Best Content Marketing Tips That Get Results https://optinmonster.com Fri, 19 Dec 2025 17:31:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://optinmonster.com/wp-content/uploads/2024/05/cropped-archie-1-32x32.png Best Content Marketing Tips That Get Results https://optinmonster.com 32 32 Google’s Top 10 SEO Ranking Factors You Need to Know in 2026 https://optinmonster.com/seo-ranking-factors/ https://optinmonster.com/seo-ranking-factors/#comments Wed, 17 Dec 2025 13:00:00 +0000 https://optinmonster.com/?p=116829 What Does It Really Mean to Rank in 2026? Google doesn’t just show “10 blue links” anymore. Search results now include AI Overviews, AI Mode, and other experiences that combine generative summaries with traditional web listings. These features are designed to help people find accurate and helpful information quickly while highlighting content that demonstrates real …

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TL;DR: Top 10 SEO Ranking Factors for 2026

1. Secure, crawlable website
2. Fast page speed (especially mobile)
3. Mobile-first design
4. Strong domain authority & clean URL structure
5. Helpful, optimized content (E-E-A-T aligned)
6. Solid technical SEO foundation
7. Positive user experience signals (RankBrain, engagement)
8. High-quality links (internal, backlinks, outbound)
9. Brand trust, reputation, and social proof
10. Verified business details (NAP, schema, reviews)

What Does It Really Mean to Rank in 2026?

Google doesn’t just show “10 blue links” anymore.

Search results now include AI Overviews, AI Mode, and other experiences that combine generative summaries with traditional web listings. These features are designed to help people find accurate and helpful information quickly while highlighting content that demonstrates real expertise and trust.

Google’s systems select content for these experiences based on how well it follows Google Search Essentials and E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness. The same fundamentals that help your pages rank in classic search also influence whether your content appears in AI-powered results.

If your website is technically sound, fast, and focused on providing clear and original information, it can perform well across both traditional and AI search experiences.

In this guide, you will learn the top 10 SEO ranking factors for 2026 and how to apply them to stay visible, credible, and competitive in a search environment shaped by AI.

Table of Contents:

Before we get into the details of each ranking factor, let’s take a quick look at the basics of search engine optimization ranking.

Stick around until the end of this article as we finally answer the question that plagues most beginner SEO learners: which is more important, pleasing Google or my audience?

Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO.

Understanding SEO, or “How Do I Rank Higher on Google?”

What Is SEO Ranking?

SEO ranking is a website’s position on search engine results pages (SERPs) for specific keywords or phrases. The higher a website ranks, the more likely it is to be seen, resulting in more clicks and traffic to the website.

Appearing in the top 3 results is excellent because your click-through rates skyrocket the closer you get to #1, as shown in the image provided by Backlinko below:

the-first-result-in-google-has-the-highest-organic-ctr

Appearing on the first page within the top 10 results is also useful. That’s because 95% of people never pass the first page.

Hence the famous joke in the Google SEO ranking world: where’s the best place to hide a dead body?

On page 2 of Google.

What Does Google Look for in SEO?

Google aims to “organize the world’s information and make it universally accessible and useful.” Delivering relevant search results is a huge part of that. Here’s how they work:

how google search rankings work

First, Google’s search bots (pieces of automated software called “spiders” or “crawlers”) crawl the web. Sounds creepy, we know. But all that means is they visit web pages.

Second, they add correctly optimized and crawlable pages to Google’s index and catalog them.

Third, when people search Google, it shows what it thinks are the most relevant results based on the search terms they enter (out of the trillions of pages in Google’s index).

Google has various deeply complex algorithms to decide which content gets displayed and in which order. But we’ll get into all that fun stuff later.

Once your page lands on the SERP, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.

How Do Google Search Rankings Work?

When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.

But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. It’s also about the quality of information.

According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

  • Purpose of the page
  • Content quality and amount
  • Website info and info about the content creator
  • Website reputation and content creator reputation
  • User interaction with the page (time on page, bounce rates, and so on)
  • Experience, Expertise, authority, and trustworthiness (E-E-A-T)

In just a moment, we’re going to explore that last one (E-E-A-T) in more detail because it has become very important.

For now, it’s enough to know that all the factors listed above go into Google’s algorithm and help to determine SEO ranking.

Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. The most relevant are shown first, with the rest shown over successive pages.

wordpress for beginners google search

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.

Before getting into two types of SEO, let’s explore the concept of expertise, authority, and trustworthiness in greater detail.

What Is E-E-A-T and Why Does It Matter?

In 2026, Google evaluates content quality through E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
This framework helps Google identify content that is accurate, useful, and created for people. It is also an important signal for visibility in AI Overviews and AI Mode.

What Each Element Means

Experience
Google looks for signs that the creator has real, firsthand experience with the topic.
For example, a reviewer who has personally used an SEO tool and includes screenshots or performance data shows clear experience.

Expertise
This refers to the author’s depth of knowledge. For technical, health, or financial content, professional expertise helps demonstrate reliability.
For example, a certified digital marketing strategist writing about analytics setup shows clear subject expertise.

Authoritativeness
Authority comes from being recognized as a trusted source by others. It is often earned through mentions, backlinks, or references from credible sites.
For example, when reputable SEO publications or conferences reference your work, Google views that as a sign of authority.

Trustworthiness
Trust is the foundation of E-E-A-T. Google weighs this most heavily when deciding what to rank.
Trust is built through clear sourcing, accurate information, and transparency about who created the content.

E-E-A-T is not a single ranking factor. Instead, Google’s systems use many signals to evaluate whether a page shows these qualities.
According to Google’s Helpful Content and Search Essentials documentation, pages that demonstrate strong E-E-A-T are more likely to appear in AI Overviews, featured snippets, and other enhanced results.

For topics that can affect people’s finances, health, or safety (called Your Money or Your Life, or YMYL), E-E-A-T signals are given extra weight to protect users from inaccurate or misleading content.

How to Strengthen E-E-A-T on Your Site

  1. Show real experience. Add original images, data, or examples from firsthand testing or use.
  2. Include detailed author bios. List qualifications, expertise areas, and links to professional profiles.
  3. Use structured data. Add Person, Article, and Review schema to make author and topic information clear to Google.
  4. Cite credible sources. Link to original research, official reports, or authoritative studies.
  5. Display trust signals. Show reviews, accurate business details, and clear contact information.
  6. Keep information current. Update content regularly to reflect the latest data or guidelines.
  7. Be transparent. Include visible publication and review dates, and explain how your content is created or reviewed.

E-E-A-T and AI Overviews

Content that clearly demonstrates trust and originality has a better chance of appearing in AI Overviews.
Google’s AI systems choose supporting links from pages that meet key criteria:

  • The page is crawlable and indexable.
  • The content is accurate and written for people.
  • Structured data matches what is visible on the page.

Tip: Begin each article with a short, factual summary that answers the main question. Concise, clear introductions help your content appear in AI Overviews.

Example: Turning E-E-A-T into Practice

FactorWeak ExampleStrong Example
Experience“SEO tools can help you rank higher.”“After testing five SEO tools for 30 days, Semrush provided the fastest keyword data.”
Expertise“Experts recommend HTTPS.”“As a Google-certified web analyst, I have completed 200+ HTTPS migrations.”
AuthorityNo external mentions.Quoted by Search Engine Journal and linked by SEO Roundtable.
TrustNo author bio or references.Includes author credentials, last updated date, and citations to Google documentation.

What is On-Page SEO and Off-Page SEO?

on page and off page seo

Two terms you’ll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO.

On-page SEO refers to factors on your own website that you can optimize, such as the underlying code and the content.

Off-page SEO refers to actions taken outside your site to affect your site’s trustworthiness and authority by building the right inbound links and social signals.

Both types are included in the top SEO ranking factors. Before we hit our top 10 ranking factors, let’s make sure we’re all on the same page about monitoring and tracking ranking.

How To Monitor Search Engine Rankings

Before improving your SEO ranking, you’ll need to know your starting point.

There are a couple of ways to find this. First, search Google using the terms you think your customers will use. Use an incognito or private window in your browser so Google’s personalization doesn’t skew the results. See where your content appears.

monitor your search engine rankings

However, this is impractical for larger sites with hundreds of pages, so you’ll likely want an SEO tool to help you out.

For example, with Semrush, you can type your domain into the search box, wait for the report to run, and see the top organic keywords you’re ranking for. Or, use their keyword position tracking tool to track the exact keywords you’re trying to SEO rank for.

semrush-shows-google-search-engine-ranking

But Semrush is just one of your many options. Check out our guide for some other keyword research tools.

Now let’s look in detail at the top SEO ranking factors and how to go about mastering Google search engine optimization ranking. After all, SEO is mostly about getting that #1 spot, specifically on Google.

Top 10 Current SEO Ranking Factors for Google

1. A Secure and Accessible Website

Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s crawlers can easily reach and crawl.

In other words, Google has to be able to visit the URL and look at the page content to understand what that page is about. To help the bots out, you’ll need the following:

  • A website created with a well-coded website builder
  • A robots.txt file that tells Google where it can and can’t look for your site information
  • A sitemap that lists all your pages

If you’re running a WordPress site, you can set up a sitemap via All in One SEO. If not, then you can use an online sitemap generator.

use-sitemaps-to-improve-crawl---seo-ranking-factors

HTTPS isn’t a Google ranking factors in deciding whether or not to index a page, but Google’s own John Mueller has tweeted that it’s a “light-weight ranking factor” and that “having HTTPS is great for users.” We at OptinMonster agree.

seo ranking factors include site security

If you still need to enable SSL security on your website, get to it.

2. Page Speed (Including Mobile Page Speed)

Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users’ web experience, and fast-loading web pages will do that.

Google announced a search engine algorithm update focused on mobile page speed that started affecting sites in July 2018. It could be penalized if your site doesn’t load fast on mobile devices.

Use Google’s PageSpeed Insight tool to see how your site stacks up.

PageSpeed Insight - SEO Ranking Factors

And, if you’re using WordPress, check out these tips for speeding up a WordPress site from WPBeginner.

But the best idea is to start using Google Search Console (if you’re not already). This has an entire section dedicated to updating you on your site’s performance, including speed.

For a more in-depth overview, check out this guide on how to use Google Search Console to improve your SEO.

3. Mobile Friendliness

While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.

mobile usage statistics 2019

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first rather than sites geared to desktop computers. If your site is mobile-optimized, you can avoid getting needlessly under-ranked.

Many of the SEO ranking factors we’ll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people land on your site.

Things to look at include whether you:

  • Have a responsive site that automatically resizes to fit the device
  • Use large fonts for easy readability on a small screen
  • Include accessible menus so your site is easy to navigate
  • Ensure that ads don’t hide essential content

Get more tips on mobile-friendly design to improve Google search ranking in our guide to improving your mobile conversion rate.

If you have the team, the time, and the energy, you should explore Google AMP (accelerated mobile pages). The upside is that your pages load nearly instantly from mobile devices. There have also been rumors that Google ranks sites built with AMP more highly than others.

The downside is that you need to make another version of your site following AMP’s guidelines. Then, you need to maintain everything. As you can imagine, this can be a time-intensive project.

But whether you decide to try Google AMP or not, you still need to be sure that your site is 100% optimized for mobile devices.

4. Domain Age, URL, and Authority

Did you know that nearly 60% of the sites with a top ten Google search ranking are three or more years old? Data from an Ahrefs study of two million pages suggests fewer sites than a year old achieve that ranking.

So if you’ve had your site for a while and have optimized it using the tips in this article, that’s already an advantage.

ahrefs-shows-how-age-matches-google-search-engine-rankings

In some cases, the domain name matters. Though Google has penalized exact-match domains (those where the target keyword is in the URL), that penalty is generally for spammy sites with thin content.

Research from Moz shows that exact-match domains deemed relevant, valuable, and high-quality can see a ranking boost because of it. However, if you already have an established website, you don’t need to go looking for an exact-match domain for your business.

What is the best route for choosing your domain? Focus on a URL that reflects your business and optimize the heck out of it instead!

When it comes to SEO ranking factors, authority matters. As you’ll see, that’s usually a combination of great content (see the next tip) and off-page SEO signals like inbound links and social shares. And thanks to E-E-A-T, it can also include the authority of the content’s creator.

Moz has codified this into metrics called page authority and domain authority scores, both ranked from 0 to 100, which tell you how likely a particular page or domain is to rank in organic search results.

Related ContentDomain Authority: What It Is and How to Improve Yours

You can check domain authority or page authority with Open Site Explorer. Just plug your URL into the onsite search box, and you’ll get a report showing domain authority, page authority, established links, and new links.

opensiteexplorer-can-help-track-domain-authority

We’ll look more at linking practices to improve SEO ranking in tip #8.

5. Optimized Content

We’ve discussed content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while).

Now let’s dig down and see what optimizing content for SEO really means.

As our keyword research guide said, Google’s search algorithm relies on keywords. These are the words and phrases searchers use when seeking information. They’re also the words and phrases describing your site’s topics.

Ideally, those will match up. That’s why it’s so important to use keywords in your content.

One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. And if you have similar content, tell Google which one should be ranked as most authoritative using canonical URLs.

But one of the biggest questions we get at OptinMonster is about how to use LSI keywords to optimize content. So let’s start there.

Understanding LSI Keywords and SEO Ranking

SEO isn’t just about the main keyword. It’s also important to include terms related to the main terms people are searching for. These are called LSI (latent semantic indexing) keywords. They provide a kind of online word association to help Google know which results to show.

For example, using the right LSI keywords will tell Google that when searchers type in “mini,” your page is relevant to the car rather than the skirt, and vice versa.

lsi keywords seo ranking factor

It’s worth noting that as more people search by voice, content optimization includes optimizing for questions and natural language searches. That means some LSI keywords will be longer because people speak differently than they type.

Think about it: Let’s say you own a restaurant. And half of your customers type the phrase “best restaurant near me.” But then people also search for “what’s the best restaurant in Montreal” when searching by voice.

Even though both questions are targeting the same thing, Google’s results may show up differently. Using LSI keywords would be one way of making sure your restaurant ranks for both sets of questions. The more help you can give to Google to understand your content, the more likely your page SEO rank will increase in your niche.

Here’s an important point, though: keyword stuffing is outlawed because it will result in poor-quality web pages and will hurt your SEO ranking.

So make sure that once you’ve targeted your keyword, you’re only including it (and your LSI keywords) in an organic and natural way.

Understanding Search Intent for Content Optimization

Search intent is also important when optimizing content. That means understanding what people are really looking for when they type in search keywords.

For example, let’s say you’ve identified “Florida real estate” as a keyword you want to rank for. You might think that writing content for people looking for real estate in Florida is a good idea. But if the people searching for that term also include realtors looking to sell in Florida, your content won’t meet their needs, and your page won’t rank.

Through a series of low click-through rates and high bounce rates (which we’ll discuss more in a moment), Google will pick up on the fact that your content isn’t matching their user’s search intent.

Sometimes, it’s clear what people are looking for. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. And if they use the word “buy,” they want to make a purchase.

The keywords they use will change depending on whether they want to:

  • Find a particular website (navigational)
  • Get the answer to a question (informational)
  • Research information before making a purchase (investigational)
  • Make a purchase (transactional)

Well-optimized business sites will include content for each of those search types.

So how do you make sure your keyword matches user intent? Go straight to the source!

Open a Google search in your in-private browser and type in your keyword. See which results are currently ranking and determine whether or not your content would be a good fit. If not, you need to restart your keyword research. If so, take this opportunity to see why certain pages are ranking.

You can do a competitive analysis of the top 10 results in the SERP to see how you can make your content even better! Then you can fully optimize your content by making it an improvement over the current search results.

Do you still need clarification? Learn more about keyword ranking, LSI keywords, and keyword intent.

Is Content Length an SEO Ranking Factor?

In a word, yes. Google wants content to be quality and have some length to it. While writing more words to stretch out the size is never advisable, if a subject calls for depth, give it depth.

The research suggests that content over 2000 words gets more top ten positions in Google search engine rankings.

serp-iq content length

This isn’t a rule set in stone, and there are certainly some exceptions. But as a general rule of thumb, your content should be around the 2k word mark or more if you really want to be competitive on the SERP.

Longer content attracts more links and shares too, which are two other important SEO ranking signals we’ll cover shortly.

SEO Ranking Factors: Answer Boxes or the “Zero Position”

Google’s increasingly delivering answers via answer boxes is another aspect of optimizing for better search engine rankings. Here’s what an answer box looks like:

search-engine-ranking-factors-optinmonster-example

Our experience suggests that optimizing for answer boxes means:

  • Answering questions
  • Including the questions as headings with properly formatted title tags (more about that in the next tip)
  • Ensuring that the answers are correct, relevant, and not too long
  • Targeting content to keywords that already have answer boxes
  • Adding lists or tables

There is one downside to the coveted “zero position” however:

It sometimes hinders people from clicking through to your site.

Since people get the answer to their questions directly, they may have no reason to continue to the content. That means you may have 100,000 people see your slot in the answer box, but only 10,000 actually click through to the article.

But let’s be honest: getting that zero position rocks because it means Google thinks highly of your content (which is always flattering), you’ll get way more brand recognition, and you’ll also end up with more traffic than you would have.

Plus, if you don’t get that spot, someone else will.

Using Video to Improve SEO Ranking

Our roundup of video marketing stats shows that:

  • People are watching videos across all age groups
  • Some 79% of people would rather watch a video than read a blog post
  • People use video to help them make purchase decisions (remember those transactional searches?)

The bottom line? Start to include videos in your content strategy. Video gets read, shared, and linked, providing plenty of signals to amplify your search ranking.

6. Technical SEO

We said earlier that getting the code right is one aspect of optimizing content for better SEO rankings. This can be intimidating, especially if you’re more of a wordsmith and less of a “techie.”

Here are some of the aspects you can control even if you’re not a coder:

  • Add keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search
  • Use header tags to show content hierarchy starting with your title at h1 and then use h2 or h3 for subheads
  • Create a meta description that both entices readers and includes your keyword phrase
  • Keep those meta descriptions short and catchy at around 160 characters
  • Use keyword phrases in image alt tags to show how those images are relevant to the main content
  • Include alt tags also help visually impaired people enjoy your site with screenreaders
  • Use schema markup to tell Google what kind of content you’re producing

You can easily set all of this up with a plugin like All in One SEO; it’s the best WordPress SEO plugin on the market.

AIOSEO Home Page

With All in One SEO, you can set a focus key phrase and additional key phrases, and the TruSEO on-page analysis will score how well your pages and posts are optimized. Plus, it gives you an actionable checklist you can use to make improvements.

The on-page SEO checklist also includes a smart meta tag generator to easily set your metadata, such as SEO titles and meta descriptions with dynamic fields like current year, month, custom fields, author info, and more.

Other powerful All in One SEO features include schema markup, smart XML sitemaps, robots.txt editor, SEO health check, and more.

7. User Experience (RankBrain)

Google’s been using artificial intelligence to better rank web pages for a while. It calls that signal RankBrain. This includes other signals that affect your search engine ranking. These include:

  • Click-through rate: the percentage of people who click to visit your site after an entry comes up in search results
  • Bounce rate (especially pogo-sticking): the number of people who click on your page and quickly go back to the search results
  • Dwell time: how long visitors stay on your site after they’ve arrived
rankbrain-is-one-of-the-seo-ranking-factors-search-engine-land

If people land on your site, don’t like it, and bounce away, then Google will think it’s irrelevant to their needs. If enough people do this, you might find your site more difficult to rank higher in search results.

This indicates that your content needs to match the searcher’s intent. You should go back and target a more effective keyword.

In contrast, if people click through to your web page and stick around for a while, that tells Google your content is relevant to their search.

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking.

As we said at the start, the web is built on links. So, naturally, links are a crucial SEO ranking signal. There are three kinds of links to think about:

  • Inbound links
  • Outbound links
  • Internal links

All three are typically tied to a descriptive anchor text.

Google uses inbound links to help determine your content’s authority and relevance.

The best-case scenario is where an authoritative site includes a relevant link to yours in a piece of their content. So, if the Content Marketing Institute has a link to your content marketing resource, that’ll be perceived better than if a random person with a low-quality site links to it.

You’ve likely heard inbound links referred to as “backlinks.” You aim to get as many highly authoritative sites to link back to you. That also means you want to have very few inbound links from low-quality domains.

You can find your inbound links using a tool like Semrush.

At the same time, you want to show that you’re creating quality content for your visitors. That involves using outbound links by linking to relevant, authoritative sites in your niche.

So does that mean you should give out tons of outbound links to boost your authority? Absolutely not.

All it means is that as you’re doing research, you should only pull from reliable sources with high domain authority. To be honest, for your users’ sake, you should probably be doing this anyway to ensure you provide the most value.

Finally, linking to your own content can tie pages together for both Google and your visitors, making each page more valuable. If you have an authoritative page with a link to another page on your site, that helps your visitors find the other page and pass on some authority.

This helps that second page boost its search engine ranking.

As you create new content, build a solid web of internal links so your pages can support one another. Also, don’t forget what we said at the start of this section:

All three types of links are tied to descriptive anchor text.

When you add a link to a piece of text in your content, that text should describe where the link is headed!

You can use All in One SEO’s Link Assistant addon to speed up the internal linking process. It will automatically generate a link report for your site that gives you insight into the following:

  • Linking opportunities: Suggestions of relevant pages you can link to and anchor text you can use.
  • Orphaned posts: All of the pages/posts on your site with no internal links.
aioseo link assistant report

You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post.

Related ResourceSee The Ultimate Guide to SEO Link Building to learn the tricks & techniques the experts are using to build quality links.

9. Social Signals

When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine ranking.

social-network-activity-by-site-rank-

Google’s official word is that social shares are not a direct SEO ranking factors. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.

