• In Content Forms (embed forms directly within your posts)
• Lightbox Popups (display forms on your popups)
• Post Footer Forms (add forms at the bottom of your content)
• Ribbon Forms (show a sticky bar at the top or bottom)
• Screen Filler Overlays (create fullscreen takeover forms)
• Scroll Mat Forms (slide content down to reveal your form)
• Slide-in Forms (display forms that slide in from the edges)
• Widget Forms (add forms to your sidebar areas)

Unfortunately, they don’t offer gamified campaign types like OptinMonster does, which is important for engaging visitors in a more interactive way. Our spinning wheel campaigns, for example, make lead generation fun while significantly increasing conversion rates.

The builder uses a drag-and-drop functionality, letting you customize every aspect of your campaigns.

However, one downside is that there’s no auto-save feature. Thankfully, the plugin makes up for this by reminding you to save your campaign every few minutes.

Winner: OptinMonster

While Thrive Leads offers powerful customization options, we find that its complex page builder-style interface isn’t simple enough for busy marketers who need to create and launch converting campaigns quickly.

OptinMonster strikes the perfect balance between powerful features and user-friendly design:

• ✓ Larger template library with 700+ proven designs (compared to Thrive Leads’ collection)
• ✓ Exclusive campaign types like gamified wheels that boost engagement and conversions
• ✓ Auto-save feature that protects your work while designing campaigns
• ✓ Reusable content blocks that save time while maintaining consistent results across campaigns

OptinMonster vs Thrive Leads: Analytics & Testing

Want to know if your campaigns are actually working? The right analytics and testing tools help you turn guesswork into proven results. Let’s see how OptinMonster and Thrive Leads help you track and improve your campaigns’ performance.

OptinMonster makes understanding your results refreshingly simple. Our clean, intuitive dashboard shows you exactly what’s working without drowning you in complicated data. You can see:

• How many people view your campaigns
• How many convert
• The percentage of those conversion rates
• Which pages perform best

All this conversion analytics is also available per campaign, so you can zero in on specific performance metrics and make data-driven decisions about what to keep, what to change, and what to scale up.

OptinMonster also lets you compare performance between different dates. Unlike many tools that limit how far back you can look, OptinMonster allows you to look at your entire conversion history, as it keeps your historical data available with no time restrictions.

Best of all, you don’t need to be a data scientist to understand what’s working. When a campaign is performing exceptionally well, you’ll see a fire icon highlighting your top converter. This makes it easy to spot high-performing campaigns and replicate your biggest wins.

But analytics are just the beginning. OptinMonster also helps you track exactly how much money your campaigns are making with our Revenue Attribution feature. This is something you won’t find in Thrive Leads.

This is crucial because not every campaign is about collecting email addresses. Maybe you’re running a direct sale promotion, offering a limited-time discount, or trying to reduce cart abandonment, and this feature can show you how much money your campaigns generate.

Want even more detailed insights? Connect OptinMonster to Google Analytics in just a few steps. You’ll get deeper data about visitor behavior, traffic sources, and how your campaigns influence your overall website performance.

Of course, knowing how your campaigns perform is only half the battle. That’s why OptinMonster makes it incredibly easy to test and improve your results. Just click ‘Create Split Test‘ to create a new campaign variant and start experimenting with different:

• Headlines and copy
• Button colors and text
• Images and design elements
• Timing and trigger settings
• Complete campaign designs

OptinMonster automatically splits your traffic evenly between variations and tracks which version performs better.

When you find a winner, just click on the ‘Make Primary’ button to make it your main campaign. All your test data stays available for future reference, helping you build on your success with each new test.

For some people, I’m sure OptinMonster is just a side show in their business, but for us, it’s a critical part of our success. We have increased revenue 30% since using OptinMonster.

