
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …

Do you want to learn how to get more email subscribers? Or maybe you’re wondering how to grow an email list from scratch? In my career as a digital marketer, I’ve certainly felt the frustration of seeing my number of subscribers stay stagnant. But luckily, it’s entirely possible to increase your email subscriber list. And …

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