Still, there’s no denying that the highest-ranking pages in Google search results usually have a lot of shares. Though this is probably due to a few related factors:

  • More social shares generate more traffic to the page itself
  • More shares also make your content more likely to build backlinks

Because of that, getting more social shares does help your search engine rankings, if only indirectly.

Not only do you need to have a social media presence yourself, but you need to make it easy to share your content and amplify those social signals. We have some great tips for doing this in our guest blogging guide and guide to growing your email list with social media.

We also highly recommend using a plugin like Smash Balloon:

Smash Balloon

Smash Balloon lets you easily display your Twitter, Facebook, and Instagram feed directly on your site. Or, if you want to be more aggressive, OptinMonster recently created a popup campaign that is designed to grow your social media following:

Social Media Marketing Template

This little campaign packs quite the punch when it comes to growing your brand on social media.

10. Real Business Information

This last tip is important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.

om-google-my-business

So it’s important to look after areas like:

  • NAP (name, address, phone number)
  • Business listings on Google My Business and Facebook
  • Reviews on both those sites and relevant directories like Yelp and others
  • The right local search terms

That’s it! Now you know the essential SEO ranking factors. For more helpful information, check out our other SEO and content marketing guides:

And you’ll want to check out these SEO statistics to help you boost traffic to your site.

Exclusive Bonus Download the SEO Ranking Factors Cheat Sheet to boost your search rankings quickly.

But let’s wrap up by discussing the question in every new SEO-er’s and webmaster’s mind.

Should You Strive To Please Your Audience or To Please Google?

This is really what the essence of SEO comes down to. Is the goal to make content that Google can easily read and rank, or is it to make content that your users will enjoy?

Unfortunately, the answer is much less climactic than you’d probably like: it’s both.

Asking which of these two aspects is more important is like asking which side of a pair of scissors is the sharpest. Both parts of SEO need to be perfectly in place to rank well.

You should never sacrifice your user’s experience (UX) to make Google happy. Doing so will only annoy your audience, which will, ironically, get you penalized by Google!

Besides, you should keep in mind that while ranking on Google can help launch your business to the next level, Google will never be your paying customer. Your readers, on the other hand, might put money in your pocket.

So if you want to get the best SEO advice ever, here it is:

Create awesome content that your users will love. Then, with equal energy, optimize that content to help Google understand why your audience loves it so much. But always, no matter what, begin with your user in mind.

The multi-billion-dollar SEO industry simply boils down to that. ☝️

Finally, as awesome as your SEO may be, it certainly isn’t the only Google ranking factor you should consider.

Once that organic traffic lands on your page, you need to convert them. OptinMonster is the world’s #1 conversion optimization kit that helps you drive more traffic, grow your email list, and boost revenue.

So what are you waiting for? Join thousands of clever digital marketers by joining OptinMonster today!

FAQs:

1. What are the top SEO ranking factors in 2026?
The most important factors are site security, page speed, mobile optimization, domain authority, high-quality content, technical SEO, user experience, links, brand trust, and accurate business information.

2. Is content still the #1 ranking factor?
Yes. Google prioritizes helpful, original, and people-first content that demonstrates E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). Without strong content, technical tweaks won’t get you far.

3. How important is mobile SEO in 2026?
Critical. With Google’s mobile-first indexing, your site must be responsive, fast-loading, and easy to navigate on phones to rank well.

4. Do backlinks still matter for SEO?
Absolutely. High-quality, relevant backlinks remain a major trust signal, but they must be earned naturally. Internal links and outbound references also strengthen context.

5. How does Google’s AI (SGE and AI Overviews) affect SEO?
Ranking is no longer just about “page one.” AI Overviews and SGE highlight content that’s trusted, easy to read, and answers searchers’ questions directly. Following SEO best practices helps your site appear in these formats.

6. Can social signals improve rankings?
Indirectly. While social media activity isn’t a direct ranking factor, a strong brand reputation and active community can boost trust, engagement, and visibility — all of which support SEO.

7. Does domain age still matter?
Older domains tend to have more authority, but what matters most is the quality of your content and backlinks. A newer site can still outrank older ones with the right SEO strategy.

8. How do I optimize for user experience (UX) in SEO?
Focus on fast load times, clear site navigation, mobile usability, accessible design, and content that satisfies the searcher’s intent. Google measures signals like bounce rate, dwell time, and engagement.

9. What role does schema markup play in SEO?
Structured data helps Google understand your content and makes your site eligible for rich results (reviews, FAQs, product info). This boosts visibility in both traditional and AI search results.

10. What’s the best way to future-proof my SEO?
Stick to the fundamentals: publish people-first content, ensure technical health, build trust signals, and keep user experience at the center. SEO evolves, but these principles stay consistent.

The post Google’s Top 10 SEO Ranking Factors You Need to Know in 2026 appeared first on OptinMonster.]]>
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What Is Guest Posting & How Can It Grow Your Brand & Revenue in 2026 https://optinmonster.com/ultimate-guide-to-guest-blogging-strategy/ https://optinmonster.com/ultimate-guide-to-guest-blogging-strategy/#comments Mon, 15 Dec 2025 14:00:00 +0000 https://optinmonster.com/?p=115878 If you’re serious about growing your brand, building backlinks, and driving qualified traffic, guest posting is still one of the most powerful (and underutilized) strategies in digital marketing. With AI content everywhere and Google cracking down on low-quality links, it is fair to ask whether guest blogging still works in 2026. The short answer is …

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TL;DR

Guest posting means publishing content on trusted websites in your niche to reach new audiences, build authority, earn backlinks, and drive qualified referral traffic back to your site.

The biggest benefits of guest posting include increased brand visibility, stronger SEO through high-quality backlinks, referral traffic that converts, and long-term credibility in your industry.

Successful guest posting starts with clear goals. Whether you want traffic, backlinks, leads, or authority will determine which sites you target, what topics you pitch, and how you structure your author bio.

Finding the right sites matters more than volume. Focus on relevant blogs with engaged audiences and solid authority, not sites that accept anyone willing to submit a post.

Personalized outreach beats templates. Building relationships, understanding the site’s audience, and pitching tailored ideas dramatically improves acceptance rates.

High-quality content is non-negotiable. Guest posts should match the host site’s tone, provide original insights, and be useful enough that the publisher is proud to feature them.

Your author bio is where results compound. Linking to a targeted landing page or lead magnet with a clear CTA turns guest post traffic into subscribers and customers.

Promotion and tracking are essential. Promoting guest posts and tracking performance with UTM links, GA4, and conversion tools helps you identify which placements actually drive ROI.

If you’re serious about growing your brand, building backlinks, and driving qualified traffic, guest posting is still one of the most powerful (and underutilized) strategies in digital marketing.

With AI content everywhere and Google cracking down on low-quality links, it is fair to ask whether guest blogging still works in 2026. The short answer is yes if you do it right.

When focused on quality, relevance, and real value, guest blogging remains one of the best ways to grow visibility, build authority, and reach new audiences. This step-by-step guide shows you how to make it work today.

Note: Throughout this article, the terms ‘guest posting’ and ‘guest blogging’ are used interchangeably, as they convey the same meaning.

What Is Guest Posting and Why It Is Still Effective

Guest posting is when you write and publish an article on someone else’s blog or website, typically in your industry or niche. It’s a way to share your expertise with a new audience, build backlinks to your own site, and grow your authority as a content creator or business.

By writing guest posts on blogs, you can improve on the following:

  • Content Marketing: Guest posting helps website owners meet their content needs, addressing a major content marketing challenge.

Remember, the success of guest posting largely depends on the quality and relevance of the content, as well as the reputation of both the guest blogger and the host site.

Related Content Ultimate List of Blogging Statistics and Facts

How Guest Posting Works in Practice

Here’s the step-by-step tutorial you need to follow to do guest posting successfully:

  1. Know Your Goals
  2. Find Guest Posting Opportunities
  3. Guest Post Outreach
  4. Choose a Winning Guest Post Idea
  5. Submit Your Pitch
  6. Write Great Content
  7. Work That Bio
  8. Be Responsive
  9. Promote Your Content
  10. Write More Guest Posts
  11. Track Success

Step 1. Know Your Goals

Like every other marketing strategy, a successful guest blogging strategy starts with knowing your goals. After all, you have to know where you’re headed if you ever expect to get there.

The typical goals for a guest blogging strategy align with the benefits described earlier. They include:

  • Driving traffic to a specific landing page (or to your site in general) to get more leads and sales
  • Building awareness of your brand, products, and services
  • Improving SEO by attracting inbound links
  • Positioning yourself as an expert so you can be cited more often and get speaking engagements
  • Increasing email subscriber numbers or your social media audience

It’s essential to have a goal in mind so you can frame your author bio appropriately and ensure that your links deliver what you’ve promised. It’s the best way to build trust with the new audience you’re attracting.

Step 2. Find Guest Posting Opportunities

TL;DR: Use search operators, social media, and backlink tools to discover high-authority blogs that accept relevant guest posts.

Before you write a guest blog, you’ll have to find a site that accepts guest authors and is actively looking for content. Beyond that, you’ll need to ensure that posting on the site will help you meet your goals.

How to Find a Site That Accepts Guest Posts

There are lots of ways to find sites that are happy to accept guest posts.

For example, you can use Google to find sites that accept guest posts on the topics you want to write about. Some sample search queries include:

  • [topic keyword phrase] + “write for us”
  • [topic keyword phrase] + “guest article”
  • [topic keyword phrase] + “become a contributor”
write for us google search helps with guest blogging strategy

These queries should direct you to a blog’s guest post guidelines page, guest post submission page, or actual guest pieces from other contributors.

See this list of search queries from Optimize Smart for even more suggestions.

You can also use similar queries on Twitter. Just type “guest post” or “guest article” into the search box, and you’ll see a list of tweets showing guest posts.

twitter guest post search is a part of guest blogging strategy

Whether you’re using Google, Twitter, or another search source, make a note of the guest blogging sites. You’ll need those later when it’s time to see if the opportunity is right for you.

You can also find guest posting opportunities by checking out where your competitors are guest posting. Most guest bloggers will share their posts to enhance their reputation. When you follow competitors on social media or subscribe to their email newsletter, you’ll likely see links to their guest posts.

Another way to find this information is to see where their inbound links are coming from. To do this, log in to Semrush (Ahrefs is also a good alternative), and go to Backlink Analytics. Type the URL of the competitor site you want to check into the search box. Then select the Backlinks tab.

When you get the report, you’ll be able to see the actual backlinks, the anchor text, the referring domains, and more. Look for the dropdown menu that says Ref. page platform and change the platform to Blog. This will narrow the results down to blog sites, and some of these backlinks may be from guest posts.

Semrush's dashboard for Backlink Analytics

This information will help you find more sites that accept guest posts. For more information on using Semrush for guest blogging research, see their article on How to Guest Post for SEO

Other places to find guest posting opportunities for your guest blogging strategy include:

  • Alltop, which lists the top guest posting sites in almost every niche
  • Lists of sites that accept guest posts, like this one
  • Checking out where the most prolific bloggers in your niche are guest posting

How to Assess Guest Blogging Opportunities

Finding the sites is only one part of the equation. You also have to figure out if those sites are worth your while and will help you meet your goals. Most importantly, you should choose sites that aren’t spammy. Publishing on spammy sites can hurt your guest blogging SEO.

Here are some areas to assess. Pick one of the sites you identified above to get started.

Domain Authority

First, use Moz’s Link Explorer to check the domain authority for the site you’re considering. This tactic tells you if the site is well-regarded online. It’ll also give you an idea of whether guest blogging on that site will provide good value in terms of links and referral traffic. Here’s a domain authority report for the Content Marketing Institute as an example.

Screenshot of Moz's Link Explorer Dashboard, which shows the site's domain authority score.

The higher the number (on a scale of 0 to 100), the better.

There’s no clear benchmark for what is a “good” domain authority score. The average will vary based on industry and the size of your niche. But as you’re comparing potential sites to guest post for, it’s a smart idea to prioritize the ones with the highest domain authority.

You must create an account to use Moz’s Link Explorer. The free account allows a limited number of searches per month. Pricing for Moz Pro starts at $99 per month

Follower and Subscriber Count

You should also check for the brand’s email subscriber and social follower numbers. Most site owners publish these if they’re big enough, and it’ll give you an idea of the size of the potential audience you could reach.

cmi subscriber numbers

If social follower numbers aren’t on the site, check out their social media profiles yourself and see if the website owners have an audience, and whether they actively promote all content published on their site (including guest content). If you look back over a month’s worth of content, you’ll see whether they regularly post links to blog posts.

Screenshot of OptinMonster's X profile. It shows that OptinMonster regularly shares their blog posts on X.

Blog Content

Next, look at the content of the website’s blog. See if the content published is a match for the topics you want to write about. Don’t worry if comment numbers are low; that’s true of many sites these days. And even if the number of social shares isn’t impressive, a site that reaches your ideal target audience can still help you meet your goals.

Check out the author bios at the end of guest posts, to make sure you’ll be able to get appropriate credit and send readers back to your site, as in the example below from the OptinMonster blog.

om guest blogging seo - bio example

We’ll look at how to create a great guest blogging bio later in this guide.

Step 3. Guest Post Outreach

TL;DR: Build real relationships before pitching — engage with the blog’s content and community first to stand out.

Before you approach site owners to suggest a guest post (known as “pitching”), you’ll need to form a connection with them.

Don’t be fooled by all these guest blog post pitch templates you see online. For most site owners, cold pitches won’t work unless the content is stellar.

In fact, many website owners are so tired of irrelevant pitches and poor quality content that they’ll only take guest content from people they already know, like, and trust. Here’s how you can become one of those people.

First, get to know their site and the type of content they publish by following them on social media, where many people share their content, or by subscribing to their site in Feedly, so you get updated whenever there’s something new.

Read the content consistently for a few weeks, or longer, so you understand what matters to them and their audience. If they list their top-performing or featured content on their site, check that out, too. For example, anyone visiting WPBeginner can easily see what kind of content is most popular by looking at the sidebar:

wpbeginner guest posting topic ideas

Connect with site owners on social media, so you can tag them when you share their site content. Share anything you really love and include a comment so it’s not just a plain link.

Comment on their blogs, sign up for their email marketing newsletter, and respond to their emails.

The point is to build a relationship with the site owner. Don’t fake it; they’ll figure it out and you won’t achieve your goals.

Step 4. Choose a Winning Guest Post Idea

TL;DR: Research what’s already popular on your target blog and pitch a fresh, high-value angle that aligns with their audience.

Once you have a good understanding of your target site, and what matters to the site owner, it’s time to find a topic to pitch.

You should already know what’s popular on the site. Now, think about how you can add value by:

  • Responding to what’s on the site
  • Providing additional information on a popular topic
  • Writing something new on a topic that’s likely to be popular with the audience

When you’re ready to narrow your choice, Buzzsumo is a great tool to use. With Buzzsumo, you can search for the most shared content on a specific site, within your industry, or within a general topic.

buzzsumo cmi most shared

You can use these results to discover what blog topics readers are likely to share. When more readers share your guest post, your brand will get more reach.

If you find a topic that’s widely shared, and relevant to a site, but hasn’t yet been published on your target site, that’s a good topic to kick off your guest blogging strategy.

Buzzsumo has a 30-day free trial. After that, pricing starts at $199 per month.

Looking for an edge when choosing your topic? Research shows that in-depth content, posts that use proprietary research, and posts that share experiences and life hacks tend to be popular.

Important note: Before pitching a guest blog topic, make sure the site doesn’t already have a post about it. If the blog has a search bar, search for a few related keywords to see what posts they already have. You can also use the Google operator site: xyz.com to search for results within that website. While you want to create posts similar to the site’s most popular content, you shouldn’t pitch specific topics that have already been covered.

One last thing: if the site has guest post guidelines for pitching and writing, read them. If you don’t, website owners might just reject your pitch before even reading it.

Step 5. Submit Your Pitch

TL;DR: Personalize your email, lead with a strong headline, and explain exactly how your content will benefit their readers.

For a successful guest blogging strategy, it’s important to avoid generic guest posting pitches. If you’ve done your homework as we suggested earlier, you’ll be able to craft a winning pitch that’s personal to each site owner with very little effort.

The first rule is to keep the pitch short and to the point. Site owners, especially those with authoritative sites, get a LOT of pitches, so don’t waste their time.

Second, use their name – most site owners won’t read pitches from people who can’t be bothered to research this basic contact detail.

Third, include the post title. In fact, some successful pitches use this in the email subject line and as a secondary heading within the body of the email.

Your Buzzsumo results also give you a snapshot of popular headlines. Use this as a starting point for coming up with your own, and nail the right headline with this list of headline tools. If the person you’re pitching loves your title, you’re halfway to a successful pitch.

Next, describe the post briefly. Say what it will cover in a couple of sentences or a few bullet points.

Say how this piece of content will help their readers. Since by now you’re familiar with their existing content, this will be easy to do.

Finally, show why you’re the right person to write the post. Note, this isn’t a resume; just hit a couple of high points.

Here’s one example of how this would work.

new annotated letter small arrow

Remember, this is not a guest posting template. Craft your own unique pitch for the site you want to reach, using your own natural tone and language.

Step 6. Write Great Content

TL;DR: Match the host blog’s tone and format, include helpful internal/external links, and optimize for both SEO and user experience.

If your pitch is accepted, the next thing to do is write your guest post. Especially if it’s the first time you’re writing for a site, you want to make it better than your best.

Craft a Stellar Headline

Start by taking a look at the headline in your pitch again. Even if the site owner loved it, it won’t hurt to come up with some alternatives. Some of the best headlines:

  • Include the benefit for the reader
  • Use action words
  • Tap into emotion

We use headlines like those on the OptinMonster blog, and our readers love them! Here’s a guide to writing great headlines to help you nail yours.

Research Keyword Phrases

Website owners will love it if your guest content ranks well in search engines and drives organic traffic to their site. So, just like you’d do for your own content, carry out some keyword research to find a couple of core phrases you can use to optimize it.

Good keyword usage (not stuffing) shows search engines that content is relevant, which helps searchers find it – and you. Read our full keyword research guide for help with this.

Ideally, your guest post will have a great link profile, which helps with SEO and building authority. That means you should include relevant internal and external links in the guest post you’re writing.

Within the content, link to great content from the site you’re writing for, and useful resources on external sites. This helps give the content a good link profile, which is also good for SEO and building authority.

Make sure you follow any linking guidelines set out by site owners. As you’ll see when we get to the bio section, some limit links.

Include Images

Finding images can be a hassle, so unless site owners prefer to do this themselves, help them out by including or suggesting relevant images for your guest post. These will underline your main points and break up the text to make it easier for readers to scan. Use our guide to free image sites to help get high-quality images for your guest blogging strategy.

Format the Post Correctly

Finally, format the post so it matches others on the site. Note how they use subheadings, capitalization, bold text, lists, etc. The less work you leave for site owners to do, the happier they’ll be to keep working with you. Some sites provide guest post guidelines for guest post writers, in which case, all you need to do is follow them.

Step 7. Work That Bio

TL;DR: Use your author bio to drive traffic and leads by linking to a landing page with a clear CTA and optional lead magnet.

The bio is the payoff for the hard work you’ve invested in your guest blogging strategy. That’s because it’s where you get to link back to your own site and resources. Options commonly offered include:

  • A single link to your home page
  • A link to any page/resource on your site
  • A link to your site plus a social media link
  • A couple of web and social media links

There are even a few site owners who put no restrictions on links in the bio, though that’s not very common. In most cases, you’ll be able to link to a URL of your choice plus a social link.

How to Use Your Bio for Lead Generation

If you get the choice, consider improving lead generation by linking to a landing page with a lead magnet, so you get signups from people who already like the content you’ve written and want to learn more. Here’s an example of that guest blogging strategy from Adam Connell on Blog Boost Traffic:

adam connell lead magnet in bio - guest blog post examples

OptinMonster is a great way to deliver your lead magnet. Follow our guide to creating your first campaign, then visit the Success tab in the OptinMonster campaign builder. You can deliver the lead magnet immediately via a success theme or a link, and can also send it by email.

Screenshot of the Click button action tools in the campaign builder.

Whether you’re linking to a landing page or not, include a clear call to action (CTA) so readers know what to do next. A typical guest posting CTA can ask readers to:

  • Visit your site
  • Download a free resource
  • Follow you on social media

OptinMonster’s Referrer Detection feature is another useful way to capitalize on traffic resulting from your guest blogging strategy. It allows you to show specific campaigns to people coming from a particular site, without needing to create a whole landing page.

Follow our instructions for creating your first campaign, then go to Display Rules » Current URL path » exactly matches. Add the URL of your guest post.

Screenshot of OptinMonster's Display Rules. It shows dropdown menus for "current URL path" and "exactly matches." Then a text box to enter the URL for guest blog post

You’ll be able to track the success of your campaign in OptinMonster’s conversion analytics dashboard.

Another approach to the bio is to define your target audience. Say who you work with and how you can help them, as in the example from Cate Scolnik below:

cate scolnik bio

If you can, add UTM parameters so you can check the success of each guest blog in Google Analytics. That’ll tell you which sites are really working to meet your goals. You’ll be able to track the traffic coming from different sites within your GA4 dashboard.

Google Analytics Traffic Acquisition feature in GA4

If you have a WordPress site and want an easier way to track UTM links, try MonsterInsights.

MonsterInsights brings the power of Google Analytics to your WordPress dashboard with an easy-to-use interface. That’ll save you time and stress.

MonsterInsights starts at just $99.50 a year, and there’s a 14-day money-back guarantee.

Try MonsterInsights today!

Finally, there’s no rule that your guest posting bio has to be identical on every site. Don’t be afraid to change your bio depending on your goals. Here’s one bio for a travel site:

shh travel bio

And here it is customized for a productivity site:

shh productivity bio

Step 8. Be Responsive

We’re going to keep this next guest blogging strategy tip short and sweet: keep an eye on the comment section and respond to comments and mentions of your post.