Nadi Lopez

Marketing Specialist, Top 6 Digital

View Case Study

Over at Thrive Leads, their dashboard provides basic metrics like impressions, conversions, and conversion rates. You can also dig deeper into the data and find predefined reports like:

• Conversion Reports showing how many people opt in
• List Growth tracking your subscriber numbers over time
• Lead Referral Reports showing where your conversions come from

One drawback is there is no revenue tracking. This means you’re limited to testing based on conversion rates alone, which might not tell the whole story about which variation actually drives more business results.

Thrive Leads does offer A/B testing capabilities, but it’s slightly more complicated than OptinMonster. If you want to test completely different campaign types (like a popup versus a floating bar), you’ll need to:

• Create a Lead Group first
• Add at least two different opt-in forms and set them up separately
• Enable A/B test

For simpler tests of the same campaign type with different designs, the process is more straightforward: just clone your existing campaign and enable A/B testing.

Winner: OptinMonster

Thrive Leads does have features like automatic winner selection and predefined report templates that OptinMonster doesn’t offer. However, for businesses focused on real ROI and growth, OptinMonster delivers where it matters most.

Here’s why OptinMonster wins:

• ✓ Clean, intuitive dashboard that puts all your key metrics in one place
• ✓ Google Analytics integration for deeper insights that inform your broader marketing strategy
• ✓ Revenue Attribution tracking to show the direct sales impact of your campaigns (not available in Thrive Leads)
• ✓ One-click A/B testing with unlimited variations and automatic traffic splitting

OptinMonster vs Thrive Leads: Value for Money

When investing in lead generation software, you need to know exactly what you’re getting for your money. Let’s break down how OptinMonster and Thrive Leads compare in terms of value.

OptinMonster’s pricing is based on campaign pageviews, so you only pay for visitors who actually see your campaigns. This means if your site gets 100,000 monthly visitors but only 10,000 interact with your popups, you’re only charged for those 10,000 views.

Here’s what OptinMonster offers across different tiers (all prices when billed annually):

• Basic ($7/month): 1 site, 2,500 campaign pageviews/month, unlimited campaigns, unlimited subscribers, essential form types, 700+ templates, and basic marketing integrations
• Plus ($19/month): 2 sites, 10,000 campaign pageviews/month, everything in Basic, A/B testing, device targeting, InactivitySensor, content locking, full analytics
• Pro ($29/month): 3 sites, 25,000 campaign pageviews/month, everything in Plus, Exit Intent® Technology, mobile-specific campaigns, countdown timers, revenue attribution tracking
• Growth ($49/month): 5 sites, 100,000 campaign pageviews/month, all features unlocked, advanced targeting rules, full eCommerce features, spin-to-win campaigns

Every OptinMonster subscription includes valuable extras at no additional cost:

• VIP Done-For-You Campaign Setup ($297 value)
• Access to OptinMonster University ($1,997 value)
• Regular webinars

While there is no free plan, we provide a 14-day money-back guarantee so you can test every feature without any risk and see actual results before committing.

In contrast, Thrive Leads takes a simpler but more limited approach to pricing:

• Single Site License ($99/year): 1 WordPress site, basic lead generation features, A/B testing capabilities, email support (estimated 24-hour response), basic templates and forms
• Thrive Suite ($299/year): Up to 5 WordPress sites, includes 9 additional plugins beyond Thrive Leads, access to all templates, and the same support system

While Thrive Leads’ pricing might look straightforward, there are some important considerations:

• No premium campaign setup assistance is included
• Limited to annual billing only (no monthly payment option)

Winner: OptinMonster

While both tools can help grow your email list, OptinMonster delivers significantly more value for your investment. Here’s why:

• ✓ More affordable starting point ($7/month vs. Thrive Leads’ $99/year commitment)
• ✓ More flexible pricing options (monthly or annual billing vs Thrive’s annual-only)
• ✓ Premium services included ($2,294 value in training and setup)
• ✓ Risk-free 14-day money-back guarantee for you to try out the platform

OptinMonster vs Sleeknote: Campaign Customization

When it comes to converting visitors into subscribers or customers, having the right design tools at your fingertips makes all the difference. Your campaigns need to look professional, match your brand, and engage visitors effectively.