Why? Not just because it’s good manners, although that’s a good reason. Being responsive is how you make connections with your new audience, which can help you meet some of your strategic goals.

Blog owners will also be happy if you’re responsive, making it more likely they’ll be receptive to new pitches, or will suggest ways you can contribute further. This moves you even closer to achieving your goals for your guest blogging strategy.

If the blog owner allows it, subscribe to comments on your guest post, so you’ll get an email alert when anyone comments. You can also track mentions and shares of the post via a Google alert.

Step 9. Promote Your Content

TL;DR: Amplify your guest post through email, social, and repurposing — more traffic means more authority and ROI.

Content promotion is a key part of your guest blogging strategy so more people read your content and follow it back to your site. The site owner will be happy to benefit from increased traffic, too.

You can promote guest posting content via the same channels you use to promote your own content. For example, you can inform subscribers about your guest blog in your email marketing newsletter. You can even include links to your best posts in any drip email campaigns you have scheduled.

You should also share your content on social media. If you’re promoting content via Buffer or another social scheduling platform, add your guest post links to your queue. Remember, not everyone will see your social media post the first time, so reshare your guest posts several times.

Wherever you share your guest posts, encourage your subscribers and followers to visit, comment, and share. Some will be happy to oblige.

Finally, link to and mention your guest blog content whenever it makes sense, both in posts on your own blog and on other guest posts, which brings us to the next point:

Step 10. Write More Guest Posts

While one guest post will help you achieve some goals, for real success you need to keep writing more. With a good guest blogging strategy, more is more, as long as you can maintain high-quality guest articles.

The more posts you write, the more online presence you’ll have, and the more people will see you as an authority. That leads to more invitations to write and participate in events, more organic traffic to your site, and more leads and sales.

Of course, if you’re writing a lot of guest posts, you’ll need a way to keep track of them. That’s why it makes sense to have a guest posting calendar.

An easy way to do this is to create a new calendar in Google Calendar and add the titles and due dates of any guest blogging commitments.

If you’re writing for a few publications regularly, use color-coding to have an easy visual guide to what’s coming up for which sites. You can even note when posts are scheduled to be live, so you can kick social media promotion into high gear.

Other tools for tracking your blogging commitments include Asana and CoSchedule.

Step 11. Track Success

TL;DR: Use UTM links, Google Analytics, and OptinMonster’s conversion data to measure which guest posts drive real results.

If you want to know if your guest blogging strategy is working, you’ll need to measure success. This means using some of the tools mentioned earlier in this guide.

For example, if you want to see if your content is bringing in more leads, track traffic to your landing page with Google Analytics, and use OptinMonster’s conversion analytics to assess the success of your marketing campaigns.

track conversions from your guest posting strategy

Search Buzzsumo as described earlier to see if your guest content is being shared on social media. Buzzsumo also lets you set up an author search so you can track all your guest content from one place. To do this use author: [your author name] in the search box.

buzzsumo author search

Use Semrush as described earlier to see how your guest content ranks for target keywords and if you’re getting new inbound links and related traffic from your guest posts.

Lastly, remember to follow up with the blog owner or editor. Thank them for the chance to contribute and ask if they have any feedback or potential opportunities for future collaborations.

How OptinMonster Uses Guest Posting to Grow Traffic and Trust

Here’s how we’ve used guest posting to expand our reach, generate leads, and earn authority-building backlinks from top industry blogs.

Where We’ve Guest Blogged

Our content team and contributors have published guest posts on:

  • WPBeginner – One of the largest free WordPress resources online
  • Blogging Wizard – A go-to platform for content creators and marketers
  • WPForms Blog – A trusted source for WordPress tips and lead generation tactics

Each of these placements was strategic, targeting high-authority sites with engaged audiences that overlap with our core customer base.

What Guest Blogging Has Delivered

From these placements and others, we’ve seen real, measurable results:

MetricPerformance Impact
Referral TrafficUp to 12% lift in targeted traffic during campaign weeks
Email Signups18–25% conversion rate on linked lead magnets
SEO ValueHigh-quality backlinks improved rankings for key conversion-focused pages
Brand MentionsBoosted brand recall in WordPress and marketing communities

For example, our WPForms guest post on list-building tactics consistently drives traffic to our own list-building templates with an average time on page of 3.7 minutes.

Why It Works

We follow the same process we outline in this guide:

  • Personalized outreach (not generic pitch blasts)
  • Highly relevant, high-value content tailored to each audience
  • Clear CTAs with lead magnets customized to the guest post topic
  • Post-publish promotion to maximize visibility

And because we track every campaign using UTM parameters and OptinMonster’s Referrer Detection, we know exactly which placements convert and which ones to scale.

FAQ – Guest Posting

1. What is the best way to track guest post ROI?

Use UTM parameters for every link you include in a guest post, and monitor results in Google Analytics. For deeper insights, tools like MonsterInsights can help track referral traffic, conversions, and time on site from each guest post.

2. Can guest blogging hurt SEO if done wrong?

Yes, if you’re posting on low-quality or spammy sites, it can negatively affect your SEO. Avoid sites with low domain authority or excessive outbound links. Google has warned against manipulative link schemes, so focus on value, not volume.

3. How do I choose the best sites to guest post on?

Look for blogs that:

  • Serve your target audience
  • Have engaged readers (comments, shares)
  • Offer followed links in bio or content
  • Have DA 40+ (check with Moz, Semrush, Ahrefs)

4. What should I include in a guest author bio?

Your bio should:

  • Clearly explain who you are and what you do
  • Link to a custom landing page or lead magnet
  • Include a call to action
  • Optionally link to one social media profile

5. Is guest posting still effective in 2025?

Absolutely. Guest blogging remains one of the most trusted strategies for earning backlinksbuilding brand awareness, and generating leads especially when combined with lead capture tools like OptinMonster.

6. What is a Guest Blog Post?

A guest post is an article or piece of content written by someone who is not a regular contributor to a website or blog. Instead, the content is contributed by an external writer, often aiming to promote a particular message or brand.

That’s it. By following this guest posting guide, you’ll be ready to become a successful guest blogger.

Guest posting stands out as a tried-and-true strategy to boost brand visibility, establish authority, and foster meaningful industry connections.

But remember, the success of your guest blogging efforts is often tied to the tools you use to convert that newfound traffic into loyal subscribers or customers.

If you’re looking to supercharge these conversions, consider OptinMonster.

optinmonster homepage

With its intuitive design and powerful features, it’s no wonder many successful bloggers and marketers trust OptinMonster to optimize their guest blog returns.

As you venture into the world of guest blogging, ensure you’re equipped with the best tools to maximize your efforts. Happy blogging!

Get started with OptinMonster today!

Related Resources:

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7 Best Editing Software for Instagram Reels (Free and Paid) https://optinmonster.com/best-instagram-video-editing-tools/ https://optinmonster.com/best-instagram-video-editing-tools/#comments Sun, 14 Dec 2025 13:00:00 +0000 https://optinmonster.com/?p=136400 🥇 Best Overall 🎬 Best Free 💻 Best Pro InShot – simple, fast, AI captions + effects CapCut – free, AI-powered, trending templates (⚠️ pricing/ToS changes) Final Cut Pro – Mac/iPad, advanced AI object tracking, pro tools With Instagram reels rapidly becoming an essential part of generating leads on social media, it has now become …

The post 7 Best Editing Software for Instagram Reels (Free and Paid) appeared first on OptinMonster.]]>
🥇 Best Overall🎬 Best Free💻 Best Pro
InShot – simple, fast, AI captions + effectsCapCut – free, AI-powered, trending templates (⚠ pricing/ToS changes)Final Cut Pro – Mac/iPad, advanced AI object tracking, pro tools

With Instagram reels rapidly becoming an essential part of generating leads on social media, it has now become crucial to have the best editing software for Instagram Reels to make your content pop.

Over the past few months, I’ve tested numerous editing apps to find the best ones for creating high-quality reels. 

In this article, I’ll share my insights and experiences with the seven best editing software for Instagram reels, detailing how I shortlisted each product and my experiences using it.

Here’s a table summarizing the best editing software for Instagram reels:

ToolBest ForKey FeaturesPricing
InShotAll-around editing with ease of useAI captions, beat sync, filters, fast exportsFree w/ watermark, Pro $4.99/mo or $29.99/yr
CapCutBest free AI-powered editorAuto-captioning, script-to-video, trending templatesFree; Pro $19.99/mo (regional variations)
Final Cut ProProfessional creators on Mac/iPadAI object tracking, multi-cam editing, advanced color gradingMac: $299 one-time; iPad: $4.99/mo or $49/yr
SpliceMobile users who want advanced audio + multi-layer controlAI audio cleanup, smart trimming, large sound libraryFree version; Premium from $4.99/mo
VN Video EditorFree advanced control without subscriptionsSmart cut detection, multi-layer timelines, pro-style transitionsCompletely free
KineMasterPrecision editing on mobileAI background removal, auto-subtitles, multiple layersFree w/ watermark; Premium $7.99/mo or $51.99/yr
Adobe Premiere RushExisting Adobe users (⚠ discontinued for new)Cloud sync, templates, cross-device editingFree limited; $19.99/mo (ending Sept 2025)

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Best Editing Software for Instagram Reels

1. InShot

Homepage for Inshot, a video editing tool for Instagram

InShot has stayed one of the most popular Instagram Reels editors thanks to its simple, user-friendly interface and fast exporting. It’s great for quick trims, adding text overlays, and layering music but in 2025, InShot has leveled up with a range of AI-powered tools.

In addition to auto-captions, background removal, and beat syncing, InShot now includes AI visual effects like sky replacement, the “giant effect,” and advanced cutout tools. These features give creators more creative freedom and allow for cinematic-looking edits without needing pro software.

When I tested it, I found InShot ideal for turning raw clips into polished Reels in just a few minutes. It’s especially strong if you want simple edits that still look professional. The free version does come with a watermark, and some of the pro tools are locked behind a subscription, but overall it’s one of the best value-for-money editors on the market.

ProsCons
Very beginner-friendly interface
AI captions, background removal, and beat sync
New AI effects (sky replacement, giant effect, cutout)
Wide variety of filters, transitions, and text overlays
Fast export for social media formats
Free version has a watermark
Advanced features require Pro
Less precise than pro-level editors like Final Cut Pro

Pricing:

  • Free with watermark
  • $4.99/month or $29.99/year

2. CapCut

Homepage for Capcut, a free video editing tool for Instagram

CapCut has exploded in popularity as one of the most powerful free editing apps for Instagram Reels and TikToks. In 2025, it’s packed with AI features like auto-captioning, background removal, script-to-video generation, and smart editing templates synced with trending audio. These tools make it easy to create viral-ready content fast.

But there are some important updates you should know before making CapCut your primary tool:

  • CapCut Pro Pricing: The Pro subscription now costs $19.99/month in many regions, up from earlier $7.99–$9.99 tiers. Free cloud storage has been removed, and storage now requires a paid add-on (e.g. 10GB at $0.99/month, 100GB at $4.99/month).
  • Content Rights Concerns: CapCut’s new Terms of Service grant ByteDance broad rights over your content (including visuals, voice, and likeness), even if you delete your account. This has raised red flags for creators doing commercial or client work.
  • Regulatory Issues: CapCut was briefly banned in the U.S. in 2025 alongside TikTok, then reinstated, but ByteDance is now developing a separate “CapCut US” version to comply with regulations. This could result in feature differences between U.S. and international users.
  • Competition from Instagram: Meta is testing its own editing app, Instagram Edits, which directly rivals CapCut by offering templates, creative tools, and insights without leaving Instagram.

Despite these risks, CapCut remains one of the most feature-rich free editors available, especially for creators who want AI-powered shortcuts and access to trending templates. Just be mindful of the pricing changes and terms before relying on it for professional projects.

ProsCons
Wide range of AI tools (auto-captions, script-to-video, background removal)
Huge library of trending templates and audio
Free version still offers strong functionality
Fast, intuitive editing interface
Pro plan now more expensive ($19.99/mo in many regions)
Cloud storage no longer free
Content rights concerns in updated Terms of Service
Uncertain long-term availability due to regulatory issues

Pricing:

  • Free version available
  • CapCut Pro: $19.99/month (regional variations)

⚠ Note: If you use CapCut for client or commercial work, read the Terms carefully before uploading sensitive content.

3. Final Cut Pro

Homepage for Final Cut Pro, one of the best video editing tools for Instagram

Final Cut Pro remains Apple’s flagship editing tool, offering professional-grade precision and advanced features that make it ideal for serious creators. Apple has enhanced both the Mac and iPad versions with AI tools like object tracking, smart reframing, auto reframing, and scene cut detection, which are especially useful for repurposing videos into vertical formats like Reels.

On Mac, you get the full power of a desktop editor with blazing-fast rendering (especially on Apple Silicon), multi-cam editing, and advanced color grading. It’s a one-time purchase, but the learning curve and upfront cost are higher.

On iPad, Final Cut Pro feels surprisingly robust. The touch interface is intuitive for quick edits, and the AI tools make trimming and reframing almost effortless. While it doesn’t match the full feature set of the Mac version, it’s an excellent option for creators who want pro editing tools on the go at a much lower price point.

ProsCons
Professional-grade editing with AI object tracking and reframing
Optimized performance on Mac (M1/M2 chips)
Intuitive iPad interface with AI scene detection
Flexible pricing: one-time on Mac, affordable subscription on iPad
Steeper learning curve for beginners
Interface is less polished than competitors
Limited customer support since it’s a free app

Pricing:

  • Mac: $299 one-time purchase
  • iPad: $4.99/month or $49/year

4. Splice

Homepage Splice, a video editing tool for Instagram

Splice continues to be a favorite for creators who want multi-layer editing on mobile without the steep learning curve of pro desktop tools. Splice has added AI-powered audio cleanup and smart trimming, which really helps when you’re working with background noise or need to cut clips quickly.

During my tests, I loved the app’s intuitive design and the extensive music and sound effects library. It’s easy to line up audio with visuals, and the multi-track editing makes your Reels feel more dynamic. The downside is that Splice can lag when handling longer or more complex videos, and the subscription cost is higher than many competitors.

ProsCons
Multi-layer editing for more creative control
AI audio cleanup and smart trimming save time
Large music and sound effects library
Clean, intuitive interface
Occasional lag with longer projects
Premium subscription is pricey compared to others

Pricing:
Free version available
Starts at $4.99/month

5. VN Video Editor

Homepage for VN, a free Instagram video editing tool

VN Video Editor has held its ground as one of the best free options for creators who want more advanced control without paying for a subscription. VN has introduced AI-assisted tools like smart cut detection and a keyframe assistant, which help speed up editing while keeping pro-level flexibility.

When I tested it, I found VN excellent for multi-layer timelines, detailed trimming, and complex transitions. It feels closer to a desktop editor than most free apps. That said, the learning curve is steeper compared to simpler tools like InShot, and the interface isn’t as polished as CapCut. But for those willing to spend a little more time learning, it’s hard to beat VN’s value.

ProsCons
Completely free with no watermark
AI smart cut detection and keyframe assistant
Multi-layer editing for advanced storytelling
Pro-style results without the cost
Steeper learning curve for beginners
Interface is less polished than competitors
Limited customer support since it’s a free app

Pricing:
Completely free

6. KineMaster

Homepage for Kinemaster, an Instagram video editing tool

KineMaster continues to be a powerful all-in-one mobile editor, offering a wide range of professional features right on your phone. It has added AI-powered background removal and auto subtitles, making it easier to produce Reels that are polished and accessible without needing extra apps.

When I tested KineMaster, I liked how precise the timeline editing felt, especially with multiple layers of video, text, and audio. The effects and transitions are plentiful, and it’s flexible enough for creators who want more control than apps like InShot provide. However, the free version adds a watermark, and the premium plan is now one of the pricier options among mobile editors.

ProsCons
AI background removal and auto subtitles
Full-featured editing with multiple layers
Wide range of effects and transitions
Great for creators who want precision edits on mobile
Free version includes a watermark
Premium plan is more expensive than competitors
Can feel overwhelming for beginners

Pricing:
Free with watermark
$7.99/month or $51.99/year for premium

7. Adobe Premiere Rush

Homepage for Adobe Premiere rush, one of the best video editing tools for Instagram

Adobe Premiere Rush used to be a strong option for creators who wanted cross-device editing and simple workflows connected to Creative Cloud. It offered handy templates, solid transitions, and even some AI-powered tools like motion graphics templates.

But here’s the big update: Adobe has announced that Premiere Rush is being discontinued. As of September 30, 2025, new users will no longer be able to download Rush, and premium subscriptions will stop renewing. Current users can keep using it on existing devices until September 2026, but no new features or long-term support will be added.

That means while Rush still works if you already have it installed, it’s not a great choice for new creators looking to invest in an editor. Adobe is steering users toward Premiere on iPhone (for mobile) and Premiere Pro (for desktop) instead. If you’re just starting, tools like CapCut or InShot are better future-proof alternatives.

ProsCons
Seamless integration with Adobe Creative Cloud
Desktop + mobile editing workflow
Simple templates and transitions
Being discontinued in 2025
No new updates or major AI features planned
Steeper learning curve compared to other mobile apps

Pricing:

  • Free limited version still available for existing users
  • $19.99/month as standalone (until Sept 30, 2025, after which renewals stop)

⚠ Note: Premiere Rush will no longer be available for new downloads after September 2025. Existing users should export their projects and consider migrating to Adobe Premiere Pro, Premiere on iPhone, or other alternatives.

How To Choose the Best Editing Software for Instagram Reels

The following are the must-have features in Instagram Reels editing tools that you are looking for:

  • Aspect Ratio: Instagram Reels have a unique vertical format. The ideal tool should allow you to easily adjust the aspect ratio to 9:16, ensuring your content fills the entire screen without any black bars on the sides.
  • Cover Photo: An engaging cover photo is crucial as it’s the first thing viewers see. The right tool should let you create or edit a captivating cover photo that reflects the essence of your Reel and encourages users to click.
  • Original Audio: The ability to add your own voiceover or original audio gives your Reels a personal touch. Look for tools that offer high-quality audio recording features.
  • Sound Effects: Sound effects can significantly enhance the entertainment value of your Reels. Tools with a sound effects library give you the creative flexibility to add more engagement to your content.
  • Seamless Transitions: Smooth and creative transitions are key to keeping viewers engaged. Tools with a variety of transition options can help your Reels flow more naturally.
  • Trending Audio: Music is at the heart of many viral Reels. Editing tools that provide access to trending audio tracks or integrate with the Instagram music library can be crucial for creating content that resonates with current trends.
  • Tag People and Hashtags: Tools that allow you to tag people and add relevant hashtags directly can enhance discoverability and engagement.
  • Metrics and Analytics: Understanding how your Reels perform is essential. Tools with built-in analytics can provide insights into viewer behavior, helping you refine your strategy.
  • Hands-Free and Countdown Features: For creators who film themselves, hands-free recording and countdown timers are invaluable for ease of use.
  • Influencer Collaboration: Tools that facilitate easy collaborations with influencers can add variety to your Reels content.

Instagram Reels Hacks and Bonus Tips

  • Understand the Instagram Reel Algorithm: Using relevant hashtags and understanding the Instagram Reels algorithm is crucial to maximize visibility and engagement on the platform.
  • Consistency is Key: Regularly posting Reels can significantly increase your visibility and engagement on Instagram. Consistency helps in building a loyal audience and keeps your brand top-of-mind.
  • Experiment with Diverse Content: Feel free to experiment with different types of content in your Reels. Whether it’s behind-the-scenes footage, tutorials, product showcases, or entertaining challenges, diversifying your content can help you discover what truly resonates with your audience. Pay attention to the metrics and feedback to refine your approach.

How to Convert Instagram Followers

Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.

The only question that remains is, “How?”

Now, we’re going to answer that question with the following tool:

OptinMonster Homepage

OptinMonster is the best lead generation software on the market. So you might be wondering how it will help you convert your Instagram followers into customers.

This happens in a few easy steps.

First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.

By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.

The goal of these campaigns is to get users to “opt-into” your offers. This could be for:

  • Signing up for a newsletter
  • Joining a webinar
  • Downloading a coupon
  • Making a purchase
  • And much more…

But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.

That’s because OptinMonster gives you 700+ pre-made templates to choose from:

optinmonster templates

These templates are fully-response and look great across devices.

Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.

That’s because OptinMonster uses a codeless drag-and-drop visual editor:

OptinMonster's drag-and-drop builder

At this point, though, you might be wondering:

“How will any of this help convert my followers from Instagram?”

One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:

Referrer Detection.

This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.

In this case, that would mean targeting people who came from your Instagram account:

Instagram targeting by UTMs-min

Notice how the message is totally tailored to someone coming from their Instagram account.

By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

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Frequently Asked Questions

What is the best free video editing app for Instagram Reels?

CapCut is a top choice for free editing. It offers a comprehensive suite of features, including filters, transitions, and music integration, all without watermarks.

Can I edit Instagram Reels on my desktop?

Yes, tools like Adobe Premiere Rush and Final Cut Pro provide desktop editing capabilities, allowing for more advanced editing features and better control over your content.

Which app is best for beginners editing Instagram videos?

InShot is highly recommended for beginners due to its intuitive interface and user-friendly features, making video editing straightforward and accessible.

Do these apps support the 9:16 aspect ratio?

Absolutely. Most Instagram-focused video editors, including CapCutInShot, and VN Video Editor, support the 9:16 vertical video format, which is ideal for Reels and Stories.

How do I add music to Instagram Reels using editing apps?

Apps like SpliceKineMaster, and CapCut allow you to add music by importing tracks or using their built-in libraries, enabling you to sync audio seamlessly with your video content.

Do any of these tools remove watermarks for free?

CapCut and VN Video Editor offer free versions without watermarks. However, apps like InShot and KineMaster require a paid upgrade to remove watermarks from exported videos.

We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:

These articles will have even more information on how you can take your Instagram marketing strategy to the next level.

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Ultimate List of Blogging Statistics and Facts (Updated for 2026) https://optinmonster.com/blogging-statistics/ https://optinmonster.com/blogging-statistics/#comments Fri, 12 Dec 2025 14:00:00 +0000 https://optinmonster.com/?p=135676 If you want to start a blog that makes money, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Let’s dive right in! Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some …

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TL;DR:

Blogging is still thriving in 2026, with over 600 million blogs worldwide and more than 7.5 million posts published daily. The average post takes about 4 hours to write and runs 1,416 words, yet readers only spend 52 seconds on it. Despite the competition, blogs remain a powerful tool — businesses that blog see 2x more email traffic, marketers who prioritize blogging are 13x more likely to get positive ROI, and 71% of B2B buyers rely on blog content during their journey.

If you want to start a blog that makes money, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue.

Let’s dive right in!

Ultimate List of Blogging Statistics and Facts

We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

General Blogging Statistics

  1. 7.5 million blog posts are published every day.
  2. More than 409 million people view over 20 billion pages each month on WordPress.com.
  3. On average, it takes about 4 hours to write a blog post.
  4. The average reader spends 52 seconds reading a blog post.
  5. There are approximately 600 million blogs in the world in 2023.
  6. The average blog post length is 1,416 words in 2023.
  7. Only 14% of bloggers write blog content that’s 2,000+ words in length.
  8. 44% of bloggers publish new content between three to six times monthly.
  9. 65% of content marketers say they have a documented content strategy.
  10. 71% of B2B buyers consume blog content during their buyer journey.
  11. A blog increases your chances of ranking higher in search by 434%.
  12. 61% of Americans spend 3X more time-consuming blog content than emails.
  13. Blog posts with 6-13 word long headlines tend to drive more traffic.
  14. Odd-numbered headlines perform better than their even-numbered counterparts.

Blogging SEO Stats

  1. Only 38% of bloggers are updating older articles.
  2. 34% of bloggers say that updating content produces strong results.
  3. Around 5% of bloggers don’t have access to analytics.
  4. Titles with 6-13 words attract the highest and most consistent amount of traffic.
  5. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  6. 72% of online marketers describe content creation as their most effective SEO tactic.

Want more SEO statistics? We got you covered.

Blogging Traffic Stats

  1. Businesses that blog experience twice as much email traffic as businesses who don’t.
  2. Having a hyphen or colon in the headline increased click-through rates by 9%.
  3. Making your headline 6-8 words can increase your CTR by 21%.
  4. Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
  5. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Guest Blogging Statistics

  1. 60% of blogs write 1-5 guest posts per month.
  2. 3% of blogs write over 100 guest posts per month.
  3. Only 6% of bloggers publish the majority of their original content as guest posts.
  4. 62.96% of readers perceive blogs with multiple authors to be more credible.
  5. 79% of editors say guest content is too promotional.
  6. Guest content is in higher demand in the summer months of June, July, and August.

Travel Blogging Statistics

  1. 59% of travel bloggers run more than one travel blog.
  2. Over 80% of travel planning is done through the internet and is growing.
  3. 33% of US travelers use travel blogs for travel advice.
  4. The majority of travel blogs are between 1-4 years old.
  5. Most travel blogs use publication and sponsored posts as one of the main income sources.
  6. The average travel blogger will charge an average of $200 per sponsored post.
  7. 94% of travel blogs sell advertising.
  8. Most travel blog’s traffic mainly stems from non-brand search with direct traffic a distant second.

Blogging Growth Stats

  1. The number of bloggers in the USA is expected to grow to 31.7 million in 2020.
  2. There are more than 500 million blogs that exist in 2019.
  3. Tumblr has more than 440 million blogs.
  4. WordPress has about 60 million blogs.
  5. Blogging has grown by 12% since 2015.
  6. At this moment, there are roughly 1.9 billion web pages. Judging by the growth rate, we will be hitting 2 billion in less than a year.
  7. The average blog post is 1151 words, that’s a 42% increase in the last 5 years.

Social Media Blogging Statistics

  1. 66% of marketers reported using blogs in their social media content in 2017.
  2. 59% of people will share an article without reading it first, or ever.
  3. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
  4. 95.9% of bloggers promote their blog posts via social media.
  5. Tumblr had 456.1 million blog accounts as of January 2019.
  6. 69% of bloggers say they use social share buttons.

Blogging With Visuals and Videos Stats

  1. Articles with images get 94% more views as opposed to those with no visuals.
  2. 71% of bloggers report using visuals as part of their marketing strategy.
  3. Using photos of real people instead of stock photos can result in a 35% conversion increase.
  4. 43% of consumers increasingly want video content from marketers.
  5. 19% of bloggers are now including video in their typical posts.
  6. 45% of bloggers who add audio to their posts such as podcast see better results.
  7. Video content is 50 times more likely to drive organic search traffic than plain text.
  8. 32% of marketers say visual images are the most important form of content for their businesses.

Blogging Statistics for Marketers

  1. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
  2. 61% of the most effective B2B content marketers meet with their content team daily or weekly.
  3. 64% of B2B marketers outsource blog copywriting.
  4. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023.
  5. 60% of marketers have a documented personalization strategy.
  6. 57% of marketers say they’ve gained customers specifically through blogging.
  7. 53% of marketers say blogging is their top content marketing priority.
  8. B2B marketers who have blogs get 67% more leads than those who don’t.
  9. Around 60% of marketer will reuse blog content 2-3 times.
  10. 60% of B2B marketers struggle with creating engaging content.

How To Ensure Your Blog Stays Relevant

The blogging industry has become extremely saturated. Ever since the first bloggers shared their success stories publicly, more and more people are getting into the industry.

As a result, competition has gotten higher, and surviving as a blog these days has become increasingly difficult. If you’re not putting in the effort, you’re more than likely going to fail.

But there’s one very important thing you can do that most thriving blogs are doing today. That’s to create “evergreen content”, which is essentially content that doesn’t have an expiry date. People can look back at it in years from now and still find it useful.

It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that content that gets touched up like this is an excellent way to boost SEO.

Related Content13 Best Blog Sites: Which Is Right For You?

Blogging Predictions

So, now that you know this information, what do you do with it?

It’s difficult to know the answer to that unless we first look at where blogging is going, and if it’s still worth putting time and energy into your blogging efforts.

Like Bitcoin, we could be seeing blogging’s peak at the moment, and one day we could wake up to a huge crash.

But as the blogging statistics show, it doesn’t seem like it’s going anywhere anytime soon. It’s still totally relevant in 2026 and is steadily rising.

It might be hard to determine exactly how many blogs there are out there at any given moment. The blog marketing stats say about 600 million, although that number also includes inactive sites, which may affect the accuracy of the statistic.

Also, not all platforms choose to share their data publicly.

And although it may be hard to accurately gauge how many blogs there are, one thing’s for sure: At this rate, we will be celebrating 1 billion blogs in no time!

Let’s see what the future holds.

Frequently Asked Questions

1. How many blogs are there in 2026?

There are over 600 million blogs worldwide, with more than 7.5 million posts published daily.

2. Is blogging still worth it in 2026?

Yes. Businesses that blog generate 2x more email traffic, and marketers who prioritize blogging are 13x more likely to achieve positive ROI. Blogging remains a reliable channel for lead generation and brand growth.

3. How long does it take to write a blog post?

On average, it takes about 4 hours to write a blog post, and the typical length is around 1,416 words.

4. How long do readers spend on a blog post?

The average reader spends only 52 seconds on a blog post, which means strong headlines, scannable formatting, and visuals are key to holding attention.

5. What type of blog content performs best?

Blog posts with 6–13 word headlines, odd numbers in titles, and strong visuals (images or videos) consistently outperform plain-text posts. Adding video makes content 50x more likely to drive organic search traffic.

6. Do B2B buyers still read blogs?

Yes — 71% of B2B buyers read blog content during their journey, making blogs a critical part of the decision-making process.

Sources (aka, “Everything We Went Through so You Didn’t Have To!” ? )
HubSpot | SEO Tribunal | TopRank | Content Marketing Institute | IsItWP | Jeff Bullas | Marketing Experiments | Social Media Examiner | Statista | Travel Memo | Professional Travel Bloggers Association | Referral Rock | SEJ | Junto | Orbit Media | Impact | Tech Client | ConversionXL | WordPressNeil Patel | Red Website Design | Growth Badger | Hosting Tribunal  | Tech Jury

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130+ Blog Ideas: The Ultimate List of Blog Post Ideas for Every Niche https://optinmonster.com/50-blog-post-ideas-that-you-can-write-about-today/ https://optinmonster.com/50-blog-post-ideas-that-you-can-write-about-today/#comments Tue, 09 Dec 2025 14:00:00 +0000 https://optinmonster.com/?p=80218 Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content. Sure, you can do search engine keyword research …

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Generating consistent and engaging blog ideas can be challenging.

If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content.

Sure, you can do search engine keyword research and browse other popular blogs. But sometimes, writer’s block still hits.

The quest to discover what to blog about is a universal challenge, but fear not! This comprehensive guide is here to fuel your creativity with a plethora of blogging ideas.

From exploring diverse blog topic ideas to diving deep into niche-specific blogging topics, I’ve got you covered.

Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration.

Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain.

Because this is a very long list of blog post ideas, I have it broken down into blog topics. Feel free to use the links below to jump to a particular topic:

Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional

Are you ready to write your next blog post? Let’s dive into our 130+ blog ideas.

✍ Get More Readers & Subscribers with OptinMonster!

Coming up with blog post ideas is just the first step—but are you turning your blog traffic into loyal subscribers? With OptinMonster, you can grow your audience by capturing leads with high-converting popups, slide-ins, and smart opt-in forms.

✅ Convert blog readers into email subscribers
✅ Show targeted content upgrades to boost engagement
✅ Reduce bounce rates with exit-intent opt-ins

💡 Pro Tip: Use OptinMonster’s content lockers to offer exclusive bonus content in exchange for an email signup!

🎯 Start growing your blog audience today! Try OptinMonster Now →

Exclusive Download the Blog Post Ideas Cheat Sheet to make content creation a breeze!

Business Blog Ideas

If your target audience is business owners, managers, and entrepreneurs, here are a few ideas for new content for your blog:

  1. The Future of Remote Work: Pros and Cons.
  2. Startup Success Stories: Lessons to Learn.
  3. Navigating Business Ethics in the Modern World.
  4. The Role of AI in Streamlining Business Operations.
  5. Strategies for Effective Team Building and Leadership.
  6. The Evolution of eCommerce: Trends to Watch.
  7. Building a Sustainable Business: Eco-friendly Practices.

Finance Blog Ideas

Here are a few of our favorite blog ideas for money-management websites:

  1. Personal Finance Tips for Millennials.
  2. The Rise of Cryptocurrencies: What You Need to Know.
  3. Investment Strategies for a Post-COVID World.
  4. Understanding the Basics of Stock Market Investing.
  5. The Importance of Financial Literacy in Schools.
  6. Navigating the World of Online Banking.
  7. Retirement Planning: Starting Early vs. Starting Late.

Technology Blog Ideas

It’s easy to get overwhelmed when deciding which tech topics to write about. You can use these new blog post ideas to stay on track:

  1. The Impact of 5G on Everyday Life.
  2. Virtual Reality: Beyond Gaming.
  3. The Ethics of Artificial Intelligence.
  4. The Role of Technology in Sustainable Living.
  5. Exploring the World of Quantum Computing.
  6. The Rise of Smart Cities.
  7. Wearable Tech: The Future of Health Monitoring.

Fashion Blog Ideas

Fashion blogs can be an extremely effective form of content marketing, especially if you engage in affiliate marketing. Here are some blog post ideas to make the most of your site:

  1. Sustainable Fashion: Brands Leading the Way.
  2. The Evolution of Streetwear Culture.
  3. Fashion Trends from the Runways of Paris and Milan.
  4. The Influence of Pop Culture on Fashion.
  5. Vintage Fashion: Making the Old New Again.
  6. The Intersection of Fashion and Technology.
  7. DIY Fashion: Upcycling and Customizing Your Wardrobe.
  8. Top Fashion Accessories of the Year: Our Product Reviews

Beauty Blog Ideas

Beauty blogs can include more than just reviews of new products. These blog post topics can help you have a well-rounded content calendar:

  1. The Rise of Clean Beauty: Brands to Watch.
  2. Makeup Trends from Around the World.
  3. The Science Behind Skincare: Debunking Myths.
  4. Beauty Routines for Different Skin Types.
  5. The Influence of K-Beauty and J-Beauty.
  6. DIY Natural Beauty Remedies from Your Kitchen.
  7. The Future of Beauty: Tech Innovations in the Industry.

Home Blog Ideas

DIY articles, lists, and tutorials can be extremely successful types of blog posts. You can use these blog post suggestions to break through your writer’s block and keep your new blog content flowing:

  1. Minimalist Living: Tips for Decluttering Your Home.
  2. The Art of Feng Shui: Balancing Your Living Space.
  3. DIY Home Decor Projects on a Budget.
  4. Smart Home Innovations for 2024.
  5. Urban Gardening: Growing Food in Small Spaces.
  6. The Rise of Co-living Spaces: A New Way to Live.
  7. Sustainable Home Design: Eco-friendly Materials and Practices.

Lifestyle Blog Ideas

When you write about topics that can improve people’s lives, your target audience will be excited to click! Here are some of the best blog post topics for lifestyle websites:

  1. The Art of Mindfulness: Practices for Everyday Life.
  2. Balancing Work and Life in the Digital Age.
  3. The Rise of the Digital Nomad Lifestyle.
  4. The Importance of Self-Care in Stressful Times.
  5. Living a Zero-Waste Lifestyle: Tips and Tricks.
  6. Exploring Different Cultural Traditions and Festivals.

Fitness Blog Ideas

If your blog niche is fitness, we’ve got you covered! Take a look at these blog post ideas we’ve compiled to make your work a little easier:

  1. Home Workouts: Staying Fit Without a Gym.
  2. The Benefits of Yoga and Meditation for Mental Health.
  3. Exploring Different Fitness Regimens from Around the World.
  4. The Science of Nutrition: Debunking Diet Myths.
  5. Wearable Fitness Tech: Tracking Your Progress.
  6. The Mental Benefits of Regular Exercise.
  7. Adventure Sports: Pushing Your Physical Limits.

Travel Blog Ideas

For travel blogs, readers can include frequent travelers, vacation planners, and daydreamers. Here are some blog ideas that go beyond basic guides to travel destinations:

  1. Solo Travel: Tips for Safe and Fulfilling Journeys.
  2. Exploring Hidden Gems: Off-the-Beaten-Path Destinations.
  3. Sustainable Travel: Minimizing Your Carbon Footprint.
  4. Culinary Adventures: Foodie Destinations Around the World.
  5. Budget Travel: Exploring the World Without Breaking the Bank.
  6. The Rise of Workcations: Combining Work and Travel.
  7. Travel Photography: Capturing Memories Like a Pro.

Leisure and Entertainment Blog Ideas

With so many online services available, it’s never been easier to access entertainment. But the choices can be overwhelming! Here are some blog post ideas to help your readers find the best of the best. Or to learn more about something they already love:

  1. The Golden Age of Streaming: What to Watch in 2025.
  2. Rediscovering the Joy of Board Games.
  3. The Evolution of Music: From Vinyl to Streaming.
  4. The World of Indie Films: Hidden Cinematic Treasures.
  5. The Resurgence of Book Clubs in the Digital Age.
  6. Exploring the World of Virtual Reality Gaming.
  7. The Impact of Social Media on Pop Culture.

Food and Drink Blog Ideas

Readers visit food blogs for step-by-step recipes, cooking tips, and more. These blog ideas will get them excited to read more of your content:

  1. The World of Fermented Foods: Health Benefits and Recipes.
  2. Exploring Global Cuisines: A Culinary Journey.
  3. The Art of Mixology: Crafting the Perfect Cocktail.
  4. Veganism and Plant-Based Diets: Beyond the Hype.
  5. The Science of Baking: Perfecting Your Pastries.
  6. Coffee Culture: From Bean to Cup.
  7. The Rise of Craft Breweries: Exploring Unique Beers.

Useful Blog Ideas

Tutorials, checklists, and step-by-step guides are great ways to drive traffic. Most of us go straight to the internet when we need some easy-to-follow instructions. These helpful blog posts will give users what they’re looking for:

  1. 10 Life Hacks to Simplify Your Daily Routine.
  2. The Ultimate Guide to Organizing Your Workspace for Maximum Productivity.
  3. Healthy Meal Prep Ideas for Busy Weekdays.
  4. Tips for Managing Stress in a Fast-Paced World.
  5. How to Save Money on Everyday Expenses.
  6. DIY Home Maintenance: Fixing Common Household Issues.
  7. Travel Packing Checklist: Essentials for Every Trip.

Educational Blog Ideas

Enlighten and engage your readers with in-depth articles on the following topics:

  1. The History and Evolution of the Internet: A Deep Dive.
  2. Understanding the Basics of Renewable Energy Sources.
  3. The Science Behind Sleep: Why It’s Essential for Our Health.
  4. An Introduction to World Religions and Their Philosophies.
  5. The Art of Effective Communication: Verbal and Non-Verbal.
  6. Exploring the World of Quantum Physics.
  7. The Role of Microorganisms in Our Ecosystem.

Roundup Blog Ideas

Who doesn’t love a great list? Roundups are an important part of any blog, regardless of its niche or target audience. Here are a few ideas you can use for inspiration:

  1. Top 10 Books to Read in 2025: Editor’s Picks.
  2. Monthly Tech Roundup: The Latest Innovations and Gadgets.
  3. Best Movies of the Year: A Cinematic Recap.
  4. Roundup of the Most Inspiring TED Talks This Year.
  5. Fashion Trends from Around the World: Seasonal Highlights.
  6. The Most Influential People in the World of Business in 2025.
  7. Top Health and Wellness Tips from Experts This Month.
  8. 10 Best Podcasts on a Subject of Interest.

Fun Blog Ideas

Even if most of your blog posts are fairly straightforward, it’s a good idea to write some joyful content every now and then. These blog topics can give you some ideas to inject some levity:

  1. The World’s Most Unusual Festivals and Celebrations.
  2. Decoding the Science of Laughter: Why We Find Things Funny.
  3. DIY Craft Ideas for a Rainy Day.
  4. Exploring the World’s Most Unique and Quirky Museums.
  5. The Joy of Retro Gaming: A Trip Down Memory Lane.
  6. Fun and Unconventional Ways to Stay Fit.
  7. The World’s Strangest Foods and Where to Try Them.

Timely Blog Post Ideas

Readers are most likely to click on posts that are relevant to them. And timeliness is a key factor in that relevance. Keep your audience engaged with these fresh blog ideas:

  1. Understanding the Impact of Current Global Events on the Economy.
  2. Fashion Trends for the Upcoming Season.
  3. The Latest Advances in Medical Research and What They Mean for Us.”
  4. Tech Predictions for the Upcoming Year.
  5. A Recap of the Most Significant News Stories This Month.
  6. The Role of Climate Change in Recent Natural Disasters.
  7. Celebrating International Women’s Day: Stories of Empowerment.

Controversial Blog Post Ideas

Spark discussion and engagement by thoughtfully addressing controversial topics, such as the ones we’ve compiled here:

  1. The Ethics of AI: Potential Benefits and Dangers.
  2. Debating the Merits and Drawbacks of a Universal Basic Income.
  3. The Ongoing Debate: Organic vs. Conventional Farming.
  4. The Role of Social Media in Shaping Public Opinion.
  5. Vaccinations: Myths, Facts, and Controversies.
  6. The Future of Education: Traditional Schools vs. Online Learning.
  7. The Impact of Celebrity Culture on Society.

Promotional Blog Post Ideas

Promotional blogs are particularly popular posts for eCommerce sites. They let you talk about your products and services and move users through your sales funnel. Here are some post ideas to help you get started:

  1. Introducing Our Latest Product: Features and Benefits.
  2. Why Our Brand Stands Out in the Market: A Comparative Analysis.
  3. Customer Testimonials: Real Stories from Satisfied Clients.
  4. Exclusive Offers and Discounts for Our Loyal Readers.
  5. Behind the Scenes: A Look into Our Production Process.
  6. Join Our Upcoming Webinar: Topics and Guest Speakers Revealed.
  7. Celebrating Our Company’s Anniversary: A Journey Through the Years.
  8. Giveaway Alert: How to Win Our Product for Free.

Personal Blog Post Ideas

Motivational personal stories can make excellent blog posts. Readers are drawn to honesty and vulnerability, so these blog ideas can help you build an audience.

  1. My Journey to Becoming a Full-Time Blogger: Challenges and Triumphs.
  2. Life Lessons I Learned from Traveling Solo.
  3. The Books That Changed My Perspective on Life.
  4. Finding Balance: My Personal Strategies for Juggling Work and Family.
  5. My Experience with Meditation and Mindfulness.
  6. The Role of Mentorship in My Career Growth.
  7. Personal Reflections on a Year of Growth and Transformation.

There you have it, 135 great blog post ideas to write about.

Convert Your Reader Into Subscribers

While I’ve equipped you with a treasure trove of blog ideas and topics, another essential piece to the puzzle is making sure your content reaches its intended audience and drives action. 

Enter OptinMonster

optinmonster homepage

More than just a lead generation tool, it’s your secret weapon in the blogging arsenal. 

With its intuitive drag and drop builder, you can craft compelling opt-in forms that resonate with your readers. But that’s just the beginning.

OptinMonster’s advanced targeting features ensure your content reaches the right eyes at the right time, turning casual browsers into dedicated subscribers. 

So, as you pen down your next masterpiece using the ideas from this guide, remember to give it the OptinMonster advantage. After all, great content deserves an audience that values it.

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

FAQs

What is the best topic for a blog?