That’s why OptinMonster offers an extensive template library with over 700 conversion-optimized designs, each crafted for specific goals like lead generation, sales promotion, cart abandonment recovery, email list building, and contest announcements.

These templates come in multiple campaign types to suit any need:

• Lightbox Popups – The classic popup that appears in the center of the screen, perfect for grabbing attention and collecting email addresses.
• Fullscreen Welcome Mats – Cover the entire screen to create high-impact messages that drive focused action from your visitors.
• Floating Bars – Stick to the top or bottom of the screen as visitors scroll, ideal for continuous promotions or important announcements.
• Slide-in Scroll Boxes – Appear smoothly from the corner as visitors engage with your content, offering a less intrusive way to capture attention.
• Inline Forms – Embed directly within your content for contextual lead generation that feels natural and relevant.
• Coupon Wheel Optins – Add an interactive spinning wheel game that rewards visitors with special offers in exchange for their email address.

Once you’ve chosen your campaign type, OptinMonster’s drag-and-drop builder makes customization effortless. You can customize every element of your campaign without needing any coding knowledge, from fonts and colors to spacing and animations.

Start building your perfect campaign with:

• Basic Elements – Text blocks, images, buttons, and form fields that you can customize to match your brand perfectly.
• Interactive Features – Engage visitors with embedded videos, countdown timers, MonsterEffects animations, and sound effects to boost conversion rates.
• Smart Personalization – Use Smart Tags to dynamically insert visitor data like name or location, making each interaction feel personal and relevant.
• Multiple Campaign Views – Create multi-step campaigns with Yes/No paths, success messages, and different offers to guide visitors through a complete conversion journey.
• Smart Optimizations – Let AI help you write high-converting copy that resonates with your audience and drives more conversions.
• Mobile Editor – Edit any block on our responsive templates to ensure your campaigns look perfect on every device, from desktop to mobile phones.
• Custom Code Options – Add your own HTML/CSS/JavaScript when you need complete control over your campaign’s design and functionality.

Want to work faster? OptinMonster includes powerful time-saving features like saving your favorite custom blocks for quick reuse and importing designs between campaign views, so you never have to start from scratch.

During our testing, we found Sleeknote’s campaign organization pretty straightforward. You can choose a campaign type by either position or gamification.

Here’s a list of the available campaign types by position in Sleeknote:

• Slide-in Messages – Smoothly appear from the side for subtle engagement.
• Center Popups – Grab attention with traditional centered displays.
• Sidebar Forms – Stay visible while visitors scroll.
• SleekBar – Float at the top or bottom of your page.
• Embedded Forms – Blend naturally with your content.

One area where Sleeknote stands out is its gamification options. They offer an impressive variety of interactive campaigns:

• Christmas Calendar – Perfect for holiday promotions
• Daily Offers – Keep visitors coming back
• Quiz Forms – Engage while collecting data
• Scratch to Win – Add a fun element to lead generation
• Spin to Win – Create excitement with prize wheels

That said, Sleeknote doesn’t have fullscreen welcome mat campaigns, which can be particularly effective for making a strong first impression or highlighting your most important offers.

The drag-and-drop builder functions similarly to OptinMonster’s: just click any element to customize it. The mobile view editor lets you customize each element differently, whether you’re displaying the campaign on mobile, desktop, or both.

The platform also includes an AI text optimizer and dynamic merge tags that can display real-time data, such as the day of the week or shopping cart value.

Finally, Sleeknote offers some unique blocks like coupon codes and product recommendations that connect with an eCommerce platform.

That being said, OptinMonster also lets you create your own coupon code displays and product recommendation elements using our flexible design blocks. Check out our guides on how to:

• Create custom coupon displays.
• Launch product recommendation campaigns.