The best blog topic is one you’re passionate about and that your audience finds valuable. Popular topics include:

  • Personal growth and productivity
  • Health and wellness
  • Digital marketing or side hustles
  • Tech tutorials or reviews
  • Parenting or lifestyle

If you’re starting out, choose a niche where you can share real experience, solve problems, and keep publishing consistently.

Can you make $1,000 a month blogging?

Yes, many bloggers earn $1,000/month and beyond — but it takes time, strategy, and consistency. Common income streams include:

  • Affiliate marketing
  • Sponsored content
  • Digital product sales (like ebooks or courses)
  • Display ads
  • Email list monetization

Start by growing traffic and building trust, then layer on monetization.

Which blog is best for beginners?

The best blog for beginners is one that:

  • Focuses on a single niche or topic
  • Solves real problems for readers
  • Has simple navigation and a clean layout
  • Publishes helpful, original content regularly

Platforms like WordPress + OptinMonster make it easy to launch and grow your blog even if you’re not tech-savvy.

Which content is best for a blog?

The most effective blog content is:

  • Helpful (answers a specific question or solves a problem)
  • Search-friendly (includes keywords naturally)
  • Authentic (written with real experience or insight)
  • Actionable (includes tips, how-tos, or examples)

List posts, how-to guides, tutorials, case studies, and personal stories all tend to perform well.

The post 130+ Blog Ideas: The Ultimate List of Blog Post Ideas for Every Niche appeared first on OptinMonster.]]>
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How to Get Your First 1,000 YouTube Subscribers (13 Tips!) https://optinmonster.com/get-more-youtube-subscribers/ https://optinmonster.com/get-more-youtube-subscribers/#comments Tue, 09 Dec 2025 13:00:00 +0000 https://optinmonster.com/?p=136421 Are you wondering how to get more subscribers on YouTube? Or more specifically, are you trying to reach the 1000-subscriber mark? 1000 is the number of subscribers you need to qualify for the YouTube Partner Program and start making money from your video content. If you just started a YouTube channel, building a following from …

The post How to Get Your First 1,000 YouTube Subscribers (13 Tips!) appeared first on OptinMonster.]]>

TL;DR: Follow these tips to get more subscribers on YouTube:

Add a Video Feed to Your Homepage
Promote Your Channel With Website Popups
Keep Content Consistent
Customize Your YouTube Channel
Upload Videos on a Schedule
Make Eye-Catching Thumbnails
Create Searchable Titles
Create Playlists
Ask Viewers to Subscribe
Promote on Social Media
Join Online Communities
Comment on Other Videos
Host a Giveaway
BONUS: Use YouTube Analytics

Are you wondering how to get more subscribers on YouTube? Or more specifically, are you trying to reach the 1000-subscriber mark?

1000 is the number of subscribers you need to qualify for the YouTube Partner Program and start making money from your video content.

If you just started a YouTube channel, building a following from scratch can be frustrating. It may be tempting to take the shortcut and simply buy YouTube subs from a subscription purchasing site.

Don’t worry, though. We’re here to give you concrete tips on how to grow your subscriber count and reach your channel’s goals.

You don’t have to buy YouTube subscribers to get your channel going. There are many easy ways you can get more YouTube subscribers for free. Plus, you can use low-cost tools and software that will not only grow your YouTube following but will also improve your overall digital marketing.

In this article, we’ll share 13 tips to get your first 1000 YouTube subscribers, plus 1 bonus suggestion.

📢 Turn Your YouTube Viewers into Loyal Subscribers with OptinMonster!

Creating great YouTube content is just the beginning—but are you maximizing your subscriber growth? With OptinMonster, you can convert website visitors into engaged YouTube subscribers with attention-grabbing popups, slide-ins, and smart opt-in forms.

✅ Grow your YouTube channel effortlessly
✅ Show targeted subscribe prompts based on user behavior
✅ Keep visitors engaged with exclusive content & offers

💡 Pro Tip: Use OptinMonster’s floating bar campaigns to encourage website visitors to subscribe to your channel without interrupting their experience!

🎯 Boost your YouTube subscribers today! Try OptinMonster Now →

Benefits of Reaching 1000 YouTube Subscriptions

Is monetization a goal for your YouTube channel? If so, then you must join the YouTube Partner Program (YPP).

YouTube Partner Program Eligibility Chart. It shows you must have 1000 subscriber + 4000 valid public watch hours in the last 12 months OR 10 million valid public Shorts views in the last 90 days. It says "Keep in mind that any public watch hours from Shorts views in the Shorts Feed won't count toward the 4,000 public watch hours threshold."

The program has 2 main requirements:

  • Your channel must reach a subscriber count of 1000
    AND
  • Your channel must have either
    • 4000 watch time hours over the last year
      OR
    • 10 million views of YouTube Shorts

Once you’ve reached these milestones, you can apply for YPP. The average time for YouTube to review an application is 1 month. If approved, you’ll have access to these features and benefits:

  • Make money off YouTube ads.
  • Promote products directly to viewers through YouTube Shopping.
  • Unlock Fan Funding features, such as Super Thanks and Channel Memberships. Fan funding lets viewers pay you money directly.
  • Get better tech support with access to the Creator Support team

YPP is the only way you can use YouTube to earn revenue, so reaching 1000 subscribers is crucial.

Why You Should Earn Subscribers Organically (and Not Buy Them)

Sure, you can get subscribers fast if you simply buy them from a service. But there are 3 primary reasons why you should opt to earn free YouTube subscribers.

  1. YouTube has a Fake Engagement Policy that prohibits artificially inflating your subscription, likes, or other metrics. When you buy subscribers, you risk having your channel banned.
  2. When you’ve truly earned your subscribers, they’ll be more engaged with your video content. Free YouTube subscribers have chosen to give you a spot on their subscription feed because they WANT to see more of your content.
  3. When you buy YouTube subscriptions, sure, you can reach 1000 followers quickly. But then what? You won’t have any of the groundwork in place to continue to grow. When you do the work to gain your first 1000 subscribers organically, you’ll be well-positioned to build a successful channel.

But how do you get started gaining free subscribers for YouTube channels? Thankfully, we’re here to share some great ideas to get more subscriptions fast.

Get Higher Search Rankings for Your YouTube Videos!

Want more people to find your videos in search? Check out our guide:

How to Get 1000 Subscribers on YouTube

Before we dive into our list, let’s answer 1 important question:

Why should you listen to us?

OptinMonster is the world’s best lead generation software. Over 1.2 million users have chosen our software to create popups and signup forms on their websites.

Generating leads is our business, and new subscribers are the ultimate lead for a YouTube channel.

Video marketing has been part of our digital marketing plan since the beginning. In fact, we created our YouTube channel in 2013, the very year that we launched our product.

OptinMonster's YouTube page. It shows 10K subscribers and 608 videos.

That means we have 10 years of experience in maintaining and growing a YouTube channel. But we have a confession:

We weren’t very successful at first.

A few years ago, we increased our focus on growing our YouTube subs. After a bit of trial and error, we finally cracked the code and started seeing real success.

In 2022, we grew our subscriber count by 33%. And you can see in the chart below that our YouTube subscriptions continued to skyrocket since then.

Graph chart showing the OptinMonster YouTube channels subscriber growth from November 13, 2022to November 12, 2023. It grew from 7,169 subscribers to 9,000 subscribers.

These are huge jumps for a channel that’s been around for a decade. Plus, we passed 10,000 subscribers in 2024.

We’ve had time to see what works and what doesn’t. We not only know how to get YouTube subscribers, but we also know how to position your channel for long-term success.

We’re excited to share the strategies we’ve used to increase our subscribers by 25.54% in 365 days.

Now, let’s explore the best ways to get those first 1000 YouTube subscriptions!

1. Add a Video Feed On Your Website’s Homepage

If you already have a website that gets some consistent traffic each month, then you’ve got the perfect solution to finding your first few subscribers.

In other words, promote your YouTube channel in a way that lets you leverage the traffic you already have. The best tool for displaying your YouTube feed on a website is Smash Balloon:

Smash Balloon homepage

Smash Balloon is the world’s leading social media feed plugin for WordPress. It allows you to display a customizable feed for:

  • Facebook
  • Instagram
  • X (formerly Twitter)
  • YouTube

This means that you can quickly and easily embed a feed of your YouTube content on your website. Every time someone visits your site, they’ll see the kind of content you create and how high-quality it is.

smash balloon youtube feed example

Not only will this grow your channel’s subscribers, but it will also increase the amount of time visitors spend on your website. That can help boost your domain authority and ultimately help with your SEO efforts.

Pricing for Smash Balloon’s YouTube feed plugin starts at just $49/year.

Instead of buying YouTube subs, you can invest in a tool that will provide for long-term growth AND improve your website.

Get started with Smash Balloon today!

2. Use Website Popups to Promote Your Channel

You don’t have to change the layout of your homepage to promote your YouTube channel on your website. With OptinMonster, you can create popups that catch your users’ attention and show them relevant video content.

Using OptinMonster, you can create a lightbox popup and use our Show a Video template to add a YouTube video to your popup. Here’s a video popup being edited in OptinMonster’s easy drag-and-drop builder:

The popup defaults to including an email optin form. You can easily change this to a bold call-to-action (CTA) button that links to your YouTube channel. Your CTA button text could read “See More Videos,” “Watch More Tutorials,” or whatever message best describes your channel.

With our drag-and-drop builder, you can easily have a video popup up and running on your website in just 5 minutes. No coding required!

Since the visitors to your website are already aware of you and your content, they’ll be more likely to subscribe to your YouTube channel.

With OptinMonster’s robust targeting and triggering options, you can be strategic in which videos you show and when.

Here are a few examples of smart popup campaigns to help you get more YouTube subscribers:

  • Use our Page-Level Targeting to show the most relevant videos to each website visitor. For instance, you can create popups that feature videos that are related to the blog post, product page, or tutorial that your visitor is looking at.
  • Show new visitors a welcome message that features a friendly greeting video. You can use this video to establish a friendly brand voice, introduce users to your offerings, and illustrate the helpfulness of your YouTube channel.
  • Instead of using a traditional popup, create a floating bar campaign that encourages visitors to subscribe to your YouTube channel. A floating bar will keep your CTA accessible as the user continues to browse your website.

And these are just examples of promoting your video content. OptinMonster can also transform your email marketing by helping you build a strong email list. You can use our popups to showcase coupons, offer lead magnets, and reduce site and cart abandonment.

With plans starting at just $9 a month, OptinMonster is an inexpensive way to help you reach 1000 YouTube subscribers while skyrocketing your overall lead generation.

3. Keep Your Content Consistent

None of your promotion efforts will matter if you don’t have a strong vision for your channel.

As you’re creating new videos, you need to make sure they fit with your target niche.

If you upload a random vlog one day, a gaming video the next, and a cooking video right after, users won’t know what to expect from your channel. And if they don’t know what your YouTube channel is about, they’ll be less likely to subscribe.

In the end, you may get a bunch of random page views, but you won’t have any long-term subscribers.

Instead, you need to give viewers a reason to subscribe to your channel by choosing a channel theme.

For example, subscribers to our YouTube channel at OptinMonster know that we’ll consistently post videos on how to increase leads and conversions:

Screenshot of the video feed on OptinMonster's YouTube channel

As a result, when viewers want to learn how to grow their email list or get more sales from their website, they know they can come to our channel. We’re casting a specific net with our videos. We want subscribers who already use our product or who are interested in learning more about it.

Want to drive more sitewide traffic, grow your list, and boost sales?

OptinMonster is the best lead-generation software on the market. Use our popups, floating bars, and other onsite campaigns to capture email addresses, keep people on your site longer, and turn more visitors into customers.

Choosing a niche for your YouTube channel will give your channel more focus and help you find your target audience more easily.

There are many different types of YouTube channels you can create. Some of the most popular YouTube genres are:

  • Vlogging
  • Cooking
  • Gaming
  • Tech
  • Comedy
  • Travel
  • Beauty and Fashion
  • Reactions and Commentary

Of course, don’t let this list limit you. You can create a successful YouTube channel on just about anything you’re passionate about.

Take this channel, Clean My Space, for example. It’s a whole video series dedicated to cleaning:

When you choose a channel topic you enjoy, your passion will shine through, and viewers will rush to subscribe.

If you need help finding a niche for your channel, you may want to read this article: YouTube for Business: How to Start and Optimize Your Channel.

4. Customize Your YouTube Channel Page

Once you choose a channel topic, you need to attract your first subscribers by completing your profile and customizing your channel page. A fully customized page communicates your brand image. It also demonstrates a level of professionalism. That’s especially important for new pages that don’t have many subscribers yet.

Here are a few ways to customize your page:

  • Upload a high-quality profile image and banner image for your channel art
  • Once you’ve reached 100 subscribers, create a custom URL
  • Complete your About section with a concise description of your video content
  • Create a channel trailer

A channel trailer is a short video that you can upload to help viewers quickly understand what your channel is about.

Plus, channel trailers are set to auto-play for users who aren’t subscribed to your channel, so it’s a powerful way to turn viewers into subscribers.

And remember, these trailers don’t have to be Hollywood-style big-budget productions. They can be simple, engaging videos that explain your niche or core product.

On our channel, we try to help users with a general video, What Does OptinMonster Do?

This helps first-time users get a sense of what our product is and what our content will be about. If it’s something of interest to them, they’ll be more likely to check out other videos on our channel and subscribe.

But what if people aren’t totally convinced based on your trailer? How can you give them a nudge toward subscribing?

That’s where an awesome About section comes in handy.

Your About section allows you to tell users about yourself and why they should subscribe to your channel. You can also add keywords to your channel description. That will help users find your channel more easily.

This is just like optimizing your on-page content for search engines like Google and for searches within YouTube. With just a bit of keyword research, you can help more people find your channel.

When a user types in a keyword like “yoga” into the YouTube search bar, channels that optimize the word “yoga” in the About page will be more likely to appear in the results.

get more youtube subscribers by including an informative about section

Use your channel trailer and your About section to help users find your channel, connect with your target audience, and get more subscribers.

Check out this article to learn how to create a killer About page on your website!

5. Make an Upload Schedule and Stick to It

If a user finds your channel and sees that your last video was uploaded 2 months ago, they’re probably not going to subscribe.

YouTube users want consistency. When you upload videos on a regular schedule, you show new viewers that you’re worth a subscription.

So, if you want to gain subscribers fast, your YouTube channel should be consistent. You need to train your audience to know (and look out for) when a new video will be launched.

But how often should you be posting new videos?

Start by uploading 1 video every week. 4 videos per month is enough content to attract new subscribers. It also shouldn’t be too overwhelming for you to produce.

When you choose an upload schedule, make sure you stick to it. The last thing you want to do is disappoint users by not uploading when you said you would. That’s because inconsistent posting will never allow you to build a loyal audience.

To help you stick to your YouTube schedule, you can create a simple content calendar using Google Sheets. Or, you can make a pre-made template with a software like Canva:

Content Calendar for YouTube

A content calendar helps you organize all of your video ideas, film and edit your videos in a timely manner, and schedule your uploads weeks in advance.

6. Make Eye-Catching Video Thumbnails

The thumbnail of your video is the first thing YouTube users will see. So, you need to create eye-catching thumbnails if you want people to click on your video and watch.

After all, if no one watches your videos, you won’t get any subscribers.

Many of the best YouTube thumbnails follow a similar formula:

  • Quality, eye-catching image
  • Title text
  • Contrasting colors
  • 1280 pixels wide by 720 pixels tall (minimum width of 640 pixels)

For example, take a look at these thumbnails from our holiday videos:

Screenshot of 2 OptinMonster YouTube holiday video thumbnails.

With just 1 look at these thumbnails, users can tell exactly what the videos are about. Our video host is dressed for the holidays, and there are decorations in the background.

Each thumbnail also includes bold text that creates a strong call-to-action:

  • Increase Holiday Sales By 1600%
  • The Ultimate Holiday Gift Guide

People browsing YouTube will immediately know how these videos will help them.

Not a designer? Don’t worry, you can easily create stunning thumbnails for your YouTube videos using free visual content creation tools.

You can also create a thumbnail by pulling a screenshot from your YouTube video. This is a good solution if you’re in a pinch, but you really should take a few extra minutes to create a custom thumbnail.

Now that you know how to create a click-worthy thumbnail, let’s move on to creating searchable video titles.

7. Create Searchable Video Titles

Ok, you’ve got an awesome video. But why is no one watching it?

Often, the problem is with the title. If you have a boring, generic title for your video, no one clicks.

And if no one clicks, no one subscribes.

So how do you create clickable titles for your YouTube videos that show up in the search results?

One helpful strategy is to type the subject of your video into YouTube to see what comes up:

YouTube Search Predictions

As you see the results, you’ll start getting an idea of the type of content your audience is looking for. This is like YouTube giving you suggestions for more searchable titles.

It’s also a good idea to keep your titles to 60-70 characters, so they aren’t truncated in search results. If you must have a longer title, make sure to add your main keywords toward the beginning.

Want to set up your YouTube channel for success? Check out our guide to YouTube SEO to rank higher and get more views.

8. Create Video Playlists

One underused YouTube subscribers hack is the playlist. This allows you to put groups of individual videos together as they’re part of a larger series.

Then, viewers are more likely to binge-watch your videos in the order that they’re intended to be viewed.

Plus, playlists show up in YouTube search results, just like single videos do.

For instance, we created a playlist for our tutorials so users could learn how to add various elements to their lead-generating campaigns:

OptinMonster Playlist

Playlists should get updated each time you create a new video for the series. Users who enjoy your video playlist are likely to subscribe, so they’ll get a notification when the next video in the series is released.

9. Ask Your Viewers to Subscribe

You know how you add calls to action (CTAs) in blog posts, social media posts, landing pages, and pretty much everywhere else in your digital marketing strategy?

You should do the same for YouTube! If you want to get more YouTube subscribers for free, just ask!

For example, in the intro of your YouTube videos, you can say something like:

“Hey everyone, welcome back to my channel. Don’t forget to click Subscribe if you want more weekly updates on [whatever your niche is].”

You should remind viewers to subscribe at the end of your video, as well. After all, if they liked your video enough to watch until the end, they likely want to see more.

It’s as simple as that.

You can also add a subscribe watermark to your YouTube videos. A subscribe watermark is a small icon that displays in the bottom corner of your videos to remind viewers to hit the Subscribe button.

As you start getting those subscribers, you’ll see your channel grow even more. That’s thanks to the psychological phenomenon FOMO or “fear of missing out.” The more subscribers you have, the easier it is to get even more.

But everything starts by simply asking people to subscribe.

10. Promote Your YouTube Channel on Social Media Sites To Get 1000 Subscribers

Let’s say you’ve mastered all of the YouTube basics like choosing a channel theme, creating eye-catching thumbnails, and using searchable titles. Now it’s time to start promoting your videos.

Instead of waiting for your videos to be discovered on YouTube, why not bring the content directly to your followers?

X (formerly Twitter), Instagram, and Facebook are some of the best platforms to help you get more YouTube subscribers.

Plus, they’re totally free.

Whenever you publish a new video, create a social media post to get more YouTube views and subscribers. Here’s an example of a post we did on Facebook to drive traffic to a YouTube video:

Facebook ad for YouTube channel

Make sure you include an eye-catching image relevant to the video, a short description of what your video is about (make it exciting), and a CTA with a link to the video.

Try using hashtags to widen your reach, too. Check out the social media posts of other YouTubers to see what hashtags work well.

11. Join Online Communities

If you want to get more YouTube subscribers, you can join online communities and groups. By regularly participating in these communities, you can create relationships with other users and build your online presence as a YouTube content creator.

There are tons of online communities specifically created for YouTubers to have conversations and support each other.

For example, Reddit has a dedicated subreddit for YouTube, with over 1 million members.

You can also search Reddit, Quora, and other online forums for conversations about the topic of your YouTube videos.

If you contribute to online communities regularly, users will be able to get to know you. If they want to see more of what you have to offer, they’ll be sure to subscribe to your YouTube channel.

Just read the posting policies of these communities before you start promoting your video. Many online communities block self-promotion pretty strictly.

However, they often give more leeway to people who participate in the community regularly. Make sure you’re varying your posts with other valuable content not related to your YouTube channel, too.

Then, every so often, you can slip in a self-promotional post to get more subscribers.

12. Comment on Other YouTube Videos

Another easy way to promote your YouTube channel and get more subscribers is by commenting on other videos.

But let’s be clear. This doesn’t mean you should start spamming a bunch of YouTube videos with comments saying, “Watch my video!” or “Subscribe to my channel!”

All that will do is turn people away from your content.

Instead, just leave a funny comment or start a conversation by saying something interesting about the video you just watched. Viewers who engage with you in conversation will often click on your profile. Then, they’ll see that you have an awesome channel, too.

13. Host a Giveaway

A great way to draw a lot of attention to your YouTube channel is by hosting a giveaway.

You might think that you have to be a large channel to host an exciting giveaway with an awesome prize.

But even small channels can hold giveaways with a simple prize to gain subscribers fast. You could run a giveaway with a $50 gift card as a prize and get a ton of contest entries.

Just be sure to create giveaway rules that will help you get more YouTube subscribers.

For instance, let viewers know that they have to be subscribed to your channel to enter the contest. You can even boost engagement by requiring users to leave a comment to enter the giveaway too.

To make building, promoting, and managing a giveaway easier, use a giveaway tool like RafflePress.

RafflePress homepage

With RafflePress, you can quickly build a giveaway landing page using their drag-and-drop giveaway builder.

Plus, RafflePress offers verified bonus actions to help you reach your giveaway goals. Bonus actions give users extra contest entries for completing certain tasks like subscribing to your email list, following you on Pinterest, and yep, subscribing to your YouTube channel.

Running an online contest is a surefire way to generate a lot of buzz around your YouTube channel.

Try out RafflePress today!

BONUS TIP: Track Your YouTube Analytics

To grow your channel, take advantage of the valuable insights provided by your YouTube Analytics.

You can find out exactly how you got your first subscribers with YouTube Analytics. In the Audience report, you can see the sources where viewers subscribed to your channel, such as:

  • Your YouTube channel: Subscriptions directly from the Subscribe button on your channel
  • Interactive features: Subscriptions from interactive video features like end-screens or subscribe watermarks
  • YouTube search: Subscriptions from users who found your video in the search results of a query
  • Other YouTube channels: Subscriptions from other YouTube channels that feature your channel
  • External: Subscriptions from videos or subscribe buttons embedded on websites other than YouTube

If you find that you’re getting a lot of subscribers through YouTube search, continue to create searchable video titles to bring in more of those subscribers.

With YouTube Analytics, you’ll also get information like your click-through rate, video retention, what content is most popular with viewers, and more.

By tracking your YouTube Analytics, you’ll find out what’s working on your channel and what isn’t. Then, you can make improvements to help you get more YouTube subscribers and more views.

Get 1000 YouTube Subscribers (And Beyond) Fast

While you may not be able to get your first 1000 YouTube subscribers in a day, with these tips, you can reach that benchmark in no time.

And once people head to your YouTube channel, they’ll likely click a link to your website. That’s where having a good lead conversion strategy comes into play.

If you’re looking for a tool that helps you drive more sitewide traffic, grow your email list, and increase sales, then OptinMonster is the way to go.

Just check out this post: How Does OptinMonster Work? (8 Benefits + 12 Case Studies)

Ready to take significant action to improve your business? Sign up for a risk-free OptinMonster account today!

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7 Best WordPress Page Builders for 2026 (Expert Tested & Ranked) https://optinmonster.com/drag-and-drop-page-builders/ https://optinmonster.com/drag-and-drop-page-builders/#comments Mon, 08 Dec 2025 13:00:00 +0000 https://optinmonster.com/?p=133926 We’ve broken more WordPress pages than we care to admit. But after testing just about all the drag-and-drop WordPress page builders out there, we know exactly which ones are worth your time and which ones will leave you staring at a blank screen wondering what went wrong. Whether you’re after total design freedom, blazing speed, …

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TL;DR:

The best WordPress page builders include SeedProd, Elementor, Thrive Architect, Divi Builder, Beaver Builder, Breakdance, and 10Web AI Builder, each offering unique strengths from landing page speed and conversion tools to design flexibility and AI-powered site creation.

SeedProd is ideal for high-converting landing pages, Elementor offers the most design options and templates, and Thrive Architect is built for funnels and lead generation. Divi stands out with its pre-designed layouts, Beaver Builder is praised for simplicity and clean code, Breakdance is a lightweight modern builder focused on performance, and 10Web AI Builder uses AI to generate full sites quickly.

The right choice depends on your project’s needs, budget, and technical skill, so it’s best to try free versions to see which fits your workflow.

We’ve broken more WordPress pages than we care to admit.

But after testing just about all the drag-and-drop WordPress page builders out there, we know exactly which ones are worth your time and which ones will leave you staring at a blank screen wondering what went wrong.

Whether you’re after total design freedom, blazing speed, AI-powered layouts, or a dead-simple builder for your first site, we’ve got the right pick for you below.

Ready to skip the guesswork? Let’s dive into the best WordPress page builders for 2026.

How We Test and Review WordPress Page Builders

We don’t just list popular tools, we actually use them.

Every page builder on this list was tested by our content and product teams across scenarios like building lead capture landing pages, custom homepages, product showcase pages, and even full site redesigns.

Here’s what we looked for:

CriteriaWhat We Looked For
Ease of UseHow intuitive is the interface for beginners and marketers — not just developers?
Design FlexibilityCan we easily create custom layouts, animations, and responsive designs without code?
Speed & PerformanceDo pages built with this tool load fast and score well in Core Web Vitals?
Built-in FeaturesAre there built-in elements like contact forms, popups, or A/B testing tools?
SEO FriendlinessDoes the builder output clean code, support schema, and offer SEO controls?
Lead Gen CompatibilityDoes it play well with OptinMonster and other conversion tools?
Pricing & ValueAre the features worth the cost — especially for small businesses or solopreneurs?

We also used each tool for at least 2+ builds or test pages, and evaluated any new features released in 2024–2025 including AI-powered layouts, faster onboarding flows, and mobile-first editing improvements.

Quick Comparison: Best WordPress Page Builders at a Glance

RankPage BuilderBest ForKey FeaturesStarting PriceFree Version?
🥇SeedProdMarketers & landing pages300+ templates, built-in conversion tools, build complete site in 60 seconds with AI$39.50/yearYes
🥈ElementorDesign flexibilityLive editor, theme builder, huge addon library$59/yearYes
🥉Thrive ArchitectMarketers & funnelsBuilt-in conversion elements, advanced triggers$99/yearNo
4DiviVisual effects & templatesAdvanced design controls, 2000+ layouts, A/B testing$89/yearNo
5BreakdanceModern, developer-friendlyFast UI, clean code output, dynamic data support$99/yearYes
610Web AI BuilderAI-powered speedImport any site, AI content/layout generation$10/monthYes (limited)
7Beaver BuilderAgencies & client sitesReliable, fast, robust front-end editing$99/yearLimited

Best WordPress Page Builders

1. SeedProd— Best AI Website Builder for WordPress

SeedProd WordPress page builder

We’ve used SeedProd to launch everything from lead magnets to webinar pages and we keep coming back to it for one reason: it just works.

If your main goal is building landing pages that convert, SeedProd is hands-down the easiest builder to start with. It’s built for marketers, not developers and it shows.

What We Like:

  • The drag-and-drop UI is so clean, it actually makes building pages fun
  • Built-in countdown timers, optin forms, and integrations with OptinMonster
  • 300+ templates so you’re never starting from scratch

What Could Be Better:

  • Not ideal for building full multi-page websites (it’s laser-focused on single-page conversions)
  • Some templates feel a bit “template-y” unless you customize them

Why We Chose SeedProd:
When we needed a high-converting, mobile-friendly page to promote our Black Friday campaign, SeedProd got it done in less than an hour. If you’re focused on leads, not layouts — this is the one.

For more details on SeedProd, checkout our detailed SeedProd review.

2. Elementor— Best for Creative Control and Custom Layouts

Elementor WordPress page builder

When we need pixel-perfect control or a super custom layout, Elementor’s the tool we reach for. It gives you designer-level flexibility — without needing to write a single line of code.

Elementor is like having a design agency in your WordPress dashboard. You can drag, drop, animate, layer, and tweak just about everything. If SeedProd is your go-to for speed, Elementor’s your toolkit for total creative freedom.

What We Like:

  • Visual editor is ultra-smooth and intuitive — what you see is truly what you get
  • Huge ecosystem: 300+ templates, widgets, and 3rd-party extensions galore
  • Dynamic content & theme builder = big win for custom sites or advanced users

What Could Be Better:

  • Can feel bloated if you go overboard with widgets or animations
  • Free version is limited for real marketing use (Pro is where the magic is)

Why We Chose Elementor
We used Elementor to redesign one of our most visited blog category pages, adding animations, CTA blocks, and a custom optin section and saw a noticeable boost in time on page and clicks. If you love tinkering with design details and want full layout control, Elementor gives you the playground to do it.

3. Thrive Architect— Best for Marketers and Conversion-Focused Pages

Thrive Architect's drag-and-drop WordPress page builder

Thrive Architect isn’t trying to be the flashiest builder but if your goal is leads, sales, and funnels that convert, this thing is stacked.

Thrive Architect is laser-focused on helping you build high-converting pages; think sales funnels, webinar opt-ins, lead magnets, and product pages. It’s built by marketers, for marketers, and it shows in every template and feature.

What We Like:

  • Dozens of proven, conversion-optimized templates ready to go
  • Smart element triggers (like showing content after a timer or scroll depth)
  • Integrates tightly with Thrive Suite tools like Thrive Leads and Thrive Quiz Builder

What Could Be Better:

  • Doesn’t offer much for full-site design — it’s page-level focused

Why We Chose Thrive Architect
We used Thrive Architect to build a lead-gen funnel for a free download and with just a few tweaks, it outperformed our previous setup by 30%. If you want a builder that’s designed to grow your list or drive action, Thrive is your secret weapon.

4. Divi— Best for Visual Effects and Pre-Built Layouts

Divi's WordPress page builder

If SeedProd is for speed and Elementor is for control, Divi is for people who want wow factor — stunning visuals, slick animations, and beautiful templates baked right in.

Divi comes with one of the most polished design experiences out there. With 2,000+ layout packs, built-in A/B testing, and jaw-dropping visual effects, it’s the page builder you reach for when you want to impress.

What We Like:

  • Gorgeous pre-designed layouts that look premium out of the box
  • Powerful built-in effects: transitions, hover states, parallax, animations
  • Lifetime pricing option makes it a deal for long-term users or agencies

What Could Be Better:

  • Can feel heavy — not the fastest-loading builder on this list
  • Slight learning curve if you’ve never used a visual builder before

Why We Chose Divi
We used Divi to build a mini-site for a product launch with bold visuals and multiple layout sections. It looked like a custom design agency job and took a fraction of the time. If you want your pages to look designer-level without hiring one, Divi’s got you covered.

5. Breakdance — Best for Modern Builders and Developers Who Hate Bloat

We didn’t expect to love Breakdance… but after building a full funnel page in under an hour with fast load times and zero plugin conflicts, we were sold.

Breakdance is the new kid on the block, but it’s already turning heads. It’s lightweight, lightning-fast, and built with modern WordPress standards in mind. If you want the power of something like Elementor without the bloat, Breakdance hits that sweet spot.

What We Like:

  • Super fast UI — seriously, one of the snappiest editors we’ve tested
  • Clean code output that devs will actually appreciate
  • Dynamic data support and WooCommerce integration built right in

What Could Be Better:

  • Still a newer builder, so the third-party ecosystem is smaller (for now)
  • Some advanced features may feel overkill for casual users

Why We Chose Breakdance
We used Breakdance to rebuild a product comparison page and it loaded 20% faster than the Elementor version, with the same design. If you want a builder that feels fresh, fast, and future-proof, Breakdance is worth your attention.

6. 10Web AI Builder — Best for Cloning Sites and AI-Powered Launches

We used 10Web AI to clone an existing site in minutes, not hours. It didn’t just copy the layout; it recreated it with editable sections and clean styling. Wild.

10Web AI Builder isn’t your typical drag-and-drop editor. It uses artificial intelligence to recreate existing websites or generate brand-new layouts based on a few simple prompts. If you’re short on time or starting from scratch, this builder is your fast lane.

What We Like:

  • AI can generate full page structures, not just content blurbs
  • One-click site cloning is insanely useful for migrating or redesigning
  • Built-in hosting (via Google Cloud) = faster performance out of the box

What Could Be Better:

  • Not ideal for heavy customization — better for quick-start builds
  • Works best with its own ecosystem (you can’t just install it on any host)

Why We Chose 10Web
We tested 10Web on a client’s legacy site, and in under 10 minutes we had a working, editable version ready to tweak and launch. If you’re rebuilding a site fast or experimenting with designs before going live, this AI builder is a total time-saver.

7. Beaver Builder— Best for Agencies and Client Sites

Beaver Builder page builder for WordPress

When we’re building something that needs to just work, no glitches, no plugin drama, Beaver Builder is our go-to. It’s not flashy, but it’s rock-solid.

Beaver Builder is the builder your web developer friend secretly respects. It’s stable, clean, and built for long-term site management which makes it perfect for agencies, freelancers, or anyone building sites for clients.

What We Like:

  • Fast, reliable front-end editor — no lag, no weird bugs
  • Outputs clean code (devs love this) and plays nice with almost any theme
  • White labeling and multisite support = great for client work

What Could Be Better:

  • The UI feels a bit dated compared to flashier builders like Breakdance
  • Doesn’t include as many built-in marketing elements (you’ll want to pair it with OptinMonster or similar)

Why We Chose Beaver Builder
We built a client’s entire 10-page coaching site on Beaver Builder and barely had to touch support. It’s not the most exciting tool but it’s one of the most dependable. If you value stability over sizzle, Beaver Builder is a smart bet.

Which is the Best WordPress Page Builder?

It depends on what you’re building but after testing all of these firsthand, here’s our take:

  • Best Overall: SeedProd — Perfect if you want fast, high-converting pages with zero fluff. Great for marketers, product launches, and list-building.
  • Best for Design Freedom: Elementor — Ideal if you love full control over layout, styling, and animations.
  • Best for Funnels & Lead Gen: Thrive Architect — Built with conversion in mind, and packed with smart triggers and lead tools.
  • Best AI Option: 10Web AI Builder — Wildly efficient for cloning sites or generating layouts on the fly.
  • Best for Agencies: Beaver Builder — Reliable, stable, and built for long-term, client-friendly performance.

At the end of the day, the best builder is the one that matches your workflow, goals, and tech comfort level. Whether you’re starting your first blog or managing dozens of client sites, there’s a builder on this list that’ll help you move faster and convert better.

FAQs About WordPress Page Builders

1. What is the easiest WordPress page builder for beginners?

SeedProd is one of the most beginner-friendly builders we’ve tested. Its clean drag-and-drop interface, pre-designed templates, and focus on single-page designs make it perfect for non-techy users who want results fast.

Related: How to Create a Landing Page in WordPress Without Code

2. Are WordPress page builders bad for SEO?

Not if you choose the right one. Tools like Elementor, Thrive Architect, and SeedProd output clean code and allow for SEO-friendly setups. Just avoid bloated templates, keep image sizes optimized, and use an SEO plugin like AIOSEO.

3. Which WordPress page builder is the fastest?

In our testing, Breakdance and SeedProd delivered the fastest load times. Both prioritize performance and don’t overload your site with extra scripts or styling.

4. Can I switch page builders later?

Technically yes, but it’s not always smooth. Most page builders use shortcodes or proprietary layouts, which can break if you uninstall them. If you plan to switch later, choose a builder with clean code output (like Beaver Builder) or start with native WordPress blocks.

5. Do I still need a theme if I use a page builder?

Not always. Many builders (like SeedProd, Elementor Pro, and Divi) now include full theme building capabilities. But lightweight themes like Astra or GeneratePress can still improve performance and flexibility.

Once you’ve decided on your WordPress page builder, check out these posts about site creation:

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Words that Sell: 41 Copywriting Templates For Marketers (2026 Update) https://optinmonster.com/proven-copywriting-templates-formulas-ultimate-list/ https://optinmonster.com/proven-copywriting-templates-formulas-ultimate-list/#comments Fri, 28 Nov 2025 13:00:00 +0000 https://optinmonster.com/?p=111954 Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So …

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Do you need some stellar copywriting templates to push through writer’s block?

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy.

So how can you get some new ideas, fast?

Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy.

Of course, finding those copywriting templates takes time, which is the one thing most busy marketers and small businesses don’t have.

That’s why we’ve put together this resource!

We’ve scoured the web to find the best templates and swipe files for copywriters, covering the most important areas of marketing copy. And we’ve focused on resources you can easily adapt for your own use, not just examples.

Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Use this table of contents to jump straight to the area where you’re looking for inspiration:

Headline Copywriting Templates

headline copywriting formulas

Let’s start at the top, with the copy that determines whether people will keep reading your website copywriting. If you want to write better headlines, these templates will jumpstart the process. These guides will help you title your blogs, articles, tutorials, and more.

1. Copyblogger’s 22 Sure-Fire Headline Formulas That Work – For many people, Copyblogger is a go-to resource for copywriting advice. If you want to try some different headline templates, check out this guide.

2. Copyblogger’s 11 Best Sales Headlines that Use Proven Formulas – Copyblogger also offers this more specific list of headlines optimized for sales. Direct response copywriter Dean Rieck shares his favorite sales headline copywriting formulas and explains why they work.

3. CoSchedule’s 50+ Headline Formulas & Templates – CoSchedule’s Headline Analyzer is one of the most helpful headline tools available, so you can trust their advice in this list of helpful templates.

4. Blog Marketing Academy’s 58+ Headline Formulas – This list of formulas is subdivided into headlines for tutorials, list posts, and other types of copy. The article also includes guidance on using emotional words in headline copywriting.

Email Subject Line Templates

email subject copywriting formulas

For marketers, email subject lines are just as important as headlines for other content. The purpose is the same: to get recipients to open emails and read more. This section contains email marketing swipe file examples you can use to nail those subject lines.

5. OptinMonster’s 184 Best Email Subject Lines And Why They Work– This is a handy resource available from our own blog. We also cover the psychological reasons why certain subject lines work and give plenty of examples you can use for inspiration.

6. DigitalMarketer’s 101 Best Email Subject Lines – This list was last updated in 2020, but it’s still a great source. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one.  The post also links to their Ultimate Email Subject Line Swipe File. This lead magnet includes over 600 of their best subject lines from 2013-2020.

BONUS: Check out this case study on how DigitalMarketer boosted conversions with OptinMonster!

7. HubSpot’s 150 Sales Email Subject Lines That Get Opened, Read, and Responded To – Writing sales emails? Then check out this list from HubSpot. They also explain when and how to use each email subject line.

Email Marketing Copywriting Templates

email marketing copywriting templates

If you want to write better emails, it’s essential to nail the body copy. In this section, we look at a few resources to help you do that.

8. SmartBlogger’s 4 Bombproof Formulas for Openings That Grab Readers – Smart Blogger’s list is intended for bloggers, but it works for email marketing, too. This guide walks you through how to grab readers’ attention after they read your headline or open your email.

9. DigitalMarketer’s Best Email Body Copy – There are some great email swipe examples to adapt in this roundup. The DigitalMarketer team shares what’s worked for them. You can use their experience as a starting point to create your own email copywriting templates.

10. AWeber’s 45+ Fill-in-the-Blank Email Templates – When you sign up for this lead magnet, you’ll get an 86-page PDF guide to email copywriting. It’s practically a full online course for email marketing copywriters!  The course includes 45 fill-in-the-blank email templates that you can start using today. These copywriting templates are organized by the goal or purpose of the email.

11. SuperOffice’s 23 of the Best B2B Email Marketing Examples – SuperOffice provides email copywriting examples that are specifically tailored to B2B marketers. You don’t just get examples here. You also get an implementation guide. That makes it easy for you to apply these copywriting formulas in your own campaigns.

Call to Action Copywriting Templates

cta copywriting formulas

The call to action (CTA) is an essential element of successful, high-converting copywriting. In this section, we showcase some CTA copywriting formulas you can use to inspire your audience and customers to subscribe, sign up, or buy.

12. OptinMonster’s 130+ Email CTA Examples That Can Boost Your Conversion Rate – We offer our own comprehensive list of text you can use for the CTA buttons in your email marketing campaigns. The copywriting examples are organized by the CTA’s purpose, such as sales, newsletter signup, and abandoned cart recovery.

13. HubSpot’s 14 Real-Life Examples of CTA Copy YOU Should Copy – HubSpot explains exactly why each example works and which features you should emulate.

14. Crazy Egg’s 21 Captivating Call to Action Examples to Steal – The Daily Egg, which is Crazy Egg’s blog, provides examples of several types of CTAs. They also provide analysis for each copywriting example and advice on how you can create similar CTAs.

15. CoSchedule’s 54 CTA Words and 6 Examples – CoSchedule highlights the science of writing effective calls to action and gives examples you can copy in your marketing. This post also includes 54 words and phrases that are effective in CTAs.

Product Description Copywriting Templates

product description copywriting formulas

Product descriptions help buyers imagine using your products so they want to buy them. That’s why they’re such a crucial element of product pages. Here are a few copywriting templates to help you write better product descriptions.

16. BigCommerce’s How To Write Product Descriptions To Grow Online Sales – This resource by BigCommerce includes a simple copywriting formula for effective product descriptions:

[Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description]

Beyond this basic formula, they also provide tips and steps for crafting the best product descriptions for your target audience.

17. Made Urban’s Product Descriptions that Sell: Template & Sample – Made Urban provides a small hub for optimizing your product description copy. The hub links to 2 articles to help you understand your customer base. Then, they offer a handy PDF worksheet as a lead magnet. This PDF includes 9 copywriting templates for your product descriptions.

18. Marketing Labs’ Product Description Guide & Template– This article from Marketing Labs provides great advice on crafting SEO-friendly product descriptions. Plus, the article has a link to a downloadable guide, which includes 2 product copywriting templates.

Social Media Copywriting Templates

social media copywriting templates

Social media can be a great way to boost engagement, conversions, and sales. Get some inspiration with these social media copywriting guides.

19. CoSchedule’s Best Social Media Copywriting Guide to Be a Social Word Ninja – CoSchedule showcases 90 social media copywriting templates you can use today, covering Facebook, X (formerly Twitter), LinkedIn, Instagram, and other social networks. This article also includes guidance on hashtags and character limits.

20. Smash Balloon’s 15+ Clever Types of Social Media Posts to Engage Your Followers – This social media guide comes from Smash Balloon, our favorite plugin for embedding social media feeds to your website. Under each type of social media post, they list at least one copywriting example to inspire your own posts.

BONUS: 9 Ways to Grow Your Email List With Social Media

Welcome Email Templates

welcome email templates

Welcome emails are some of the most important emails you’ll ever send. They have a high open rate and set subscribers’ expectations about what you’ll deliver. Here are some copywriting templates you can use to create appealing welcome emails.

21. OptinMonster’s How to Write the Perfect Welcome Email Series – On the OptinMonster blog, we walk you through the process of creating the first 5 emails in your welcome series, and we include several useful examples.

22. Shopify’s Welcome Email Examples & Templates – Shopify outlines the welcome email copywriting process and gets your email swipe file started with 10 examples. They also provide copywriting templates for your welcome email subject line and body copy.