Winner: It’s a Draw

While both platforms offer robust customization capabilities, they each have unique strengths that might appeal to different users:

OptinMonster’s advantages:

• ✓ Larger template library (OptinMonster’s 700+ vs Sleeknote’s 100+)
• ✓ Fullscreen welcome mat campaigns for high-impact messaging
• ✓ Powerful time-saving features like reusable blocks and design importing

Sleeknote’s advantages:

• ✓ More extensive gamification options (though at a higher price point)
• ✓ Product recommendation block that connects with an eCommerce platform
• ✓ Edit each element differently for mobile and desktop

The best choice depends on your specific needs: If you want maximum template variety and campaign types, OptinMonster is your best bet.

If gamification and smart product recommendation campaigns are crucial for your strategy, and you don’t mind the higher monthly subscription fee, Sleeknote might be a better fit.

OptinMonster vs Sleeknote: Analytics & Testing

Now that you’ve dialed in your targeting rules, how do you know they’re actually working? The right analytics and testing tools can mean the difference between guessing and knowing exactly which campaigns drive results.

OptinMonster provides a robust analytics dashboard that makes performance tracking easy and actionable. The moment you log in, you’ll see real-time data showing exactly how many visitors view your campaigns and, more importantly, how many convert.

You can also dive deeper into each campaign’s data. Here, OptinMonster lets you:

• Get info on the campaign’s visitors, conversions, and conversion rates.
• Identify your top converting pages at a glance, helping you spot which content drives the most engagement.
• Analyze performance across custom date ranges with convenient preset options (for example: Last 30 days, Most Recent Conversions, All Time, etc.).

OptinMonster takes conversion tracking to the next level with Revenue Attribution, showing you exactly how much money each campaign generates. This is perfect for calculating the ROI of each campaign.

This is especially valuable for eCommerce sites and businesses running multiple offers simultaneously, as you can pinpoint which campaigns directly impact your bottom line and adjust your strategy accordingly.

To expand your analysis even further, OptinMonster integrates seamlessly with Google Analytics. This powerful combination lets you track detailed visitor behavior, set up custom event tracking, and monitor your campaigns’ impact on overall site performance.

When it’s time to optimize your campaigns, you can use OptinMonster’s split testing capabilities to experiment with different tactics. Test everything from headlines and copy to images, design elements, CTAs, form fields, and even display rules.

Our A/B testing system includes:

• One-click split test creation directly from your campaign dashboard (no need to manually duplicate campaigns)
• Automatic traffic distribution between variants to avoid bias in your test results
• Easy performance comparison so you can quickly identify which versions drive the most conversions
• Unlimited test variations to find the perfect combination for your audience
• Enable the winning variant in a single click once you’ve found your highest performer

Every time we implement OptinMonster for ourselves or for a client of ours, the result ends up being more leads and revenue every time. It is one of our team’s favorite lead generation tools. Our conservative calculation puts our return on investment from using OptinMonster at 49,900%!

Roman Randall

Founder, Summit Digital Marketing

View Case Study

Sleeknote also offers analytics and testing capabilities to help you track and optimize your campaigns. Their analytics dashboard displays essential metrics like views, leads, conversion rates, and revenue for each campaign.

When exploring your campaign data in Sleeknote, you can:

• Break down leads and views by device type (mobile, tablet, desktop).
• Track performance by traffic source to see where your converting visitors come from.
• View geographic data to understand which regions generate the most leads.
• Filter results by campaign name and custom date ranges.

Sleeknote also offers custom goal-tracking capabilities. You can monitor the number of visitors who reach specific URLs after seeing your campaigns or use JavaScript to track custom goals manually.

However, this second option requires some technical knowledge to implement correctly.

As for split testing, Sleeknote’s approach is notably more complex than OptinMonster’s one-click variant creation. Instead of creating variants within the same campaign, you’ll need to:

• Manually duplicate your entire campaign to create a second version.
• Set up both campaigns as split test variants.
• Deactivate the test when finished.

It’s quite different from OptinMonster’s approach, where variants are created and managed within a single campaign, making it easier to track and compare performance.