23. DigitalMarketer’s Perfect Welcome Email Template—According to DigitalMarketer, the perfect welcome email has 5 parts. This article describes them and shows how the company uses this process in its own marketing. There’s also a downloadable template for you to use.

24. Wishpond’s 6 Welcome Email Templates that Do More than Welcome – Wishpond outlines 6 welcome email templates and shows how and why they work, so you can choose the best one for your purposes.

Cold Email Templates

cold email copywriting formulas

Sometimes you have to send an email to people who know nothing about you. That’s called a cold email, and it still has to be crafted so you get the results you want. Here are some examples of how to do that.

25. Yesware’s Best Cold Email Template To Crush Replies – Yesware gives 7 examples of cold emails that get replies. Each example includes annotations and a fill-in-the-blank template you can copy.

26. Close’s 15 Best Cold Email Templates (to Generate Better Leads) – This blog post describes cold email copywriting templates that can turn those cold prospects into warm leads. They also share some high-converting copywriting formulas for cold email subject lines.

27. Ryan Robinson‘s 5 Cold Email Templates for Freelancers – Marketing consultant Ryan Robinson shares the cold email templates he used to generate $107,500 in sales in a single year. And he did so with a freelance side business! The email copywriting templates are also available as a free download.

28. LeadFuze’s 10 Cold Email Templates to Boost Response Rate – LeadFuze has collected copywriting examples to use in different circumstances, such as following up after a voicemail. Since the article explains why they work, you’ll be able to apply these tactics to your own emails.

29. Criminally Prolific’s 30 Cold Email Templates – Dmitry Dragilev shares the impressive results he’s achieved with cold emails. He also provides copywriting templates and examples, and he explains how and why they work.

30.BDOW!’s Million-Dollar Cold Email Templates (Plus Cold Email Tips) – BDOW! (formerly Sumo) shares 5 simple email copy templates for business development, follow-ups, referrals, and more.

Sales Email Templates

sales email copywriting templates

As a marketer, your ultimate goal is to boost sales. Here are some copywriting templates for sales emails to help you do that. Hubspot’s templates feature heavily in this section, as their blog offers a lot of resources specifically for sales marketers.

31. HubSpot’s 30 Sales Prospecting Email Templates – If you’re prospecting for sales, Hubspot’s copy-and-paste email copywriting templates will get your marketing strategy off to a good start.

32. Yesware’s Ultimate Guide to Sales Email – Yesware’s sales email templates are collected inside a free downloadable ebook. You’ll need to opt in to download the tips on subject lines and body copy, based on data from more than half a million emails.

33. HubSpot’s 12 CRM-Ready Sales Email Templates – HubSpot’s got more sales email copywriting templates, this time focused on customer relationship management (CRM).

34. HubSpot’s 9 Urgency-Based Sales Email Templates – As we know, using urgency is a great way to improve your conversion rate. HubSpot’s got more email copywriting templates that use this tactic.

35. SuperOffice’s 12 Free Sales Email Templates Proven to Increase Response Rates – SuperOffice offers sales email subject lines and templates, along with guidance on using email to increase productivity. You’ll have to opt in to get them, though.

36. HubSpot’s 23 Sales Email Templates With 60% or Higher Open Rates – This collection of email swipe files from HubSpot is different. All the emails have open rates of 60% or higher, so you’ll definitely want to emulate them.

37. Pipedrive’s 5 Sales Email Templates to Get You Started – The Pipedrive blog includes 5 email sales templates, along with guidance on using them effectively.

38. Cirrus Insight’s 101 Sales Email Templates to Close More Deals – And finally in this section, Cirrus Insight has a list of 101 sales email templates and examples you can use to win new business. They’re divided into multiple categories, including cold email templates, discount offer templates, and more.

Other Copywriting Formulas and Swipe Files

other copywriting templates

This collection of copywriting templates and email swipe files doesn’t fit neatly into the categories above, but there are still some gems you can use to improve your marketing. Enjoy!

39. Swiped.co Swipe File Archive – This site is a community where marketers, copywriters, and business owners can share inspiration. You can sort information by niche and by type of copywriting.

40. Copyhackers’ Ultimate Guide to No-Pain Copywriting – Copyhackers has a huge copywriting guide that includes copywriting formulas and templates.

41. Zettasphere’s Irresistible Invitation Emails for Webinars and Events – If you’re running a webinar, you’ll want to check out this analysis of webinar email invitations.

Generate More Leads for Your Brilliant Copywriting

With these copywriting templates and email swipe files, you’re primed to write copy that improves conversions and sales.

Want to learn even more ways to improve as a copywriter? Check out these articles:

But how do you get more people to see all this great writing?

We can help!

OptinMonster is the best lead generation software in the world! You can use our precisely targeted popups to grow your email list and get website visitors to spend more time on your site.

With OptinMonster, more people will see your emails, product pages, blogs, and other content marketing.

Get started with OptinMonster today!

The post Words that Sell: 41 Copywriting Templates For Marketers (2026 Update) appeared first on OptinMonster.]]>
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FOMO Marketing Explained + 17 FOMO Marketing Examples https://optinmonster.com/fomo-marketing-examples-to-boost-sales/ https://optinmonster.com/fomo-marketing-examples-to-boost-sales/#respond Mon, 24 Nov 2025 13:00:00 +0000 https://optinmonster.com/?p=115605 TL;DRFOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), …

The post FOMO Marketing Explained + 17 FOMO Marketing Examples appeared first on OptinMonster.]]>
TL;DR

FOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), and countdown timers. Done right, FOMO builds excitement without misleading users — but it requires balance to maintain trust. Use it sparingly, pair it with genuine value, and always prioritize customer experience.

Do you want to learn about FOMO marketing and how you can use it to boost revenue?

Marketers have long used FOMO to influence consumer behavior and drive results. However, many still lack a clear understanding of FOMO marketing and how it can effectively boost eCommerce sales.

But there’s nothing to worry about because in this FOMO marketing guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself!

Here’s a table of contents for easy navigation:

  1. What is FOMO?
  2. What is FOMO Marketing?
  3. Why Use FOMO Marketing?
  4. FOMO Marketing Strategies
  5. Best FOMO Marketing Examples

What is FOMO?

FOMO, or Fear of Missing Out, is a psychological phenomenon that drives individuals to seek information, experiences, and social connections to avoid feeling left behind or excluded. This fear can influence decisions, behaviors, and emotional well-being.

According to a study published in Computers in Human Behavior, FOMO is

a pervasive apprehension that others might be having rewarding experiences from which one is absent.

It is a psychological phenomenon characterized by the fear or anxiety of being left out of exciting or rewarding experiences. It stems from the innate desire to participate in social activities, events, or opportunities others enjoy.

Now let’s read about fear of missing out marketing.

What is FOMO Marketing?

FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert.

By creating a sense of exclusivity, scarcity, and time-limited opportunities, FOMO marketing taps into the emotional response triggered by the potential loss of a valuable experience.

This marketing technique has proven highly effective because it captures attention, creates a sense of urgency, and compels consumers to take immediate action.

Why Use FOMO Marketing?

Let’s look at some FOMO statistics, as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

A lot of data suggests that FOMO is most prevalent among millennials. Around 69% of millennials experience the phenomenon, and according to Strategy Online, 60% of millennials make impulsive purchases because of FOMO. In other words, they’ll buy something just because they feel they might miss out.

However, it’s not just millennials who suffer from FOMO. According to other data, more than half of people using social networks suffer from FOMO.

why fomo marketing works

With more than 3 billion active social media users worldwide, according to We are Social, that’s a huge potential audience.

The bottom line: FOMO marketing is essential, no matter what age group or location you’re targeting.

FOMO Marketing Strategies

Let’s learn how to create FOMO in marketing by looking at the following FOMO marketing strategies.

A. Limited-Time Offers and Flash Sales

By offering time-limited discounts, promotions, or deals, businesses create a sense of urgency and encourage immediate purchase decisions.

  • Countdown timers: Visually represent the urgency of the offer.
  • Tiered discounts: Offer increasing discounts as the time limit approaches.
  • Product bundles: Create additional value by bundling products for a limited time

Recommended Reading: 23 Stunning Sales Promotion Examples To Crush Your Sales

B. Exclusive Access and VIP Memberships

Providing exclusive access to special events, products, or content for loyal customers or members builds a sense of exclusivity and fosters customer loyalty.

  • Loyalty programs: Reward repeat customers with exclusive perks and early access.
  • Referral programs: Encourage customers to share products with friends for exclusive benefits.
  • Tiered memberships: Offer varying levels of exclusivity based on membership tier.

Recommended Reading: What is a Membership Website? (7 Examples of Successful Membership Websites)

C. User-Generated Content and Social Proof

Showcasing real customer experiences and testimonials through user-generated content creates social proof and increases trust, thereby fueling FOMO.

  • Live feeds: Display real-time purchases or interactions to demonstrate popularity.
  • Influencer takeovers: Collaborate with influencers to showcase product usage and endorsements.
  • Customer testimonials: Highlight positive experiences to build trust and credibility.

Recommended Reading: 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)

Recommended Reading: 18 Best Social Proof Software Tools to Boost Sales

D. Influencer Partnerships and Collaborations

Collaborating with influencers or industry experts to promote products or events can amplify FOMO by leveraging their authority and reach.

  • Micro-influencer collaborations: Target niche audiences for more authentic engagement.
  • Gifted products: Provide influencers with products to encourage organic promotion.
  • Exclusive influencer codes: Offer unique discounts to drive sales and track performance.

Recommended Reading: Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Best FOMO Marketing Examples

Now that we have gone through the FOMO meaning, FOMO marketing meaning, and strategies, it’s time to look at some FOMO marketing examples to see FOMO in action.

1. Show That People Are Buying

Some of the most effective FOMO marketing techniques trigger the feeling without even making a sales pitch.

These days, it’s not unusual to see live information on sales when you visit a website, as in this FOMO marketing example from SeedProd:

This shows a recent purchaser’s first name and location, so it’s clear it’s a real person. If visitors to your site know other people are buying, they’ll also want to buy.

SeedProd is using TrustPulse social proof notifications to create these popups.

trustpulse homepage

Be sure to check out our guides on the best WooCommerce plugins and best Shopify apps for more useful tools like this.

Related ContentHow to Use a Recent Sales Popup to Boost Your Revenue

2. Display Best Selling or Top Rated Items

When website visitors are able to see what your best-selling or top-rated products are, it will give them a healthy dose of FOMO too. After all, when you see a cool product that other people are buying, you’ll want it for yourself.

So, be sure to display the best-selling or top-rated items prominently on your website. Here’s how the cosmetics company ColorPop does it:

display best selling products

You can easily display your best-selling or top-rated products in the same way with SeedProd.

SeedProd landing page creation tool homepage-min

SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. You can choose from a standard products grid, best-selling products, top-rated products, sale products, and more. Simply drag the product block and drop it onto your page.

You can even create a custom WooCommerce checkout page with a showcase of best-selling products. This is a great way to increase your average order value.

3. Highlight Missed Opportunities in Your Messaging

One site that’s great at using these FOMO tactics is Booking.com, which has multiple examples of FOMO on every page. In this tip, we’re focusing on ramping up FOMO by showing that visitors have actually missed out on a great deal.

Booking.com shows this with messaging showing when the property you’re looking at is sold out in big red letters:

FOMO marketing examples - bookingcom sold out

As we move forward, you will see more FOMO marketing examples from Booking.com.

4. Show Stock Levels

Scarcity is a big component of FOMO marketing because if something’s about to run out, there’s a huge incentive to get it now. There are many ways to highlight scarcity.

For example, if you’re running an online store, you can show stock levels, as Amazon does:

fomo marketing examples - amazon stock levels

Or, if you’re in the travel business, you could show the number of spaces left, as Booking.com does:

fomo marketing examples- booking 2 rooms left

And you can ramp up the FOMO advertising with “while stocks last” messaging, that suggests that your product or service is about to run out or disappear:

fomo - while stocks last

For more inspiration, check out our article on scarcity examples.

5. Make Your Visitors Watch the Clock

When thinking about how to create FOMO, you can also look into urgency in marketing. It’s another tactic that triggers loss aversion, a fancy term for FOMO. If your visitors think they’ll miss out by running out of time, they’re more likely to reach for their virtual wallets and commit to a purchase.

You can do this by showing a countdown timer or even with messaging about when deals end, like in this FOMO marketing example on Amazon:

amazon lightning deals are a good fomo marketing example

Or by offering different discount levels on different days, like the Chemical Guys:

chemical-guys-beat-the-clock

Or by creating a countdown popup like this one:

black-friday-holiday-marketing-1

Read How to Create Urgency in Marketing for more help implementing this tactic.

6. Stir Their Competitive Spirit

Not only do we not like missing out, but we hate the thought that others might get something great before we do. That’s why good FOMO marketing campaigns play on this feeling to inspire action. Here are a couple of examples.

Booking.com shows how many people are viewing a property. The underlying message is that if you don’t move fast, you’ll end up missing out:

bookingcom-people-looking

Or you could show the number of people who’ve already taken a deal, as Amazon does:

fomo amazon deal claimed

If you’re in the software business, you could even show the number of users. Software companies often use FOMO with beta trials, where accepting limited numbers makes those few spaces seem very desirable.

nexus2cee_Mate-9-Oreo-Beta-Test

7. Offer a One-Shot Deal With Exit-Intent®

OptinMonster’s Exit-Intent Technology® is a great way to deliver FOMO marketing campaigns. This powerful feature detects when people are about to leave your site and triggers a campaign just before they do.

It’s proven to work:

  • Rich Page used exit-intent to boost conversions by 316%
  • Ryan Robinson engineered a 500% increase in subscribers with exit-intent
  • Podcast Insights combined exit-intent with our onsite retargeting feature to get a 1099% boost in conversions

To use exit-intent for FOMO marketing, follow our instructions for creating your first campaign, and create your discount offer. Enable exit-intent in the display rules section of the OptinMonster campaign builder:

Enable an additional display rule to specify which visitors should see the campaign. For example, you can show the campaign only to visitors on certain pages with page-level targeting.

currently url path exactly matches display rule

8. Limit Free Shipping

Did you know that around 90% of shoppers list free shipping as their prime incentive for buying online? That’s one reason why FOMO marketing campaigns that limit free shipping can be really effective.

C’mon, we’ve all bought something extra on Amazon to get free delivery, haven’t we? If people feel they’ll miss out on free shipping by not making a purchase, they’ll likely make it, especially if the additional expenditure is relatively small.

Let your customers know how much more they have to spend to get free shipping, or simply place a banner at the top of your page, showing the threshold for obtaining that benefit. You can easily do this with one of OptinMonster’s floating bar campaigns.

optinmonster_DigitalMarketer_floatingbar_trafficconversion

Pro TipDid you know you can use the same floating bar campaigns to create custom alerts for your customers? Learn why you to create a website alert banner to keep your customers well-informed.

9. Be Explicit about FOMO

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this campaign:

ruelala fomo marketing examples

Image Source

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this FOMO marketing example:

10. Let Your Content Expire

As a business, a lot of your content marketing strategy is about creating content that’ll stick around so you can use it to build authority, get inbound links, improve your search ranking, and win customers.

But there’s another way to pique visitors’ interest by using a FOMO marketing tactic: expiring content. Expiring content mixes urgency, scarcity, and exclusivity to ramp up that FOMO vibe.

Snapchat is the ultimate example of expiring content. One of the reasons Snapchat is so successful, and why teenagers can never leave their phones, is because if you don’t see the content while it’s there, you’ll lose your chance forever.

And here’s a thought: those early Snapchat users (the site launched in 2011) will soon be in their 20s, and they’ve grown up with this FOMO mindset.

Software companies use this same principle when they’re about to change their pricing plans, giving users an option to lock in the old price before it’s too late. Here’s an example from Iconica:

fomo beta testing

11. Use a Content Upgrade

While we’re on the subject of content, an opt-in content upgrade is a great FOMO marketing technique. That’s because gating content means there’s scarcity in our minds at least, and scarcity triggers FOMO.

You can use OptinMonster to gate content with our Content Lock feature to make visitors want your content upgrades.

OptinMonster customers have used content upgrades to boost conversions by 150% and increase customer retention by 72%.

KindlePreneur_MonsterLink_AuthorPageChecklist

To implement this, use your blog posts as content upgrades or try one of these ideas.

12. Trigger FOMO with Images

People respond to visuals, so when creating FOMO marketing campaigns, it’s essential to get the images right. An excellent FOMO marketing example comes from Express, which offers a rewards program.

As Stephan Brady points out, along with the “don’t miss out” messaging, the background image suggests that opting in will ensure you have a great time, which means you’re missing the party if you don’t opt-in.

Express-Dont-Miss-Out

To find the right images for your FOMO marketing campaigns, check out our guide to finding free images online.

13. Make Your Offer Exclusive

There’s nothing to trigger FOMO like exclusivity. As human beings, we love the thought of getting our hands on an opportunity very few people have. Don’t believe us? Check out any airport boarding gate and see how happy the people with priority access are.

Or think about how many people have signed up for Amazon Prime (more than 100 million!) to get deals other Amazon shoppers can’t get.

While those are great FOMO marketing examples, you can also use exclusivity by creating a limited-edition product or service. In the example below, Heinz combines this with time-based scarcity to make a compelling FOMO marketing offer:

heniz fomo

14. Show Social Proof

Social proof is a highly effective marketing tactic, and not just for FOMO marketing campaigns. That’s because, besides the FOMO factor, social proof ties into our need to be part of a group.

If other people like us are sharing, engaging, or buying, we want to do it too, so we’ll feel a sense of belonging and won’t miss out.

The best way to leverage the power of social proof is by using TrustPulse. TrustPulse is a social proof software that can instantly increase site conversion rate by up to 15% by showing off real-time, verified customer activity right on your page in a little popup bubble:

TrustPulse Home Page Social Proof abandoned cart recovery

TrustPulse also lets you show “On Fire” notifications that are great for leveraging FOMO on landing pages and checkouts:

trustpulse on fire notifications

Get Started for FREEYou can get started with TrustPulse for free!

You can also use social proof by showing the number of customer reviews a product has:

fomo bestbuy review numbers

Or by showing huge numbers of people you’ve helped, as we do on our own site:

om by the numbers - fomo

To use social proof as a FOMO marketing tactic, check out these social proof tips and examples.

15. Promote Experiences

Another way to use FOMO tactics is to let your users help. Using user-generated content (UGC) lets visitors and potential customers vicariously share in the experience of using your products and services, so they want to do it too. After all, real proof from real people is going to be much more compelling than any of your FOMO advertising campaigns.

Here’s an example of UGC from Wayfair, under the #wayfairathome social media hashtag:

wayfair is a good fomo marketing example

And instead of leaving all of your UGC on social media, you can seamlessly integrate it into your website using a plugin like Smash Balloon.

Smash Balloon

With Smash Balloon’s Instagram Feed Pro, you can easily embed an Instagram hashtag feed anywhere on your site to showcase UGC.

It’s super simple to set up and you can completely customize your feed. You can choose from different layouts, design the feed to match your brand, hide or show likes and comments, highlight specific posts, and more.

Check out this guide on how to add an Instagram hashtag feed to WordPress for more details.

16. Offer Rewards for Early Decisions

Giving a freebie is a good way to attract customers. However, you can make it even more effective by limiting that freebie. Offline, you see this tactic when stores offer a gift or special discount to the first 100 customers, and that usually makes hundreds of people line up.

Online, you can follow the example of Huawei, and offer a gift for the first 100 purchasers:

fomo ecommerce example

Image Source

17. Boost FOMO Marketing with Email

Email marketing remains a great way to reach your customers. Our email marketing statistics roundup shows around 90% of people use it. So it’s an excellent tool for FOMO marketing campaigns.

You can effectively use email marketing with any other FOMO marketing examples we’ve listed. For example, you can send emails to:

  • Let subscribers know about exclusive deals or rewards
  • Tell them when items they’ve saved are about to run out
  • Remind them about items in their shopping cart with cart abandonment messages

You can also combine FOMO email messaging with onsite retargeting to offer subscribers who follow a link a special deal via a popup marketing campaign.

Here’s how you can enable onsite behavioral retargeting with OptinMonster.

Recommended Reading: How to Grow Your Email List: 23 Proven and Simple Ways

That’s it! Now you can use these easy-to-implement FOMO marketing examples to get more FOMO sales from visitors and customers. Next, see how to boost sales on Shopify, and to increase average order value with upselling examples.

And follow us on YouTube,Facebook, and Twitter for more marketing tips and tricks and in-depth guides.

FOMO Marketing FAQs

1. What is FOMO in marketing?

FOMO, or Fear of Missing Out, in marketing refers to a strategy designed to evoke anxiety in consumers that others are enjoying experiences or possessing products that they are not, potentially leading to a feeling of missing out. This tactic encourages consumers to make quicker decisions to purchase, subscribe, or engage with a product or service to avoid the feeling of being left out.

2. How to create FOMO in marketing?

To create FOMO in marketing, you can:

  1. Limited Time Offers: Promote products or services as time-sensitive to create urgency.
  2. Exclusive Content or Products: Offer special editions or early access to products for a select group of customers.
  3. Social Proof: Use testimonials, user reviews, and social media shares to show how others are benefiting from your offerings.
  4. Countdown Timers: Include these in your promotions to remind customers of dwindling time to act.
  5. Highlight Popularity: Show how popular an item is, indicating high demand and potential sell-out risk.

3. How to use FOMO in marketing?

To effectively use FOMO in marketing:

  • Segment Your Audience: Tailor your messages to different segments to make them more personal and relevant.
  • Leverage Social Media: Use platforms where your audience is active to share user-generated content, testimonials, and live events.
  • Email Campaigns: Send targeted emails highlighting limited offers, exclusive deals, and last chances.
  • Remarketing: Remind visitors who left your site without purchasing about what they’re potentially missing out on.

4. Is FOMO marketing ethical?

FOMO marketing, or Fear of Missing Out marketing walks a fine line ethically. When used responsibly, it can be a powerful and legitimate marketing strategy. However, it becomes unethical if it deliberately misleads consumers, creates unnecessary anxiety, or exploits vulnerable individuals. Marketers need to ensure their FOMO tactics are truthful and not manipulative, maintaining transparency and integrity in their campaigns.

What does FOMO stand for in business?

In business, FOMO stands for “Fear of Missing Out.” It refers to the strategy of leveraging consumers’ fears of missing out on benefits, experiences, or products that others have. This concept is used to drive decisions and actions like purchases, subscriptions, and participation in events.

5.  What is FOMO in retail?

In retail, FOMO is used to drive immediate sales by creating a sense of urgency and scarcity around products. Retailers may implement FOMO through flash sales, limited-edition products, or exclusive offers that are only available for a short period. This strategy helps to increase foot traffic in stores or clicks online by encouraging consumers to act quickly to avoid missing out.

6. What are FOMO ads?

FOMO ads are a marketing strategy that exploits the human fear of missing out by creating a sense of urgency and exclusivity to encourage immediate action from consumers.

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700+ Power Words: The Secret Sauce of Successful Copy Revealed! https://optinmonster.com/700-power-words-that-will-boost-your-conversions/ https://optinmonster.com/700-power-words-that-will-boost-your-conversions/#comments Wed, 19 Nov 2025 13:00:00 +0000 https://optinmonster.com/?p=96616 Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few powerful words into your copy. In this blog, I’m sharing a list of 700+ power words that you can use to make your content more effective right away! Ready to supercharge your content? Let’s dive in. …

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Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few powerful words into your copy.

In this blog, I’m sharing a list of 700+ power words that you can use to make your content more effective right away!

Ready to supercharge your content? Let’s dive in.

What Are Power Words?

Power words are persuasive words that trigger strong psychological or emotional responses. Marketers use them to create compelling content that deeply influences readers and encouraging their readers to take the desired action.

That’s likely the simplest power words definition: powerful words that trigger the desired emotion and action.

Example in Action

  • “Get instant access to our exclusive bonus pack and skyrocket your results.”
  • “Don’t miss this limited-time offer — secure your spot now.”

These examples show how power words like instant, exclusive, skyrocket, and limited-time can spark urgency and excitement in just one sentence.

How We Made This List

Our in-house copywriting team built this list from real campaign data, industry research, and years of hands-on testing with OptinMonster customers. Every word here has been used in live marketing to boost clicks, signups, or sales, so you can apply them with confidence.

700+ Power Words List

We’ve categorized the 700+ most effective and powerful words into the following 11 types of power words:

  1. Power Words for Customer Service
  2. Power Words for Headlines
  3. Power Words for Conversation
  4. Power Words for FOMO
  5. Power Words for Curiosity
  6. Power Words for Ease and Convenience
  7. Power Words for Increasing Desire
  8. Power Words for Bragging
  9. Power Words for Trust
  10. Power Words for Anger
  11. Power Words for Fear

1. Power Words for Customer Service

Power words can be the difference between a satisfied customer and a disgruntled one. These words convey empathy, understanding, and a genuine desire to help.

They assure the customer that their concerns are valid, their business is valued, and their satisfaction is a top priority.

Top 5 Customer Service Power Words: Reliable, Genuine, Supportive, Efficient, Valued

Full List:

EmpathyReliableUnderstanding
PatientDedicatedAttentive
ResolvedSupportiveCommitted
CourteousGenuineTrustworthy
ProfessionalEfficientKnowledgeable
FriendlySincereConsiderate
AccommodatingDependableSolution-oriented
PersonalizedThoroughInsightful
SkilledExpertGuided
ValuedFocusedComprehensible
ConsistentFairHonest
AdaptableCollaborativeEngaged
PreciseReceptiveEncouraging
WarmGraciousAppreciative
PromptAssuranceConnected
ProactiveRespectfulSympathetic
ResponsiveReassuringCaring
TimelyPassionateActive
AccountableClearPositive
SeamlessPrioritizedFriendly

How To Boost Conversions With Customer Service Power Words

Include power words into your customer service scripts, email responses, and live chat interactions. Words like “understand,” “priority,” “valued,” and “assured” can make customers feel heard and appreciated.

When customers feel that a company genuinely cares about their concerns and is eager to resolve them, they are more likely to continue doing business with that company and even recommend it to others.

2. Power Words for Headlines

Headlines are the first thing readers see, and they often determine whether the rest of the content gets read. 

Power words in headlines grab attention, spark curiosity, and compel readers to delve deeper into the content. 

They promise value, evoke emotion, and hint at the benefits the reader will gain.

Top 5 Headline Power Words: Exclusive, Proven, Ultimate, Limited, Guaranteed

Full List:

ExclusiveRevealedSecrets
UltimateProvenEssential
UnleashedDiscoverBreakthrough
ShockingInsiderElite
UncoveredPowerfulGuaranteed
TransformativeInstantRevolutionary
UnbelievableTopBest
Must-haveLimitedSpecial
RareUniqueUnprecedented
PremiumUrgentExclusive
TodayNowLatest
NewFreeBonus
OfferSensationalAstonishing
IncredibleJaw-droppingUnmissable
EssentialCriticalVital
PivotalGame-changerSpotlight
TrendingHotPopular
FeaturedSpecialLimited-time
HurryLast chanceCountdown

How To Boost Conversions With Headline Power Words

When crafting headings for blog posts, subheads, articles, or advertisements, use power words that resonate with your target audience. Words like “unveiled,” “exclusive,” “breakthrough,” and “revolutionary” can make your headlines stand out in a sea of content. A captivating headline can increase click-through rates, driving more traffic and potential conversions.

3. Power Words for Conversation

Conversations, whether they’re sales pitches, networking chats, or casual talks, can benefit from the strategic use of power words. These words can steer the conversation, emphasize points, and elicit desired responses.

They add weight to statements, making them more memorable and persuasive.

Top 5 Conversation Power Words: Absolutely, Exactly, Compelling, Authentic, Persuasive

Full List:

AbsolutelyDefinitelyCertainly
UndoubtedlyPreciselyExactly
IndeedRemarkablyFascinating
IntriguingInsightfulNoteworthy
CompellingResonateAuthentic
GenuineImpactfulThoughtful
EnlighteningProfoundStimulating
EngagingCaptivatingRiveting
PersuasiveConvincingAffirmative
AssuredlyUnquestionablyWholeheartedly
SignificantlyMeaningfullyExpressively
EmphaticallySincerelyPassionately
EvidentlyClearlyNotably
EssentiallyFundamentallyRespectfully
HonestlyTruthfullyUndeniably
ReassuringlyPositivelyConfidently
DecisivelyDistinctivelyImpressively
StrikinglyVibrantlyVividly

How To Boost Conversions With Conversation Power Words

Add power words into your spoken interactions, especially when trying to persuade, inform, or inspire. Words like “transform,” “innovate,” “pioneer,” and “optimize” can leave lasting impressions on listeners. 

When used appropriately, these words can sway opinions, inspire action, and lead to fruitful outcomes in both personal and professional conversations.

4. Power Words for Urgency and FOMO

These power words can trigger that tendency by playing on scarcity and FOMO (fear of missing out), or simply by making something sound more valuable.

Top 5 Greed/FOMO Power Words: Exclusive, Bargain, Jackpot, Limited, Hurry

Full List:

BargainFrenzyPrice break
BeforeFrugalPrize
BestGiftProfit
BigGiveawayQuadruple
BillionGreatestQuick
BonanzaGuilt-freeReduced
BonusHurryRich
CashInexpensiveRunning out
CheapInstantlySale ends soon
DeadlineJackpotSave
DiscountLast chanceSavings
DollarLimitedSix-figure
Don’t miss outLuxuriousSkyrocket
DoubleMarked downSoaring
EconomicalMassiveSpecial
ExclusiveMonetizeSurge
ExpiresMoneyTreasure
ExplodeMoreTriple
ExtraNest eggUltimate
FastNever againUp-sell
FeastNewValue
FinalNowWhile they last
FirstPay zeroWhopping
FortunePremiere

How To Boost Conversions With Greed Power Words

Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”

Popup with the heading "Is Your Website Optimized for High Sales?"

In the second popup, he tweaked the headline to include a few powerful words (circled in red below).

Popup with the headline "Before you leave - don't miss out on my free website conversion toolbox!" "Before," "don't miss out," and "free" are highlighted as powere words.

This version converted much better than the first, and with this optimized popup, he increased his signup rate from 12% to 50%!

Read the full Rich Page case study here.

Another great use of greed power words is using them to promote giveaways and online contests. Learn how to run an online contest to grow your traffic and generate leads.

5. Power Words for Curiosity

According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.

These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.

Top 5 Curiosity Power Words: Secret, Shocking, Insider, Forbidden, Little-known

Full List:

AstonishingHush-hushShocking
BackdoorIllegalSmuggled
BannedIllusiveSneak peek
Be the firstIncrediblySpoiler
Become an insiderInsaneStrange
Behind the scenesInsiderStunning
BizarreInterestingSuper secret
Black marketInvitation onlyThought-provoking
BlacklistedKeyTop secret
BootlegLimitedTrade secret
CensoredLittle-knownUnauthorized
Class fullLogin requiredUnbelievable
ClassifiedLostUncharted
ClosetMembers onlyUnconventional
ConcealedMythsUnder the table
ConfessionsOddUnder wraps
ConfidentialOff the recordUnderground
ControversialOff-limitsUndiscovered
Cover-upOn the QTUnexplained
CovertOutlawedUnexplored
CrazyPricelessUnheard of
CringeworthyPrivateUnique
DarkPrivyUnlock
ElusivePsychoUnsung
ExtraordinaryRemoteUntold
Eye-openingRestrictedUnusual
ForbiddenRidiculousWacky
ForgottenSecretWithheld
HiddenSecretsZany
HilariousShh!

How To Boost Conversions With Curiosity Power Words

Here’s a recent headline from the car-focused website SlashGear:

SlashGear headline that says "10 Little-Known Car Gadgets Worth Trying for Yourself."

By including power words “little-known,” SlashGeart sparks curiosity for their target audience. People with a high level of interest in cars will want to click to learn about gadgets they’ve heard about before.

6. Power Words for Ease and Convenience

Everybody loves ease and convenience. People are not usually motivated to do more than the absolute minimum work to achieve their goals.

The right power words can convey to readers how easy it is easy to do something. Because they don’t have to do much or put in a lot of effort, they are more likely to take action.

Top 5 Ease/Convenience Power Words: Easy, Quick, Simple, Instant, Effortless

Full List:

AccessibleGiftOn demand
All-inclusiveGuidePainless
BasicHow-toPattern
Building blocksIn less thanPicnic
Cheat sheetIn record timePiece of cake
Child’s playIndexPlain
CinchIngredientsPrintable
ClearInstantQuick
CompleteItemizedReady
ComponentsKickstartReplicate
ComprehensiveLightReport
CopyListRoadmap
DownloadableManageableSimple
EasyManifestSimple as ABC
EconomicalMereSmooth
EfficientMinutesSmooth sailing
EffortlessModelSnap
ElementaryMoldStraightforward
ElementsNo nonsenseSteal
FactorsNo problemSteps
Fail-proofNo sweatSwipe
Fill in the blanksNothing to itTemplate
FormulaNowTools
FreebieUncomplicated

You can use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.

How To Boost Conversions With Ease/Convenience Power Words

This blog post about email opt-ins is full of power words, many of which focus on ease and convenience.

Can you spot all the power words?

Neil Patel headline that says "22 Easy Hacks That Tripled My Email Opt-Ins in Less Than One Month"

Did you get all five?

Neil Patel headline that says "22 Easy Hacks That Tripled My Email Opt-Ins in Less Than One Month." The words "Easy," "Hacks," "Tripled," "Less Than," and "One Month" are marked as power words.

7. Power Words for Desire and Lust

Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.

Use these tantalizing, strong words to amplify that craving and encourage people to take action.

Top 5 Desire/Lust Power Words: Irresistible, Captivating, Mouthwatering, Passionate, Alluring

Full List:

AlluringLasciviousSex
BrazenLickShameless
CaptivatingLonelySinful
CharismaticLovelySleazy
CompellingLustSleeping
CraveMagneticSpank
DepravedMind-blowingSteamy
DesireMischievousStimulating
DirtyMouthwateringStriking
EnchantingNakedSweaty
EngagingNaughtyTantalizing
ExoticObsessionTawdry
ExposedPassionateTease
FascinatingPleasurableThrilling
FlirtPromiscuousUncensored
ForbiddenProvocativeUrge
HypnoticRivetingWanton
IntriguingScandalousWhip
SensualWild

How To Boost Conversions With Lust Power Words

For one of their YouTube videos, List 25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline.

List 25 headlinee that says "25 Odd and Bizarre Facts About Sex You Probably Didn't Know - FOR ADULTS"

Did you spot the 4 power words in the video title?

List 25 headlinee that says "25 Odd and Bizarre Facts About Sex You Probably Didn't Know - FOR ADULTS"
The words odd, bizarre, sex, and didn't know are marked as power words.

8. Power Words for Vanity and Bragging

You may not think of yourself as “vain”. However, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.

The fact is, we buy into things because of how we think they will make us look: both to others and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.

Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.

Top 5 Vanity/Bragging Power Words: Elite, Remarkable, Gorgeous, Successful, Triumph

Full List:

Ahead of the gameElegantQuick-witted
AmazingEliteRemarkable
AmplifyEnchantSassy
At the topEpicSaucy
AttractiveFearlessSensational
Awe-inspiringFortunateSmart
BeautifulFoxySpectacular
BoldGeniusSpine
BoomingGood-lookingStaggering
BoostGorgeousStrong
BossGutsStunning
BrassyHandsomeSuccessful
BraveryHeroSuper-human
BrazenJaw-droppingTriumph
BrightJubilantTurbo charge
BrilliantKick assUltimate
CheerKnockoutUnbeaten
CleverLegendaryUndefeated
ConquerLuckyValor
CourageMagicVanquish
CrownedMind-blowingVictory
DaringMoneymakingWealthy
DazzlingNotableWonderful
DefianceNoteworthyWondrous
Drop-deadOptimalYou
EffectiveProsperous

How To Boost Conversions With Vanity Power Words

SnackNation uses one carefully chosen power word to increase conversions on their popup.

freetrial_snacknation

Do you know what power word it is?

freetrial_snacknation_powerword

Yes, “hero”! They know that their customers love getting positive attention and praise from their co-workers, so of course, they would love to be seen as the “office hero”.

(Bonus points if you also noticed that the phrase “without lifting a finger” is a great convenience power phrase, even though we didn’t include it in this list.)

9. Power Words for Trust

Have you ever thought that trust is really what content marketing and email marketing are all about?

Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpose behind all of that is to build trust between the consumer and your brand.

Use these powerful words to speed up the trust-building process.

Top 5 Trust Power Words: Guaranteed, Proven, Certified, Reliable, Secure

Full List:

According toEnsuredProven
AccreditedExpertRecession-proof
AnonymousFully refundableRecognized
ApprovedGenuineRefund
AuthenticGuaranteedReliable
AuthoritativeImprovedResearch
AuthorityIroncladResults
BackedLifetimeSafety
BecauseMoneybackScientifically proven
BestNo obligationSecure
Best sellingNo questions askedStudies show
Bona fideNo riskTested
Cancel anytimeNo strings attachedTrack record
Case studyOfficialTry before you buy
CertifiedPay zeroUnconditional
DependablePrivacyVerify
Don’t worryProfessionalWell respected
EndorsedProtectedWorldwide

How To Boost Conversions With Trust Power Words

In this test at Teespring, power words were added in the fine print below CTA (call to action) button and tested against a control. In both versions, the fine print informs users that at least 25 items must be sold for the product to be created. However, the variation uses the words “don’t worry” and specifies that users won’t be charged unless the goal is met.

An A/B Test from TeeSpring, where the variation includes the trust power words "Don't worry."

The result of just this one tiny tweak in wording was a 12.7% boost in conversions! (That’s huge!)

10. Power Words for Anger

Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.

Stirring up the emotion of anger in your visitors and customers is a bad idea when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.

Think about what makes your prospect angry about your industry. Stir up those emotions with these powerful words, then provide the solution.

Top 5 Anger Power Words: Corrupt, Ruthless, Lies, Greedy, Abuse

Full List:

AbuseForce-fedRant
AgitateFoulRevolting
AnnoyGreedyRuthless
ArrogantHateScrew
Ass kickingHostileSick and Tired
B.S.Know it allSmug
BackstabbingLiesSneaky
Beat downLoathsomeSniveling
Boil overLoserSnob
BrokeLyingSnooty
BrutalMaulSnotty
BuffoonMiffStink
BullshitMoney-grubbingStuck up
BullyMorally bankruptThug
CorruptNaziUnderhanded
CowardNo GoodVicious
CrookedObnoxiousVictim
CrushPaybackViolent
DiatribePitifulWaste
DiminishPoundWeak
DisgustingPreposterousWorst
EvilProvokeWounded
ExploitPunish
FearRaise hell

How to Boost Conversions with Anger Power Words

Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.

This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.

harley-davidson-ad

Did you find all the power words?

harley-davidson-ad

11. Power Words for Fear

Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.

If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these strong words to create fear of what might happen if they don’t.

(Just make sure you don’t completely paralyze them with fear: also, provide an actionable solution to their problem.)

Top 5 Fear Power Words: Deadly, Nightmare, Vulnerable, Dangerous, Risky

Full List:

AgonyFoolPummel
AnnihilateFooledPus
ApocalypseFranticReckoning
ArmageddonFrighteningRefugee
AssaultGamblingRevenge
BacklashGullibleRisky
BeatingHackSavage
BewareHazardousScary
BlindedHoaxScream
BloodHorrificSearing
BloodbathHurricaneShatter
BloodcurdlingInsidiousShellacking
BloodyInvasionSilly
BombIRSSlaughter
BufoonJailSlave
BumblingJeopardySmash
CadaverLawsuitStrangle
CataclysmicLoomingStupid
CatastropheLunaticSuck
CautionLurkingSuffering
CollapseMeltdownTailspin
CorpseMiredTank
CrazyMistakeTargeted
CrippleMurderTeetering
CrisisNightmareTerror
DangerPainfulTerrorist
DangerousPaleTorture
DeadlyPanicToxic
DeathPerilTragedy
DestroyPiranhaTrap
DevastatingPitfallTrauma
DisastrousPlagueVaporize
DrowningPlayedVictim
DumbPlummetVolatile
EmbarrassPlungeVulnerable
EpidemicPoisonWarning
FailPoorWorry
FeeblePrisonWounded
FiredWreaking havoc

How To Increase Conversions With Fear Power Words

The outdoors website Backpacker uses fear power words in this blog post title:

Backpacker headline that says "The Most Experienced Hikers Make the Dumbest Mistakes." The words dumbest and mistakes are marked as fear power words.

Backpacker’s target audience includes experienced and aspiring hikers alike. This headline invokes fear in a compelling way, making their audience want to click the article to make sure they don’t make the same “dumb mistakes.

Where You Can Use Power Words

Here are some of the different places where you can use power words:

1. Website Content:

  • Homepages: To immediately capture attention and convey the brand’s value proposition.
  • Landing Pages: To persuade visitors to take a specific action, such as signing up or making a purchase.
  • Product Descriptions: To highlight the benefits and features of a product.

2. Marketing Materials:

  • Email Campaigns: In subject lines to increase open rates and in the body to drive clicks and conversions.
  • Advertisements: In headlines and copy to capture attention and persuade viewers.
  • Brochures & Flyers: To emphasize the benefits of a product, service, or event.

3. Social Media:

  • Posts & Captions: To engage followers and encourage them to take action.
  • Profile Bios: To succinctly convey a brand or individual’s value proposition.
  • Ads: To drive clicks, shares, and conversions.

4. Sales Pitches and Presentations:

  • To emphasize benefits, overcome objections, and persuade listeners.

5. Blog Posts and Articles:

  • In titles to increase click-through rates.
  • Within the content to engage readers and encourage them to read further.

6. E-books and Whitepapers:

  • In titles, subheadings, and content to emphasize points and engage readers.

7. Video Title and Scripts:

  • To capture viewers’ attention and convey messages powerfully.

8. Customer Service Interactions:

  • In scripts, emails, and live chats to convey empathy, assurance, and a willingness to help.

9. Press Releases:

  • To highlight the importance and benefits of news or announcements.

10. Product Packaging:

  • To highlight product benefits and features.

11. Webinars and Online Courses:

  • In titles, descriptions, and content to engage participants and emphasize learning outcomes.

12. Testimonials and Reviews:

  • To emphasize positive experiences and benefits received.

13. Mobile Apps:

  • In notifications, descriptions, and in-app messages to engage users.

Using power words in these places can significantly enhance the impact of the message, making it more compelling, persuasive, and memorable.

Are You Targeting the Right Audience?

Using power words is an incredible way to boost your conversions, but if you’re not attracting the right audience, even the best words won’t deliver the results you’re looking for. That’s where OptinMonster can help!

With OptinMonster, you can create high-converting popups, floating bars, and forms that target the right people at the right time. Use behavior-based triggers to engage visitors when they’re most likely to act—whether they’re about to leave your site or scrolling through specific content.

Our advanced segmentation ensures that you’re building a list of subscribers who are not only interested in your content but are ready to engage with your emails and offers. So, pair your power words with OptinMonster’s lead-generation tools and watch your conversions skyrocket.

If you haven’t signed up for OptinMonster yet, you can get started right away with a 100% risk-free account: Get OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)

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Conclusion (Power Word Style!)

Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.

With this complete power words list, you are now equipped to turbocharge your conversions in record time!

What are your favorite power words? Can you think of a few we missed? Let us know in the comments!

Exclusive Bonus Download our 700+ Power Words Cheatsheet to Boost Your Conversions.

Also check out:

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