Winner: OptinMonster

While Sleeknote offers solid analytics and tracking capabilities, OptinMonster’s more refined approach to both analytics and split testing makes it easier for users to get actionable insights and optimize their campaigns effectively.

Here’s why OptinMonster takes the lead:

• ✓ Split testing is simple and quick with one-click variant creation (no need to create separate campaigns like in Sleeknote).
• ✓ All your test results stay in one place, making it easy to see which version performs better.
• ✓ Clear, easy-to-use analytics dashboard that shows you exactly what you need to know.
• ✓ Google Analytics integration lets you track campaign performance alongside your other site metrics.

OptinMonster vs Sleeknote: Value for Money

Ready to invest in your conversion strategy? Let’s see exactly what you get for your money with each platform.

Unlike Sleeknote and other competitors that charge based on your total website traffic, OptinMonster only charges for campaign pageviews, i.e., when visitors actually see your campaigns.

This is a huge advantage because you’re not paying for traffic that never interacts with your campaigns. For example, if your site gets 100,000 monthly visitors but only 10,000 see your popups, you only pay for those 10,000 views with OptinMonster.

You can start with OptinMonster’s Basic subscription at $7/month, where you’ll get:

• 1 site with 2,500 pageviews/month
• Unlimited campaigns and subscribers
• All basic form types and 700+ templates
• Core marketing integrations

Want more features? Upgrade to the Plus subscription at $19/month to unlock:

• 2 sites with 10,000 pageviews/month
• Everything in Basic, plus:
• A/B testing and device targeting
• Content locking and Yes/No forms
• Full analytics and InactivitySensor

Ready to scale up? The Pro subscription at $29/month (billed annually) gives you even more power:

• 3 sites with 25,000 pageviews/month
• Everything in Plus, plus:
• Exit Intent® Technology for catching leaving visitors
• Mobile-specific campaigns
• Countdown timers for urgency
• Revenue Attribution to track sales

For growing businesses, the Growth subscription at $49/month (billed annually) unlocks everything OptinMonster offers:

• 5 sites with 100,000 pageviews/month
• All features included, plus:
• Advanced targeting capabilities
• Full eCommerce features
• Coupon wheel campaigns.

Every OptinMonster subscription includes valuable extras at no additional cost:

• Free access to OptinMonster University
• VIP Done-For-You Campaign Setup ($297 value)

While OptinMonster doesn’t offer a free subscription, we offer a 14-day money-back guarantee so you can try every feature risk-free. This means you can test the platform with your own campaigns and see real results before committing.

With Sleeknote, you pay based on your total monthly website visitors, regardless of how many actually see your campaigns.

Let’s use that same 100,000 monthly visitors example: with Sleeknote, you’d be paying for all 100,000 visitors, even if only 10,000 interact with your popups.

This means with 100,000 monthly visitors, you’d need Sleeknote’s $124/month plan (50,000-125,000 visitor tier), compared to OptinMonster’s $49/month Growth plan, which covers up to 100,000 campaign pageviews.

Here’s how Sleeknote’s Core plan pricing scales with your total traffic:

• Up to 25,000 visitors: $55/month
• 25,000–50,000 visitors: $66/month
• 50,000-125,000 visitors: $124/month
• 125,000-200,000 visitors: $192/month
• 200,000-300,000 visitors: $255/month
• 300,000-500,000 visitors: $376/month
• Over 500,000 visitors: Custom pricing required

To put this in perspective: if your website receives 300,000 monthly visitors but your campaigns only display to 50,000 of them, you’d still pay Sleeknote $255/month for the Core plan.

With OptinMonster, you’d only need the Growth plan at $49/month since you’re only charged for those 50,000 campaign views.

Want to add gamification features like Spin to Win or Quiz campaigns? You’ll need to upgrade to Core with Gamification, which starts at $76/month and increases based on your visitor count, too.

All Sleeknote plans include unlimited campaigns and domains, as well as phone, chat, and email support. While Sleeknote offers a 14-day free trial, they don’t provide refunds on paid plans, so you’ll want to be sure during your trial period.

Winner: OptinMonster

While Sleeknote provides solid features and unlimited domains, the higher starting price and traffic-based billing make OptinMonster the more cost-effective choice for most businesses.

• ✓ More affordable starting price ($7/month vs. Sleeknote’s $55/month)
• ✓ Fairer pricing model based on actual campaign views rather than total site traffic
• ✓ Valuable extras included free with every subscription (like the Done-For-You Campaign Setup)
• ✓ Risk-free 14-day money-back guarantee to test the full platform

OptinMonster vs Bloom: Campaign Customization

Your optin campaigns need to catch visitors’ attention and match your brand perfectly. The right customization tools make this easy, while the wrong ones can leave you stuck with generic-looking forms.

Thankfully, OptinMonster gives you complete control over how your campaigns look and feel.

You can start with one of our 700+ pre-designed templates, each one built and tested for maximum conversions. These templates cover every goal you might have, from growing your email list to reducing cart abandonment.

Don’t want to use a template? Start with a blank canvas and build exactly what you want.

We offer different types of campaigns to help you connect with visitors in the most effective way:

• Lightbox Popups – These appear in the center of the screen to grab attention for your most important offers.
• Floating Bars – Stick to the top or bottom of your page to keep important messages visible as visitors browse.
• Fullscreen Welcome Mats – Cover the entire screen when someone first visits to make a powerful first impression.
• Slide-in Scroll Boxes – Smoothly slide into view as visitors read, perfect for offering content upgrades.
• Inline Forms – Blend naturally within your content to convert already-engaged readers.
• Gamified Wheels – Transform lead generation into an interactive game with prize wheels that visitors love to spin.

Our drag-and-drop editor lets you build beautiful campaigns without touching any code. Just click what you want to change, and see your updates instantly.

Every campaign automatically adjusts to look perfect on all devices. You can use the real-time preview to see exactly how your design will appear on desktop, tablet, and mobile.

You can also make your campaigns more engaging with these features:

• Make your campaigns pop with exciting blocks, like videos to demonstrate products, countdown timers to create urgency, and eye-catching animations to grab attention.
• Break up your forms into easy steps. Start with a simple ‘Yes/No’ question, then show your form when they click ‘Yes.’
• Include subtle animated and sound MonsterEffects when your campaign appears, or when someone clicks a button. It’s amazing how these small touches can boost engagement.
• Let our AI-powered Smart Optimizations help you write high-converting campaign copy, even if you have no writing skills.
• Found a design combination you love? Save it as a custom block to use again later. No need to rebuild your favorite designs from scratch.
• Copy designs between different campaign views to maintain a consistent look.
• Add custom HTML, CSS, or JavaScript if you want to create something extra special.

With Bloom, you get a solid foundation for basic email optin forms, but we found that its design options focus on simplicity rather than flexibility.

The plugin includes about 100 pre-made templates, which is significantly fewer than OptinMonster’s library of 700+ conversion-optimized designs.

Bloom offers six campaign types: popups, fly-ins (what we call slide-ins), below-post forms, inline forms, locked content forms, and widgets.

While these cover basic needs, they’re all easily achievable with OptinMonster through different combinations of our campaign types and features.

For example, you can use content locking if you use our inline campaign type, and you can create widget-style forms by simply embedding our inline campaigns in your sidebar.

But Bloom stops there. One significant limitation is their lack of gamified spin-to-win wheels, which is a feature that’s proven to dramatically boost conversions.

When customizing these templates, you’ll work through a traditional WordPress-style menu system where you can:

• Change your form’s colors, like making your submit button match your brand.
• Adjust how your form looks with basic styling (like adding rounded corners or adjusting border thickness).
• Choose where to place an image on the campaign – left, right, or above your form.
• Set up simple form fields like name, email, and phone number.
• Add basic effects like fade-in animation.

All these changes happen through separate tabs in the editor. If you want to see how your form looks, you’ll need to click the preview button. There’s no real-time view of your changes, which can be highly inconvenient for users.

Winner: OptinMonster

OptinMonster takes the lead because it gives you more ways to create campaigns that convert:

• ✓ Flexible drag-and-drop editing with real-time preview, unlike Bloom’s tab-based menu system
• ✓ 7x more templates to choose from than Bloom’s 100 basic designs
• ✓ Create any type of campaign your business needs, not just optin forms
• ✓ Advanced features like multi-step forms, countdown timers, and gamified wheels that Bloom doesn’t offer

OptinMonster vs Bloom: Analytics & Testing

Making decisions based on gut feeling is risky business. You need clear data to know what’s working and what needs improvement. Let’s compare how OptinMonster and Bloom help you track and optimize your campaigns’ performance.

OptinMonster makes analytics and testing intuitive, even if you’ve never looked at marketing data before. Every time you log in, you’ll see a clear overview of:

• How many people saw your campaigns (impressions)
• How many took action (conversions)
• What percentage of visitors converted (conversion rates)
• Which campaigns are performing best
• Which pages have the best conversions

You can filter the data by website and date to focus on exactly what you want to analyze. Looking at last month’s performance for your store’s holiday campaign? Just a couple of clicks and you’ll have those numbers ready.

Other than that, you can dig deeper into any campaign’s analytics to uncover valuable insights. This is where you can see which pages convert best and track performance from the minute the campaign was launched, within the last 30 days, or other date ranges.

For online stores, our Revenue Attribution feature can show you exactly how much money each campaign makes.

This is important for any eCommerce business. After all, how can you make informed decisions if you can’t measure the direct impact on your bottom line?

Revenue Attribution lets you track sales impact, calculate ROI, and pinpoint your highest-performing lead generation strategies. No more guesswork, as you’ll know precisely which campaigns turn browsers into buyers.

Need more detailed insights? Our Google Analytics integration lets you dive even deeper into your campaign performance.

Next, we also have A/B testing tools that make it easy to experiment and improve your results. All you need to do is click ‘Create Split Test’ on any campaign and make your changes.

With OptinMonster’s A/B testing, you can experiment with any element of your campaigns:

• Headlines and message copy to find what resonates with your audience
• Images, videos, and other media that catch attention
• Button colors and text that drive more clicks
• Form fields and layouts that reduce friction
• Timing and trigger rules that hit the sweet spot
• Different targeting settings to reach the right people

OptinMonster will automatically show different versions to different visitors and track which one performs better. You can just create multiple variations and watch the real-time results roll in.

OptinMonster has allowed us to rapidly innovative our on-site engagements, greatly improving our customer experiences. The robust testing capabilities have helped us increase conversion rates +200%, resulting in tripled month over month growth of our email list.

Ben LoBue

Director of Ecommerce at Sportique

View Case Study

With Bloom, you get some basic analytics through your WordPress dashboard. The dedicated Stats page shows you essential metrics like total impressions, number of conversions, and conversion rates for each optin form.

Here’s what you can do with Bloom’s analytics:

• See the overall list growth statistics.
• Monitor each form’s basic performance.
• View historical growth trends in a simple graph.
• Identify your highest-performing pages.
• Check new signup numbers for the last 30 days or 12 months.

When it comes to A/B testing, Bloom’s process works like this: create a copy of your existing form, make your changes, and Bloom will split traffic between the variations.

Each version shows its conversion rate, helping you identify which performs better. Once you’re satisfied with the results, you can end the test and select the winning version.

Winner: OptinMonster

OptinMonster stands out with features like:

• ✓ Comprehensive analytics dashboard that’s easy to understand and use
• ✓ Easy-to-use A/B testing tools with unlimited variations
• ✓ Google Analytics integration for advanced tracking and custom reporting
• ✓ Built-in revenue tracking shows exactly how much money your campaigns make (not available in Bloom)

OptinMonster vs Bloom: Value for Money

You’ve seen how both tools compare in features and support. Now let’s talk about what matters to many businesses: the investment required and what you get in return.

OptinMonster’s pricing is uniquely fair and transparent. Unlike our competitors, who charge based on your total website traffic, we only count campaign pageviews, meaning you only pay for times when someone actually sees your campaign.

This can save you a lot of money, especially if you only want to show campaigns on specific pages.

For example, if your site gets 100,000 monthly visitors but you only show campaigns on your pricing page that gets 2,500 views, you’d only need our Basic subscription ($7/month).

Here’s what you’ll get with the Basic subscription:

• Perfect for getting started
• 1 site with 2,500 campaign views
• Unlimited campaigns and subscribers
• All basic campaign types
• 700+ templates
• Standard support

Upgrading to Plus ($19/month) will get you access to more advanced features:

• 2 sites with 10,000 campaign views
• Everything in Basic, plus:
• A/B testing for optimizing your campaigns
• Yes/No forms to boost engagement
• Full analytics reporting
• Device-based targeting
• Content locking feature

If you need more powerful conversion tools, our Pro subscription ($29/month) includes:

• 3 sites with 25,000 campaign views
• Everything in Plus, plus:
• Exit-Intent® Technology
• Mobile-specific campaigns
• Countdown timers
• Revenue attribution
• Priority support with live chat
• Advanced targeting rules

To unlock our most advanced features, the Growth subscription ($49/month) gives you:

• 5 sites with 100,000 campaign views
• Everything in Pro, plus:
• Coupon wheel campaigns
• Advanced eCommerce features
• Premium support
• Geo-location targeting
• AdBlock detection
• MonsterChains

Every subscription includes a 14-day money-back guarantee, so you can try OptinMonster risk-free even without a free trial. If you don’t see positive results within your first two weeks, we’ll refund your purchase. No questions asked.

Now, let’s look at what you’ll pay for Bloom. Instead of being available as a standalone tool, Bloom comes as part of an Elegant Themes membership.

You have four options:

Divi Plan ($7.42/month):

• Access to Bloom and other Elegant Themes products
• Unlimited website usage
• Basic support
• Divi theme and builder
• Monarch social sharing plugin

Divi Pro Plan ($23.08/month):

• Everything in the Divi plan
• VIP support
• Divi AI features
• Divi Cloud access

Lifetime Access ($249 one-time payment):

• All Elegant Themes products forever
• Unlimited website usage
• Lifetime updates and support
• One-time payment, no renewals

Lifetime + Pro Services (initial payment of $297, then $212 per year)

• Everything in the Lifetime plan
• Additional Pro features like Divi AI and Cloud
• VIP support
• Cancel Pro Services anytime while keeping lifetime access

Bloom’s pricing through Elegant Themes might seem attractive, especially with unlimited sites and lifetime options.

However, remember that you’re paying for an entire suite of WordPress tools, many of which you might not need if you’re just looking for a conversion optimization solution.

Better yet? If you want both a great WordPress theme and powerful conversion tools, here’s a smart way to maximize your investment:

• Get Divi’s basic plan ($89/year) for their excellent theme builder.
• Add OptinMonster Basic ($84/year) for conversion-optimized campaigns.
• Total: $173/year or just $14.42/month.

That’s incredible value when you consider Divi Pro alone costs $23.08/month. and includes Bloom’s limited campaign features. With our suggested combination, you’ll spend less while getting:

• Divi’s premium theme-building capabilities
• OptinMonster’s superior conversion tools
• The flexibility to upgrade either tool separately as needed
• Best-in-class features for both design AND conversions

Winner: OptinMonster

While Bloom might seem attractive as part of the Elegant Themes bundle, OptinMonster offers better value for businesses serious about conversion optimization.

You get exactly what you need without paying for extra tools you might never use:

• ✓ Fair pricing based only on campaign views, not total site traffic (Bloom charges based on your website’s total traffic, not specifically for how many times your Bloom campaigns were viewed)
• ✓ More features at each price point than Bloom offers
• ✓ Flexible subscriptions that grow with your business
• ✓ 14-day risk-free money-back guarantee